Onward (71 page)

Third place.
See also
Community; Starbucks Experience

as part of Starbucks Experience*

providing as goal of Starbucks,
13

universal relevance of,
305
–
6

Third-quarter earnings conference call, 2009

author's comments during,
297
–
99

comp improvements,
297
–
98

operating margin increase,
298

performance exceeding expectations,
297

question-and-answer session,
299
–
300

reasons for improved performance,
298
–
99

response to,
300
–
1
,
303

Time.com
,
159

Tokyo store,
16

Top Pot Doughnuts,
79

Torgovnik, Jonathan,
289

Torrado, Alberto,
222

Torrebiarte, Peter (partner),
289
,
291

Torrente, Sandi (partner),
67
–
68

Touch Worldwide,
197

Transformation Agenda

balance needed in,
72

benefit of,
49

drafting of,
72

evolution of,
49
,
123
–
24
,
105
–
6

fine-tuning at global leadership summit, 2008,
109
–
10

initiatives presented at annual share holders’ meeting, 2008,
131
–
35

intent for,
106

memos titled after,
100
–
1

overview of initiatives,
318
–
26

presentation at global leadership summit, 2008,
105
–
8

Seven Big Moves in,
106
–
8
,
129
–
30
,
318
–
26

strategic vision (aspiration) in,
106

VIA as true to,
253

“The Transformation of Starbucks” memo (January, 2008),
61

Treat Receipt,
166
,
263

Tribute Blend,
313
–
14

Twitter

customer connections aided by,
265

election-themed ad campaign using,
214
,
216

number of followers on,
320

U

Ullman, Myron “Mike” (board member),*
43
–
44
,
97
,
153
,
221

United Kingdom

author's remarks on economy of,
264
–
65

head of,
289

VIA market potential in,
259

University Village store, Seattle*

USA Today
,
141
,
321

Uscategui, Herman (partner),
234

V

Valencia, Don,*
242
–
49
,
251
,
253
,
255
,
316

Valencia, Heather,
242
–
43
,
246

Values, core

emotional connections due to,
117
–
18

partners’ responsibility for,
294

preservation despite hardships,
314

Starbucks defined by,
79

as touchstones of Starbucks,
4
–
5

Varma, Laura Moix (partner),
289

Varma, Vivek (senior leadership team),*
178
,
195
,
197
,
225
–
27
,
289

Verismo 811 espresso machines,
121

VIA.*
See also
Instant coffee

author's belief in,
251
–
53
,
260
–
61

as brand platform,
316

challenges for developing,
244
–
45
,
247

expectations exceeded by,
286

growth model for,
318

importance for Starbucks,
261

“iPod” meeting about,
247
–
48

JAWS project to develop,
244
–
48

leaking of news about,
258

media praise for,
259
–
60

naming of,
254
–
55

packaging for,
255
–
57

potential market for,
252
–
54
,
259

precursor developed by Don Valencia,
242
–
43

press conference for,
258
–
59

reaction to news about,
258
–
59

relevance during recession,
263

requirements for launching,
254

startup of Starbucks mirrored by,
251
–
52

successful development of,
248

success of,
260
,
316

tagline for,
257

taste tests for,
258
–
59

as true to Transformation Agenda,
253

Vivanno,*
167
,
190
,
233

Volunteers in New Orleans, 2008*

events planned for,
196

hours donated by,
200

number of,
198

projects accomplished by,
199
–
200

Voting ad.
See
Election-themed ad

W

Waitt, Ted,
71

Wall Street Journal
,
41
–
42
,
141
,
159
–
60
,
163
,
303
,
321

Wal-Mart,
89

Wang, Jinlong (partner),
234

Ward, Toby,
142

Waxman, Sharon,
330

Weatherup, Craig (board member),*
177
,
221
,
240

Wexner, Les,
165

Wheeler, Alexandra (partner),
125
,
135

Wieden, Dan,
211

Wieden+Kennedy,
211

William Morris Agency,
146

Willson-Rymer, Darcy (partner),
289

Wirtschafter, Dave,
222

Wolford, Suzy (partner),
294
–
95

Work

of author's father,
15
,
52

purpose and meaning needed for,
14
–
15

at Starbucks, author's intentions for,
15

World of Warcraft,
267
–
68

Y

Yamashita, Keith,
73

Yarmuth, Richard,
222

Young-Scrivner, Annie (senior leadership team),*
307
,
325

YouTube,
32
,
214
,
216

Z

Zackfia, Sharon,
64

Zagat,
286
,
321

Zanadu Comics,
110

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Internet addresses and telephone numbers given in this book were accurate at the time it went to press.

© 2011 by Howard Schultz

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