Onward (65 page)

AdAge.com
,
259
–
60

Advertising

decision to be proactive,
211
–
12

election-themed ad,
208
–
11
,
212
–
16

multichannel marketing campaign,
298

traditional,
211

Allaire, Paul,
71

Alshaya, Mohammed,
222

Alstead, Troy (senior leadership team),*
95
,
225
–
26
,
228
,
230
,
299

Ames-Karreman, Jennifer (partner),
10

Analyst conference.
See
Biennial analyst conference, 2008, 2010

Analysts.
See
Financial analysts Andersen, Sandie (partner),
117
–
18

Anderson, Jack,
256

Annual shareholders’ meeting, 2008

author's backstage thoughts about,
128
–
30

author's opening speech at,
130
–
35

Clover presented at,
135

Conservation International presentation at,
132
–
33

description and importance of,
129
,
136

K. D. Lang's appearance at,
129

Mastrena espresso machine demo at,
131
–
32

MyStarbucksIdea.com
presented at,
135

Pike Place Roast presented at,
135

rewards program presented at,
133
–
34

Apple,
32
,
146
,
321

Arabica coffee beans,
8
,
20
,
83
,
242
,
291

Arango, Plácido,*
272

Ashby, Marty,
110

AT&T,
146

Ausnes, Annamarie,
117
–
18

Automat,
33
–
34

B

Bank of America,
89
,
184

Baristas.
See
Partners Barnes & Noble,
18

Barr, Tom (partner),
327

Bartiromo, Maria,
262
–
64

Bass, Barbara (board member),*
220

Bates, David,
256

BBDO

election-themed ad by,
208
–
16

multichannel marketing campaign with,
298

relationship established with,
211
–
13

Bean Stock.
See
Stock options Beatles, The,
70
,
73
–
75
,
79
,
103

Beecher's Handmade Cheese,
79
,
110

Behar, Howard,
40

Benioff, Marc,
124
–
25

Bennett, Tony,
129

Bennis, Warren,
252
–
53

Bernash, Amy (partner),
281
–
83

Bernstein, Jeffrey,
146

Biden, Joe,
209

Biennial analyst conference, 2008

author's closing speech,
235
–
36

as opportunity to regain credibility,
223

planning for,
226
–
29

positive outcome of,
235

presentations at,
229
–
31
,
233
–
34

Biennial analyst conference, 2010,
326

Binjiang store, Shanghai, China*

Blizzard Entertainment,
267
–
68

BloggingStocks.com
,
141

Board of directors*

author's relationships with members,
222
–
23

further store closings suggested by,
153
–
54

initial consideration about return as ceo,
41

members’ background and experience,
220
–
21

Plan B, role of,
219
,
223

request for financial modeling of negative comps,
218

store closings, role of,
152
–
54

Bobo, Carol,
129

Boggs, Paula (senior leadership team),*
178

Bono,
202
–
5

Bradley, Bill (board member),*
220
,
229

Braille menu for visually impaired,
116
–
17

Brainstorming retreat

Beatles theme at,
70
,
73
–
75
,
79

participants in,
73

SYPartners,
72
–
73

visits to Seattle retailers during,
78
–
79

Breakfast sandwich,
36
–
38
,
89
–
90
,
231

Brewer, Brady (partner),
257

Broadmoor neighborhood, New Orleans,
199

Brotman, Adam (partner),
268
–
70

Brotman, Jeff,
222

Bruzzo, Chris (partner),
125
–
127
,
135
,
142
,
146
,
215
,
269

Buckley, Joe,
65

Budapest store, Hungary*

Burrows, Cliff (senior leadership team),*
73
–
74
,
108
–
9
,
140
,
142
–
43
,
145
,
149
,
151
,
158
,
160
,
161
,
167
–
69
,
173
,
178
,
189
,
190
,
194
,
197
,
205
,
213
,
219
,
225
–
26
,
228
,
233
,
248
,
284

BusinessWeek
,
70

C

C.A.F.E Practices,
20
,
120
,
291
,
323

Camera, Paul (partner),
121

Camus, Albert,
7

Casey, Michael,
131
,
225
–
26

Charitable efforts.
See
Social responsibility

Charles, Ray,
21

Chenghuang Miao store, Shanghai, China* China

entrepreneurial spirit in,
305

expansion in,
322

innovation in,
306
–
8

as largest market outside US,
305

newspaper copies given to author,
311

open forum in Shenzhen,
303
–
5

speech in Hangzhou,
309
–
10

Starbucks stores in,*
17
,
103
,
305

Christian Science Monitor
,
159

Circuit City,
223

Citigroup,
89

City Park, New Orleans,
199

Clinton, Hillary Rodham,
209

Closing of stores,
152
–
163
,
263

Closing of stores for espresso training,*
3
–
6
,
78
,
104

Clover coffee machine,*
91
–
95
,
135
,
142
,
309
,
319

Coffee

Arabica versus Robusta,
83

aroma in stores,
24
,
36
–
37

author's experience in Milan,
9
–
10

Clover coffee machine,*
91
–
95
,
135
,
142
,
319

customization of,
134

Espresso Excellence Training,*
3
–
7
,
78
,
104

espresso machines,
24
,
120
–
22
,
131
–
32

ethical sourcing of,*
19
–
20
,
132
–
33

farming, skills required for,
288
–
89

journey from soil to cup,
82
–
84
,
197

manual versus automatic espresso machines,
120
–
21

in mission statement,
112

Pike Place Roast,*
81
–
82
,
85
–
87
,
135
,
142
–
44
,
319

“Responsibly Grown. Ethically Traded. Proudly Served.,”
133

roasting and blending coffee beans,
84
–
85

in Seven Big Moves,
106
,
319
,
323
–
24

Tribute Blend,
313
–
14
,
327
–
28

Coffee cherry,
83

Coffey, Kevin,
190
–
91

Cohen, Major (partner),
279

Colbert, Stephen,
6

Colette, Paris,
34

Commerce Center store, Vancouver, WA,
281

“The Commoditization of the Starbucks Experience” memo (February, 2007)

drafting of,
9
,
23
–
25

leaking of,
26
–
27

lessons of,
28
,
31
–
32

media reaction to,
27
,
29
–
31

partners’ reactions to,
28
–
29

press statement about,
27
–
28

Community.
See also
Human connections; Third place

donations to local communities,
19

election-themed ad,
216

locale reflected in stores,*
147
–
48
,
306
–
8

local relevancy, in Seven Big Moves,
107

in Milan coffee bars,
10

in mission statement,
113

as touchstone of Starbucks,
4
–
5
,
13

volunteer service by partners,
323
–
24

volunteers in New Orleans, 2008,*
196
,
198
–
200