Everything but the Coffee (49 page)

Laxative effects of coffee,
147

Layton, Ron,
232

Lehman Brothers,
3
,
78

Lemire, Jonathan,
84
–
85

Lighting of stores,
113

Lincoff, Audrey,
182
,
2
17

Living It Up
(Twitchell),
135

Locations of Starbucks stores,
33
–
36

in cluster-bomb approach,
65

company control of,
65

and customers targeted,
34
–
35
,
36
,
69

international,
33
,
52
,
58
,
64

original, in Pike Place Market,
21
,
28
–
30
,
31

safety concerns in,
113

unequal distribution of,
92

Logo of Starbucks,
48
–
49

original design of,
21
–
22

on Pike Place Blend,
54

Schultz redesign of,
42

Lohan, Lindsay,
146

Lombard, Ken,
160
–
161
,
169
,
171
,
172

Low Stars,
167
–
168

Lubrano, Alfred,
86
,
100

Luxurification,
37
,
130

Luxury Institute,
201
,
202
,
203

Luxury items

affordable,
124

in ethical consumption,
202

purchased for status and identity,
37
–
38

self-gifting of,
122
–
148

MacKinnon, Don,
153
–
154
,
155
,
160
,
171

Mailer, Norman,
158

Mail order

in cocooning trend,
105

Starbucks coffee available by,
43

Managerial talent, acquisition of,
33
,
44

Margolick, David,
160

Marlboro Man,
223
,
224

Maslen, Peter,
108

Maslow, Abraham,
95
–
96

Mason, Jackie,
71
,
261
n
29

Mass customization,
60

Massey, Wright,
41
,
46
,
98
,
99

Maupin, Armistead,
112

Maxwell House,
23
,
43
,
207

McCartney, Paul,
165
,
171

McDonaldization of society,
59

McDonald’s,
120

advertisements of,
40

bathrooms of,
91

caloric and fat content of products from,
142
,
144

and chain problem,
75
,
76
,
77

coffee from,
55
,
63
,
68

cost of,
70

taste of,
54
,
55

compared to Starbucks,
16
,
56
,
71
,
83
,
86
,
141

as competition for Starbucks,
2
,
16
–
17

cost of products from,
18
,
70
,
141

efficiency in,
47

environment of,
134
–
135

income associated with customers of,
37

lack of culture associated with,
9

mass-produced foods of,
24

predictability of,
59
,
66

McPherson, Miller,
11

Meeting place, Starbucks stores used as,
10
,
89
–
90
,
93
–
94
,
99

Mejia, Mario,
225

Melville, Herman,
28

Milk-and-sugar drinks,
47
–
57

Millbrook, NY, opening of Starbucks store in,
35

Mission statement of Starbucks,
178

Mitchell,Jone,
85
,
165

Moby-Dick
(Melville),
28

Mooallem, Jon,
2
12

Moore, John,
206

Morissette, Alanis,
162
–
163

Morris, Roly,
8

Mothers, stay-at-home

meeting at Starbucks,
99

self-gifting with treats at Starbucks,
123

Murky Coffee,
47
,
57

Music,
149
–
172

African American,
158
–
159

authenticity in,
157

discovery of

desire for knowledge in,
151
,
153

of foreign and unfamiliar music,
151

of jazz music,
108
,
156
,
158

role of Hear Music in,
155
,
156
,
157
,
168
–
169

safe selections of music in,
164

value of knowledge in,
154

easy listening,
70
–
71

in historical coffeehouses,
103
,
104

impulse purchases of,
161
,
168

jazz,
156

opera,
154
,
157

in Pike Place Market Starbucks store,
31

predictability in,
154
–
155
,
163

and revenue from CD sales,
159
–
166
,
172

sophisticated urban,
108

in Washington DC Starbucks store,
85

MySpace,
3
,
250

“My Starbucks,”
72

Names of customers, employee use of,
73
–
74
,
96

Naming of Starbucks,
28

Nas,
71
,
167

National Coffee Association,
233

National Public Radio, (NPR)
149
–
151
,
166
,
168

Needs, Maslow pyramid of,
95
–
96

Neoliberalism,
3
,
253
n
5

Neubert, Greg,
175

Newspapers

banned from stores,
117

carried in stores,
35
–
36
,
61
,
110
,
117
,
121

New York

chain stores and homogenization in,
76
–
79

cost of office space in,
88

customers of Starbucks stores in,
84
–
85

first Starbucks stores in,
83

number of Starbucks stores in,
78
–
79

public bathrooms in,
92

unequal distribution of Starbucks stores in,
92

New York Times
,
239

Earth Day advertisements of Starbucks in,
191
,
199

sold at Starbucks stores,
35
–
36
,
61
,
110
,
117
,
121

Nicaragua,
223
–
229

No Logo
(Klein),
177
,
248

Nunberg, Geoffrey,
149

Nutritional value of Starbucks drinks,
142
–
145

Oatmeal serving, trash generated in,
199

Obama, Barack,
174
,
177
,
246

Obsessive branding disorder,
4

Occupations of Starbucks customers,
34

Office space, Starbucks stores used as,
87
–
94

Oil use, environmental impact of,
188

in extra miles driven,
181
–
182

in product of plastics,
181

Oldenburg, Ray, third place concept of,
82
,
86
,
95
,
96
–
97
,
98
,
99
,
100
–
102
,
116

Olsen, Mary-Kate,
146
,
147

One Day Longer
(Albom),
170

Oniomania,
125

Opera music,
154
,
157

Organic coffee,
227

Oxfam,
233
–
236

Packard, Ben,
186
,
187

Panhandlers,
68
–
69

Paper Chase
(television show),
141

Paper products used by Starbucks, environmental impact of,
180
–
181
,
188
–
200

Paquet, Laura,
124
,
136
–
137

Parker, Charlie,
103
,
156

Pasqua,
44

Patch, Linda,
132

Pathmark, executives recruited from,
44

Pedraza, Milton,
202

Peet, Alfred,
27
,
33

Peet’s,
27
–
28
,
29
,
33
,
63
,
207

Pendergrast, Mark,
2
16

Penny universities,
102
–
103
,
108
,
111
,
116
,
118

Pepsi, executives recruited from,
44

Perry, Mike,
57

Perstorp, Schultz at,
31

Petrini’s,
24
,
28
,
256
n
3

Pike Place Blend,
54
–
55

Pike Place Market, original Starbucks store in,
21
,
28
–
30
,
31
,
43

“Planet Green Game,”
186

Plastic products used by Starbucks, environmental impact of,
181

Point of Purchase: How Shopping Changed American Culture
(Zukin),
128

Polgar, Alfred,
119

Politics

discussions on

avoided in Starbucks,
116
–
118

in historical coffeehouses,
102
–
104
,
117

in public spaces,
97

and environmental issues,
174
,
198
–
199

in ethical consumption,
203
,
204

and food choices,
25

and loss of faith in government,
176
–
178

Poniewozik, James,
55

Popcorn, Faith,
104
–
105
,
106
,
129
,
144

Portland Phoenix
,
91

Post, Denny,
36
,
42
–
43
,
128

Posthippie capitalism,
29

Posthippie foodies,
26
,
27

Postneed economy,
241

buying decisions in,
5
,
240

narratives on coffee farmers affecting,
231

cultural value of Starbucks in,
15
,
16
,
18

customer service in,
73

ethical consumption in,
202

knowledge and information in,
153

retail therapy in,
124
,
142

successful brands in,
11
,
13

tyranny of choice in,
62
–
63

Postrel, Virginia,
38

Poverty in coffee-growing areas,
206
,
227
–
228
,
232
,
236

Predictability,
10
,
19
,
58
–
81

and authenticity,
60

of brands,
59
–
60

and homogenization of downtown areas,
75
–
81
,
242

for business meetings,
89

in cleanliness,
67
–
68

comfort in,
59
–
60

conformity in,
80
–
81

desire for,
61
–
65

difficulty with natural products,
65
–
66

dull,
62

employee training for,
62

and individuality,
72
–
75

and mass customization,
60

in music,
154
–
155
,
163

in public-looking space,
65
–
75

sense of place lost in,
75
–
81

in travel,
58
,
59
,
61
–
62
,
63
–
65
,
67
–
68

Price, Craig,
175

PROCENCAFE,
224

Profitability of Starbucks,
3
,
10
,
15
,
214

CD music sales in,
159
–
166
,
172

decline in,
2
,
134
,
239

Ethos Water sales in,
212
–
213

in global good feelings,
204

as primary mission,
120

Public, Starbucks company going,
44
,
45

Public spaces,
12
,
65
–
75
,
105
,
242