Everything but the Coffee (42 page)

12.
David Segal, “A Double-Shot Nonfat Cap and a CD, to Go,”
Los Angeles Times
, Mar. 21, 2000.

13.
Carlin, “25 Million of Us Buy His Skinny Lattes.”

14.
Leeds, “Does This Latte Have a Funny Mainstream Taste?”

15.
In 2007, one-name artist Davido got thrown out of 203 Starbucks. He wanted the company to sell his coffee song “Java Jitters.” See one expulsion story in Jessica Smith, “‘Java Jitters’ Served Up in East Brunswick Café,”
East Brunswick Sentinel
, Nov. 15, 2007.

16.
Norman Mailer, “The White Negro,”
Dissent
(Spring 1957).

17.
On the appeal of diversity, see, for instance, Richard Florida,
The Rise of the Creative Class, and How It’s Transforming Work, Leisure, Community and Everyday Life
(New York: Basic Books, 2002). For more on how some whites value the presence of diversity, see Elijah Anderson,
Streetwise: Race, Class, and Change in an Urban Community
(Chicago: University of Chicago Press, 1992), 17, 18, 20. Mitchell Duneier makes a somewhat similar observation about white liberals in
Sidewalk
(New York: Farrar, Straus, and Giroux, 1999), 211–212. On the related impulse of white guilt, see Shelby Steele,
White Guilt: How Blacks and Whites Together Destroyed the Promise of the Civil Rights Era
(New York: HarperCollins, 2006).

18.
Gray and Smith, “Coffee and Music Create Potent Mix at Starbucks”; Geoff Boucher, “The Grammy Prestige of Ray Charles’ Last Project Was, in Part, Brewed Up Alongside Cappuccinos,”
Los Angeles Times
, Dec. 8, 2004; Steve Knopper, “Starbucks Brewing Hits,” posted Apr. 21, 2005, at
www.rollingstone.com
.

19.
David Margolick, “Tall Order,”
Portfolio
(July 2008). Note, by the way, that Schultz, as Margolick tells it, tapped Lombard without asking Magic Johnson. Apparently this produced some bad blood between the business partners.

20.
Dan DeLuca, “Coffee, Tea, or CD? Starbucks Is Jolting the Music Business,”
Philadelphia Inquirer
, Aug. 5, 2005.

21.
“Tower Records Files for Bankruptcy,” Feb. 2, 2004,
www.cbsnews.com/stories/2004/02/09/entertainment/main599008.shtml
; Kevin McCullum, “Sam Goody Closing SR Stores: Bankrupt Parent Faced Growing Competition from Big Box Retailers,”
Press Democrat
, Feb. 24, 2006. For the bigger picture, see Jeff Leeds, “Plunge in CD Sales Shakes Up Big Labels,”
New York Times
, May 28, 2007.

22.
BBC News, “Morrissette in Starbucks Album Row,” June 15, 2005,
http://news.bbc.co.uk/1/hi/entertainment/music/4095358.stm
.

23.
Robert Selzer, “Starbucks Refusal to Sell Springsteen Leaves a Bad Taste,”
San Antonio Express News
, May 12, 2005; and John Meagher, “Making a Big Stir in the Music Business,”
Irish Independent
, Oct. 13, 2005.

24.
“Company Fact Sheet,” Aug. 2007,
www.starbucks.com/aboutus/Company_Factsheet.pdf
.

25.
Quotes as follows: “vanilla” from Maxwell B. Joseph, “Music Review: From the Ground Up,”
California Aggie
, Sept. 20, 2005; “adult fluff” from John Coggin, “Group Isn’t Rising Up to Standards,”
Daily Tarheel
, June 2, 2005; and “mild intensity” from J. Edward Keyes, “From the Ground Up,”
Entertainment Weekly
, May 30, 2005. For more on Starbucks and Antigone Rising, see Knopper, “Starbucks Brewing Hits”; and on the band’s “remarkable” sales figures and limited promotion, see Gray and Smith, “Coffee and Music Create Potent Mix at Starbucks.”

26.
McCartney quoted by Kathy McCabe, “Sir Paul’s Flat White Album,”
Daily Telegraph
, May 31, 2007,
www.dailytellgraph.news.com.au/?from=ni_story
. On the ex-Beatle’s coffee preferences, see Jay Smith, “New Wave Coffee,”
Adbusters
, Mar. 25, 2008.

27.
Gray and Smith, “Coffee and Music Create a Potent Mix.”

28.
Mark Kemp, “The Wal-Mart of Hip,”
Harp
, July/Aug. 2005,
http://harpmagazine.com/reviews/cd_reviews/detail.cfm?article_id=3163
; and Hadju, “The Music of Starbucks,”
The New Republic
, Dec. 25, 2006.

29.
“Low Stars’ Self-Titled Debut Available at Starbucks,” Starpulse Entertainment News Blog, Feb. 22, 2007,
www.starpulse.com/news/index.php/2007/02/22/low_stars_self_titled
_debut_available_at.

30.
Jung, “Coffee Is Grounds for Much More.”

31.
On the earlier rock history of the band, see Patrick Ferrucci, “Rising Up: Starbucks Deal Finally Makes Road Warriors Break-out Band,”
New Haven Register
, Oct. 14, 2005.

32.
Lisa Gill, “Low Stars Deemed Starbucks Cool,”
monstersandcritics.com
, Feb. 13, 2007; and Marc Edwards, “Starbucks and XM Radio Part Ways,”
New Tribune
(Tacoma, WA), Jan. 7, 2008.

33.
Mark Rahner, “The Savvy, Sultry Starbucks Sound,”
Seattle Times
, Apr. 17, 2006.

34.
“Starbucks Entertainment Releases Brazilian Singer/Songwriter CéU’s Fantastic Self-Titled Debut,” Starpulse Entertainment News Blog, May 9, 2007,
www.starpulse.com/news/index.php/2007/05/09/starbucks_entertainment_releases_brazili
.

35.
Bruce Horovitz, “Starbucks Aims beyond Lattes to Extend Brand,”
USA Today
, May 19, 2006.

36.
Craig Harris, “First-time Writer Signs On with Heavy Hitter: Starbucks,”
seattlepi.com
, Jan. 11, 2007,
http://seattlepi.nwsource.com/business/299232_starbucks11.html
.

37.
Harris, “First-time Writer Signs”; and Julie Bosman, “Disturbing Memoir Outsells Literary Comfort Food at Starbucks,”
New York Times
, Mar. 10, 2007.

38.
On the Kenny G release, see Hear Music press release, Dec. 20, 2007,
www.hearmusic.com/#PRESS
.

39.
On Lombard’s fate, see Peter Gallo, “Starbucks Serves Label to Concord,”
Variety
, Apr. 24, 2008.

CHAPTER VI

1.
Benjamin Svetkey, “Changing the Climate,”
Entertainment Weekly
, n.d.,
www.ew.com/ew/article/0,123709,00.html
.

2.
Press Cone Inc. press release, “Americans Report Increased Environmental Consciousness and Expectation That Companies Will Take Action,” Apr. 17, 2007,
www.csrwire.com/PressReleasePrint.php?id=8183
. See also a suggestion from the business side on the value of going green, Wendy Gordon, “Brand Green: Mainstream or Forever Niche,”
www.green-alliance.org.uk/uploadedFiles/Publications/BrandGreen.pdf
. On the longer history of green consumption, see John Elkington, Julia Hailes, and Joel Makeover,
The Green Consumer
(New York: Viking, 1993).

3.
Amy Jennings, “Huh? Activist Calls for Starbucks Boycott in Wake of Shooting,”
The Stranger
, June 14-June 20, 2001.

4.
Sam Howe Verhovek, “An Unlikely Protest at a Starbucks,”
New York Times
, June 20, 2001.

5.
Naomi Klein,
No Logo: No Space, No Choice, No Jobs
(New York: Picador, 2002), 340.

6.
Gwendolyn Freed, “No Logo: Taking Aim at Brand Bullies,”
Minneapolis Star Tribune
, July 8, 2000.

7.
See “Coffee Consumption Research,” on the Web page for the National Coffee Association of the USA,
www.nca.org
. See also Gregory Dicum and Nina Luttinger,
The Coffee Book: Anatomy of an Industry from Crop to the Last Drop
(New York: New Press, 1999), 156–158, 162.

8.
The film
Black Gold
cites these numbers for consumption outside the home. See also “Better Latte Than Never,”
Prepared Foods
(Mar. 2001); and Specialty Coffee Association America, “Specialty Coffee Retail in the USA 2006,”
http://scaa.org/pdfs/news/specialtycoffeeretail.pdf
. More generally, see Peter Wilby, “Why Capitalism Creates a Throwaway Society,”
New Statesman
(London), Aug. 28, 2008.

9.
Royte,
Garbage Land: On the Secret Trail of Trash
(New York: Little, Brown, 2005). See also William Rathje and Cullen Murphy,
Rubbish! The Archeology of Garbage
(Tucson: University of Arizona Press, 2001); and Susan Strasser,
Waste and Want: A Social History of Trash
(New York: Metropolitan, 1999).

10.
Angela Balakrishnan, “Starbucks Wastes Millions of Liters of Water a Day,”
Guardian
, Oct. 6, 2008; and BBC News, “Starbucks Denies It Wastes Water,” Oct. 6, 2008,
http://news.bbc.co.uk/2/hi/business/7654691.stm
.

11.
Katherine Shaver, “Pursuit of a Grande Latte May Be Stirring Up Gridlock,”
Washington Post
, Apr. 18, 2005.

12.
E-mail from Audrey Lincoff, Feb. 16, 2007, in author’s possession.

13.
For another consumer miffed about double cupping and other environmentally unfriendly practices at Starbucks, see Dan Teague, “Starbucks Contradictions Irk Caffeine Addict,” NBC Field Notes, Apr. 3, 2008,
http://fieldnotes.msnbc.msn.com/archive/2008/04/03/854298.aspx
.

14.
On Starbucks efforts, see Sonia Narang, “Carbon with That Latte,”
Forbes
, July 3, 2007; press release from Starbucks Coffee Company, “Summer Returns to Starbucks with Celeb-Rated Green Umbrellas and the Refreshing Flavors of Orange,” May 15, 2007,
http://biz.yahoo.com/bw/070515/20070515005463.html?.v=1
; and “Green Umbrellas Stand for a Green Cause,”
www.starbucks.com/aboutus/greenumbrellas.asp;;
Anthony Breznican, “Starbucks Perks Up to Plug ‘Arctic Tale,’”
USA Today
, June 27, 2006; K. The Surveyor, “Starbucks + Arctic Tale + Global Warming = Corporate Hypocrisy,” Aug. 24, 2007,
http://robdubinski.wordpress.com/2007/08/24/starbucks-arctic-tale-global-warming-corporate-hypocrisy/
. The film, by the way, did not do well at the box office; see Josh Friedman and Lorenza Munoz, “Starbucks Movie Promotions Disappointment Bean Counters,”
Los Angeles Times
, Aug. 27, 2007.

15.
Environmental Defense, “Starbucks Paper Project: Changing the Way Coffee Is Served,” Mar. 27, 2006,
http://www.environmentaldefense.org/article.cfm?contentD=791
.

16.
Melanie Warner, “Starbucks Will Use Cups with 10% Recycled Paper,”
New York Times
, Nov. 17, 2004.

17.
David Conrad, “Coating on Coffee Cups Puts Lid on Recycling,”
Columbus Dispatch
, Sept. 17, 2007.

18.
Trying to distinguish itself from Starbucks, Tully’s, a Seattle-based competitor, started to use more green-hued compostable cups and to take a greener public stance. See Craig Harris, “Tully’s Pouring It On for the Planet,”
Seattle Post-Intelligencer
, Sept. 18, 2007. See Tully’s press release on the subject at
http://www.tullys.com/company/press_release.aspx?id=40
.

19.
Environmental Packaging, “Starbucks Increases Use of Ceramic Cups,” www .wateronline.com, July 5, 2000.

20.
“Report of the Starbucks Coffee Company/Alliance for Environmental Joint Task Force,” Apr. 15, 2000,
http://www.resourcesaver.org/file/toolmanager/O16F5708.pdf
.

21.
See p. 10 of “Report of the Starbucks Coffee Company/Alliance for Environmental Joint Task Force,” Apr. 15, 2000.

22.
See, for example,
New York Times
, Apr. 22, 2007.

23.
“Some Baristas Are Telling Customers That Starbucks Cups Are Recyclable,” posted by Hopkinsbella, Sept. 22, 2007, at
http://www.starbucksgossip.com
.

24.
Apparently I wasn’t alone in not wanting to limit my mobility. Cornelius Everke, a Starbucks official in Germany, told a reporter, “I always drink out of a paper cup, because I’m more flexible that way.” Christiane Kuhl, “Globalization at the Boiling Point,”
Die Zeit
, Feb. 4, 2002.

25.
U.S. Environmental Protection Agency, “Solid Waste Landfills,”
www.epa.gov/epaoswer/non-hw/muncpl/landfill/sw_landfill.htm
.

26.
Terry Golway, “Like It or Not, the Postmodern Malt Shop,”
New York Times
, Dec. 5, 2004.

27.
Starbucks Corporate Responsibility Report
(2006), 19,
www.starbucks.com/aboutus/csrannualreport.asp
.

28.
Brochure, “Starbucks Commitment to Social Responsibility.”

29.
Miss Barista, Dec. 8, 2004; “Starbucks Cups Made with 10% Recycled Material,” posted by Carlyn Jeanne, July 28, 2006, at
http://www.starbucksgossip.com
.

30.
“My Starbucks Doesn’t Recycle, Does Yours?” June 4, 2007,
www.groovygreen.com/groove/?p=1461.
See also K. The Surveyor, “Starbucks + Arctic Tale + Global Warming = Corporate Hypocrisy,” posted Aug. 24, 2007,
http://robdubinski.wordpress.com/2007/08/24/starbucks-arctic-tale-global-warming-corporate-hypocrisy/
.

31.
Starbucks press release, “Starbucks Statement: Hot Beverage Cups and Recycling,” Sept. 18, 2007,
http://www.starbucks.com/aboutus/pressdesc.asp?id=792
.

32.
M. William Helfrich and Justin Wescoat Sanders, “The Coming Cup-tastrophe,”
Portland Mercury
, Aug. 7–13, 2003.

33.
Press Release, “Starbucks Announces Renewed Commitment to Communities at 2008 Leadership Conference,” Oct. 27, 2008. As part of this, the company trademarked the term
shared planet
.

34.
Howard Schultz, “Transformation Agenda Communication #13,” press release from Starbucks, Apr. 14, 2008,
www.starbucks.com
. On the larger practice of buying and what it does to politics, see Raymond L. Bryant and Michael K. Goldman, “Consuming Narratives: The Political Ecology of ‘Alternative’ Consumption,”
Transactions of the Institute of British Geographers
29 (Sept. 2004): 344–366.