Everything but the Coffee (44 page)

57.
In March 2008, a California judge ruled that Starbucks owed its workers one hundred million dollars in back tips. What the company was illegally doing, he ruled, was sharing the tips for line workers with shift supervisors. The judge charged that the company was “subsidizing labor costs for shift supervisors by diverting money from the tip pools to shift supervisors instead of paying more to them out of Starbucks’ pocket.” Supervisors, he added, should not be in the tip pool because they have authority to hire, fire, supervise, and direct other workers. Because of this, he asserted, Starbucks was in clear violation of state law. Starbucks denied that it was acting illegally. For more on this case, see Miriam Marcus, “Starbucks Tips Baristas $100 Million,”
Forbes
, Mar. 21, 2008.

58.
Acey, “Ethiopian Coffee Trademark.”

59.
Ibid.

AFTERWORD

1.
Stephanie Clifford and Stuart Elliot, “Goodbye Seduction, Hello Coupons,”
New York Times
, Nov. 10, 2008. See also Shaila Dewan, “Extravagance Has Its Limits as Belt-Tightening Trickles Up,”
New York Times
, Mar. 9, 2009.

2.
On this logic, see Jonathan Last, “The Economy Writ: Short, Tall, Grande,”
Philadelphia Inquirer
, Feb. 14, 2009; and Andrea James, “Starbucks Profit Takes Bitter Shot for the Year,”
Seattle Post-Intelligencer
, Nov. 11, 2008.

3.
Ellen Gibson, “What’s Selling: The Great Depression,”
Business Week
,
http://images.businessweek.com/ss/08/11/1106_btw/1.htm
.

4.
“Is Starbucks Programmed into Your Car’s Navigation System?” advertisement appearing in the
New York Times
, Nov. 19, 2008.

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