Everything but the Coffee (50 page)

being alone in,
114
–
121

cocooning in,
115

shrinking of,
5
,
19
,
87

and stores as private exclusive space,
68
–
70
,
107
–
108

and stores as third space,
82
–
121

unregulated discussions in,
97
–
98

Putnam, Robert,
12
,
105
,
106

Quotes on takeaway cups,
111
–
112

Rap music,
71
,
158
–
159
,
167

Rapp, Dan,
111
,
112

Record and CD sales,
159
–
166
,
172

Recycled material,
196

in coffee cups,
186
–
187

and cups as unrecyclable,
197

in coffee cup sleeves,
185

Recycling

of coffee grounds,
185

in Starbucks stores,
196
–
197

Research methods,
247
–
251

direct observation in,
248
–
250

interviews in,
250

Restrooms.
See

Bathrooms Retail therapy,
19
,
122
–
148

caloric and fat content of drinks in,
142
–
145

cost calculations in,
138
–
141

gender differences in,
127
–
134

short-term comfort from,
147

Reusable coffee cups,
189
–
196

company policy on, compared to in-store experience,
189
–
192

discount for use of,
194
–
195

Richie, Nicole,
146

Ricks, Linda,
112

Riedel, Witold,
68

Ritzer, George,
59
,
71
,
108
,
120
–
121

Rivera, Santiago,
224
–
225
,
229
,
231

“Roast Starbucks” campaign,
208

Roberts, Aaron,
175
–
176

boycott on Starbucks after police killing of,
176
–
177

Robinson, Thomas L.,
76

Roddick, Andy,
111
–
112

Roth, Philip,
30
,
69

Royte, Elizabeth,
180
,
181
,
182
,
187
,
193

Rubinfeld, Arthur,
114

Rwanda,
215
–
216
,
217
–
218
,
222
–
223
,
243

Safety, feelings of,
68
–
69
,
113
,
114

for business meetings and office space,
90

in cocooning trend,
104
–
105
,
106

in limited customer interactions,
102

in music selections,
163

in smoking ban,
113
–
114

Sam Goody stores,
161

Sanchez, Mario,
220
–
221

Sanders, Jeff,
29

Saturn,
84

Schlosser, Eric,
59
,
248

Schmitt, Judi,
99
–
100

Schultz, Howard,
4
,
30
–
33
,
38
,
39
,
244

on advertisements of Starbucks,
40
–
41
,
84

on affordable luxuries,
124

on authenticity of Starbucks,
38
,
40
,
42

banning smoking in stores,
113

on community-building,
83

expansion of Starbucks,
34
–
35
,
42
,
43
–
47

and introduction of milk-and-sugar drinks,
47
–
57

logo redesigned by,
42

opening Il Giornale,
154

purchase of Hear Music,
155

purchase of Starbucks,
33

in record business,
160

return as CEO,
237

on splash stick,
199

using term third place,
82
,
83

Schwartz, Barry,
62

Scrabble games, weekly,
99
–
100

Sears,
36
–
37

Seasonal variations in coffee consumption,
50
,
52
–
53

Seating in stores,
137
–
138
.
See also
Furniture in stores

Seattle

independent coffee shops in,
81

original Starbucks store in,
21
,
28
–
30
,
31
,
43

posthippie capitalism in,
29

Second place,
87
–
94

Self-gifting,
122
–
148

caloric and fat content of drinks in,
142
–
145

cost calculations in,
138
–
141

environment of stores in,
134
–
138

gender differences in,
127
–
134

short-term comfort from,
147

Self-image of customers,
72
–
75

“Shared Planet” program,
204

Sheldrake, Michael,
76

Shopping.
See also
Buying compulsive disorder of,
125

gender differences in,
127
–
134

and positioning of merchandise for sales,
161
,
168
,
2
10

in retail therapy,
124

Shopping malls as private space,
69

Siegl, Zev,
22
,
27
,
28
,
29
,
32

Silverstein, Michael,
129
–
131

Simulacrums,
118
,
119

Skurnick, Lizzie,
94

Smith-Lovin, Lynn,
11

Smoking ban in stores,
113
–
114

Snobization of America,
37

Social isolation,
11
–
13

in cocooning trend,
104
–
106

limited conversations between customers in,
94
–
104
,
106
–
108
,
114
–
121

in travel, desire for predictability in,
63
–
65

The Social Meaning of Money
(Zelizer),
129

Social responsibility programs,
72
,
110

CAFE Practices in,
211
–
212
,
226
–
229

charitable contributions in,
207
–
208
,
214
–
215

employee training on,
46
–
47

and ethical consumption,
201
–
204

Ethos Water in,
212
–
213

fair-trade coffee in,
208
–
211
,
275
n11.
See also
Fair-trade coffee

portrayal of coffee farms in,
205
–
207

in Rwanda,
215
–
216
,
217
–
218

Solomon, Michael,
38

Someday Café,
109

Spain, Starbucks stores in,
52
,
64
–
65

Spears, Britney,
51
,
145
–
146
,
167

Splash stick,
199

Springsteen, Bruce,
163
–
164
,
165

Starbucks effect,
4
,
181
,
254
n
6

Starbucksgossip.com,
96
,
196
,
250

Starbucks moment,
2
–
3

“Starbucks Solution” (Burns),
139

Starbucks sound,
167
-
169

Status

buying patterns as marker of,
37
–
38

Starbucks coffee as symbol of,
7
–
8
,
34
,
42
–
43

loss of,
17
,
18

Stock prices for Starbucks,
2
,
15

Students, as customers of Starbucks predictability of experience in,
58
–
59

in self-gifting,
122
–
123

for work space,
93
–
94

Stumptown,
57

Suburban places,
11
,
69
,
98
,
105
,
116

The Substance of Style
(Postrel),
38

Super Size Me
(film),
144

Sweatshop coffee,
208

Table design,
114

Taco Bell,
26
,
44

Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving Left Wing Freak Show (Numberg),
149

Taste

of authentic foods,
26

of coffee

in CAFE Practices,
211

coffee cup affecting,
192
,
193

from Coffee Klatch,
57

customer education on,
32

from Dunkin’ Donuts,
55
,
72

employee training on,
46

from Ethiopia,
231

from fair-trade beans,
211

and introduction of milk-and-sugar drinks,
50

from McDonald’s,
54
,
55

from Pike Place Blend,
54
–
55

predictability in,
59
,
61
,
65
–
66
,
74

from Rwanda,
215

of processed convenience foods,
25

Taylor, James,
70
,
165
,
167
,
171

Taylor, Sandra,
213

Teenagers, as Starbucks customers,
50
–
51
,
53

Tewelde, Ambese,
230

Thanksgiving Coffee,
2
17

The Theory of the Leisure Class (Veblen)
,
34

The Way I See It promotion,
111
–
112

Third place,
82
–
121

Thompson, Heather,
244
–
245
,
246

Time Custom Publishing,
111

Tips received, Starbucks use of,
16
,
237
,
278
n
57

Toilets.
See
Bathrooms

Tower Records,
161

Trademarks on Ethiopian coffee,
232
–
236

Trading Up: The New American Luxury
(Silverstein and Fiske),
130

Training of employees

as brainwashing,
46

on coffee,
39
–
40
,
55

on connecting with customers,
73
–
74
,
95
–
96

on corporate social responsibility programs,
46
–
47

nationwide store closure for,
54
,
57

and predictability of experience,
62

on reusable coffee cups,
192

Trash generated by Starbucks,
179
–
183

coffee cups in,
179
–
181
,
183
–
200

and benefits of reusable cups,
189
–
196

daily sample of,
183

in oatmeal serving,
199

public cost in cleanup of,
197

and recycling efforts,
196
–
197

Travel,
36
,
39

and airport sales of Starbucks coffee,
36
,
54
,
61
–
62

avoiding chain stores and predictability in,
77
,
78

predictability of Starbucks experience in,
58
,
59
,
61
–
62
,
63
–
65
,
67
–
68

virtual

to coffee farms,
204
–
207

coffee passports in,
151

feeling of discovery in,
150
–
151

Tuesdays with Morrie
(Albom),
170

Tully’s,
200

Twitchell, James,
37
,
41
–
42
,
135

Tyranny of choice,
62
–
63

Umbrellas, green,
185
–
186

Underhill, Paco,
91
,
210

Union organizing campaign,
16
,
237

United Airlines, Starbucks coffee served on,
36

The United States of Arugula
(Kamp),
25
–
26

Universalism,
219
–
222

Urbandictionary.com,
56
,
128
,
250

The Urge to Splurge
(Paquet),
124

USA Today
,
35