Onward (69 page)

Ritt, Steve,
129

Roasting coffee beans

demonstration at leadership conference,
197

Full City roast,
84

refinements in process of,
84

roasting plant in Kent, WA,
326
–
28

Starbucks philosophy of,
84

Robinson, Urano “Uri” (partner),
245
–
47

Robusta coffee beans,
83
,
242

Rocky Mountain Chocolate Factory,
110

Rodgers, Jack,
129

Rolan, Clara (partner),
190
–
91

Roy Street Coffee & Tea, Seattle,*
279
–
80

Rubinfeld, Arthur (senior leadership team),*
145
,
152
–
54
,
161
,
178
,
275
–
79

Russell, Craig (partner),
187
,
194
–
95
,
198
,
206
–
7

Rwanda*

author's speech in,
290
–
91

author's trip to,
287
–
93

cows given to communities,
292
–
93
,
323

farmer support center in,
289
,
323

tragic history of,
288

S

Salesforce.com
,
124
–
25
,
127

Sales reports.
See
Financial reports; Same-store sales data (comps)

Sales-to-investment ratio for stores,
152
–
53

Same-store sales data (comps).
See also
Financial reports

continuing fall of, 2008,
104

disappointments in 2007,
42

discontinuation of reporting announced,
90
–
91

first-quarter, 2008,
89

fourth-quarter, 2008,
218

improvement in 2009,
270
,
286
,
297
–
98

negative, financial modeling requested for,
218

negative comps in December, 2007,
49

overemphasis on,
90

second-quarter, 2008,
144

Sandberg, Sheryl (board member),*
266

Sanfang Qixiang store, Fuzhou, China*

San Francisco Chronicle
,
159

Saturday Night Live
ad spot,
213
–
14

SBC.
See
Seattle's Best Coffee

Schultz, Howard*

analyst conference speeches, 2008,
229
–
30
,
235
–
36

annual shareholders’ meeting, 2008,
130
–
36

analyst conference, 2009,
227
–
28

change from ceo to chairman, 2000,
16

childhood and early years of,
x
–
xi
,
13
,
33
–
32
,
51
,
82

China trip,
303
–
11

CNBC interview by,
262
–
64

Coltelleria G. Lorenzi visited by,
271
–
73

Espresso Excellence Training video speech of,
7

founder's perspective of,
38

friends providing support for,
222

global leadership summit opening speech, 2008,
103
–
5

Hangzhou, China speech,
309
–
10

Il Giornale founded by,
10
–
11

innovation encouraged by,
240
–
42

Italy trip, 1982,
9
–
10

leadership conference speeches, 2008,
201
–
2
,
205
–
6

leadership style and philosophy of,
32
,
177
,
222
,
252
,
254
,
260
,
299
,
308
,
309

memos of,
9
,
23
–
32

merchant philosophy of,
4
,
12
,
15
–
16
,
24
,
34
,
110
,
273
,
272
–
74

return as ceo,
41
,
42
–
52
,
55
–
68

role as chairman,
16
–
17

Rwanda trip,
287
–
93

Shenzhen, China open forum speech,
304

Schultz, Sheri,
x
,
9
,
16
,
46
,
92
,
142
,
194
,
214
,
253
,
289
,
329

Schuman, Susan,
73

Schwab, Charles,
71

SCO.
See
supply chain organization

Seattle Post-Intelligencer
,
159

Seattle's Best Coffee (SBC)

acquisition by Starbucks,
234

Michelle Gass appointed president of,
308

rebranding and expansion of, 2010,*
316

Securities and Exchange Commission,
50
,
137

SeekingAlpha.com
,
141

Seligman, Peter,
120
,
132
–
33

Senior Leadership Team, 2010* Serrano, Tina (partner),
187

Seven Big Moves,
106
–
8
,
129
–
30
,
318
–
26

Shanahan, Sean (partner),
176

Shareholders.
See also
Financial reports

announcement of return as ceo to,
63
–
66

annual meeting, 2008,
76

doubts about Starbucks’ future,
102

in mission statement,
113

Shell, Jules,
289

Shennan, Jamie (board member),*
153
,
221

Sinegal, Jim,
133
,
165
,
232
,
257

SmartMoney.com
,
260

Smith, Orin C.,*
16
–
20
,
22
,
40
–
41

Social media.
See also specific media

customer connections aided by,
265
–
66

decision to explore opportunities in,
124
–
25

election-themed ad campaign using,
214
–
15

overview of Starbucks’ use of,
320

Starbucks ranked number-one most engaging,
286
,
298

Social responsibility.
See also
Environmental concerns; Health-care benefits; Sourcing

Ben Packard appointed as head of,
119
,
125

Bono's speech on,
203
–
4

C.A.F.E Practices program,
20
,
120
,
291
,
323

donations to local communities,
19

election-themed ad,
208
–
11

Ethos Water donations,
119

Fairtrade certification,
19
–
20
,
119
,
204
,
323

Heifer International relationship,
293
–
94

New Orleans aid,*
194
,
196
,
198
–
200
,
324

partners’ generosity of spirit,
116
–
17

(RED) partnership,
203
,
205
,
266
,
294
–
95

Starbucks’ commitment to,
18
–
20

Starbucks Shared Planet,
204
–
5
,
278

volunteer service by partners,
323
–
24

Sonnenfeld, Jeffrey,
71

Sorbetto,
140
–
41
,
164
–
65
,
167
–
69

Sorkin, Andrew Ross,
184

Sourcing

C.A.F.E Practices program,
20
,
120
,
291
,
323

coffee farmers,
288
–
89

ethical, Starbucks’ commitment to,*
19
–
20
,
72

Fairtrade certification for,
19
–
20
,
119
,
204
,
323

farmer support centers,
289
,
323

gallery at leadership conference, October 2008,
197

loans to coffee farmers,
289

overview of initiatives,
323

presentation at annual shareholders’ meeting, 2008,
132
–
33

in Seven Big Moves,
107

Starbucks Cards.
See also
Rewards program

popularity of,
165

as Rewards Cards,
134

value delivered by,
232
–
33

Starbucks Coffee Company

author hired as marketing director for,
9

author's love for,
105
,
207
,
311

capitalization, 1992 and 2007,
29

community within,
13

expansion in early 2000s,
17
,
18
,
20

growth model unique to,
317
–
18

origin of name,
11

purchased by author,
11
–
12

Starbucks Coffee International.
See also
China

accelerating growth of,
16
,
48
,
75

acceptance of,
305
–
6

announcement of return as ceo to leaders,
62