Onward (70 page)

challenges of,
306

expansion in early 2000s,
16
,
17

growth in China,
302
–
11

expansion slowed by recession,
218

John Culver appointed president of,
322

joint-venture partners of,
234
,
330

as largest potential market,
234
,
322

number of countries in 2000,
5
,
16
,
51
,
234

number of stores in 2000,
16

in Seven Big Moves,
107
,
321
–
22

status in December 2009,
234

vetting of local business partners,
234

Starbucks Digital Network,*
320
–
21

Starbucks Experience.*
See also
Third place 9,
12
–
13
,
23
–
25
,
44
,
56
,
120
–
21
,
134
,
147
–
49
,
233
–
34

Starbucks Gossip blog,
158
,
30

(STARBUCKS) RED,
266

Starbucks Reserve coffee,*
319
,
327

Starbucks Shared Planet,
204
–
5
,
278

Starbucks stores.
See also
Closing of stores, July 2008

Budapest, Hungary*

in China,*
17
,
103
,
305

closed for training,*
3
–
6
,
78
,
104

closings of,
152
–
54
,
263

Commerce Center store, Vancouver, WA,
281

design of,
18
,
25
,
107
,
145
,
273
–
80
,
283
,
322

Disney Village,
276

economic model of,
152
–
53

Edinburgh, Scotland*

15th Avenue Coffee & Tea, Seattle,*
278
–
80

First and Pike, Seattle,*
275
–
76

gallery at leadership conference, October 2008,
198

sustainability of,
276
,
324

mercantile stores,
278
–
80
,
322
–
23

in mission statement,
113

number in 2000,
16

number in 2005,
20

operations of,
149
–
51

Olive Way, Seattle,*
323

in Paris, France,*
17
,
276

Pike Place Market, Seattle,*
44
,
55
–
57
,
86

Roy Street Coffee & Tea, Seattle,*
279
–
80

technology in,
150
–
51
,
205

University Village, Seattle,*

Stardust project,
248
,
249
.
See also
JAWS (just add water and stir)

Steiner, Domenic,
121
,
132

Steiner, Esther,
121

Stilin, Robert,
222

Stock options

as benefit for all partners,
xiii
,
13

as core Starbucks element,
72

Japanese gratitude for,
17

known as Bean Stock,
72

Stock prices.
See also
Financial reports

after VIA announcement,
260

during biennial analyst conference, 2008,
233
,
235

continuing fall of, 2008,
104

drop after store closings, July 2008,
158

drop by 42 percent in 2007,
22

drop during annual shareholders’ meeting, 2008,
135

drop on September 15, 2008,
184

earnings per share, 2007,
41

earnings per share, 2009,
297

increase by December, 2010,
326

increase from 1992 to 2007,
29

increase in 2009,
286
,
309
–
10

jump after return as ceo,
70

Wall Street pressure about,
21

when Jim Donald became ceo,
21

Store designs*

Arthur Rubinfeld hired to renew,
276
–
77

author's vision for,
273
–
74

in China,
310

continuing progress in,
322

Disney Village store, Paris, France,
276

15th Avenue Coffee & Tea, Seattle,
278
–
80

First and Pike, Seattle,*
275
–
76

Roy Street Coffee & Tea, Seattle,
279
–
80

sustainable construction for,
277
–
78

Store managers

Amy Bernash,
281

Chad Moore,
xii

Clara Rolan,
190

challenges for,
40
,
57
,
77
,
121
,
130
–
51
,
185
–
86

empowering of,
205
–
6
,
284
,
325

leadership conference for,
78
,
192
–
207

Helen Fei,
303
–
5

Janine Simmons,
143

Josh Howell,
283

Li Yan,
304

Mayumi Kitamura,
116

role and importance of,
18
,
77
,
148
–
49
,
161
,
193
,
299

Storytelling

by galleries at leadership conference, October 2008,
198

at heart of being a merchant,
273

merchant success dependent on,
34

by Starbucks stores,
273
–
74

Stowe, Harriet Beecher,
301

Strickland, Bill,
110

Stroum, Cynthia,
129

Su, Hannah (partner),
245

Success

of Clover coffee machine,
319

of Frappuccino,
76
,
240

of leadership conference, New Orleans, October 2008,
207

of
MyStarbucksIdea.com
,
135
,
142
,
320

of Pike Place Roast,
319

of rewards program,
232
–
33

small failures covered by,
40

Starbucks status in 2000,
15
–
16

storytelling as key to,
34

of VIA,
316

Sullivan, Todd,
141

Supply chain organization (SCO)

author's responsibility for,
188
–
89

challenges unique to,
173
,
186
,
188
–
90
,
219

importance of,
186

Peter Gibbons as head of,
105
,
178
,
185
,
187
,
189
,
254

role in transformation,
219

strategy for transformation of,
189

transformation of,
325

Support center, Seattle*

Sustainability

overview of initiatives,
324
–
26

in Seven Big Moves,
108
,
323
–
26

in store construction,
277
–
78

SymphonyIRI Group,
316

SYPartners,
72
–
74
,
106
,
114
,
197
,
326

T

Tad Gormley Stadium, New Orleans,
199

Tait, Richard,
241

Target,
89

Taste tests and coffee tasting

Consistent Brew,
86

Consumer Reports
, 2007,
85

at leadership conference, October 2008,
197

Pike Place Roast development,
135

Pike Place Roast launch,
142
–
44

Tribute Blend,
313
–
14
,
327
–
28

VIA,
258
–
59

Zagat ratings,
286

Technology

in and for stores,
67
,
150
–
51
,
205
–
6

laptops presented at leadership

conference, 2008,
205
–
6

overview of progress,
325

point of sale (POS) system,
150
–
51
,
325

Teruel, Javier (board member),*
221

That Shop in Via Montenapoleone
,
273
,
275
,
280
–
81

Theo Chocolate,
78

Thermoplan espresso machine manufacturer

La Marzocco machines from,
121

Mastrena machines from,
121
–
22
,
131
–
32
,
309
,
319

Verismo 811 machines from,
121