Everything but the Coffee (48 page)

training of.
See
Training of employees turnover in,
107

work schedules of,
66
,
107

Energy consumption

alternative and clean sources of energy in,
185

in extra miles driven for coffee,
181
–
182

Environment of Starbucks stores

art and posters in,
53
,
72
–
73
,
108
–
109
,
121

automatic espresso machines hidden in,
46

bathrooms in,
90
–
93
,
94
,
136
–
137

cleanliness of,
67
–
68
,
90
,
91
,
113
–
114

coffee machines and coffee beans as decorations in,
53
–
54

color scheme in,
11
,
18
,
41
–
42
,
135
–
136
,
137
–
138

Dunkin’ Donuts compared to,
72

elegance and sophistication in,
11
,
135

furniture in,
121
.
See also
Furniture in stores

individual store variations in,
72
–
73

lighting in,
113

McDonald’s compared to,
134
–
135

music in,
70
–
71
,
85
,
108
,
149
–
172
.
See also
Music

natural look in,
11
,
41
,
42

of original store in Pike Place Market,
21

as private exclusive space,
68
–
70
,
107
–
108

as public-looking space,
65
–
75

safety of,
68
–
69
,
113
,
114
.
See also
Safety, feelings of for self-gifting,
134
–
138

spaciousness in,
136
–
137

as third place,
82
–
121

traditional coffeehouses compared to,
112
–
120

Environmental issues,
20
,
173
–
200

in buying decisions,
179

in coffee cups used,
179
–
181
,
183
–
200

and benefits of reusable cups,
189
–
196

unrecyclable,
197

and “green fatigue,”
200

mission statement of Starbucks on,
178

in trash generated by Starbucks,
179
–
183
.
See also
Trash generated by Starbucks

in water use,
180
–
181

Erickson, Jim,
79

Esperanza Coffee,
225

Espresso,
32
–
33
,
39

Espresso machines

first used by Starbucks,
32

fully automated,
46
–
47
,
57
,
65

semiautomatic,
39

Ethical consumption,
201
-
204
,
237

Ethiopia,
16
,
230
–
236
,
237
,
238

the birthplace of coffee,
230
-
231

trademarking of coffee from,
232
–
236

Ethos Water,
110
,
196
,
212
–
213

Evers, Reinier,
37

Eye contact of employees with customers,
95

Facebook,
3
,
19
,
250

Facial expressions of employees,
95

Fair-trade coffee,
14
,
16
,
208
–
211
,
275
n
11

Café Estima,
210
–
211

cost of,
208
,
214

Global Exchange push for,
208
–
209

from Nicaragua,
224
–
225

quantity purchased by Starbucks,
209
,
237
–
238

taste of,
211

Fast Food Nation
(Schlosser),
59
,
248

Fat content of Starbucks drinks,
142
–
145

Federline, Kevin,
146

Fighting for Air
(Klinenberg),
248

Films

created by Starbucks on coffee farmers,
205
–
207
,
209
,
220
–
221

promoted by Starbucks,
169
,
171
,
186

Finish Rich
(Bach),
139

Fishman, Charles,
130

Fiske, Neil,
129
–
131

Florida, Richard,
8

Folgers,
23
,
25
,
27
,
207

Frank, Thomas,
9
,
248

Franklin, Benjamin,
115
–
116

Frappuccinos,
48
,
49
–
53

caloric and fat content of,
142
–
145

cost of,
70

as guilty pleasure,
144

as self-gift,
132
,
133

as teen drink,
51
-
52
,
146
-
147

Friedman, Milton,
3
,
236
,
253
n
5

Friends
(TV show),
9
,
118

Furniture in stores,
18

color of,
41
,
135
–
136
,
137
–
138

as decorative display,
121

number of seats in,
136
,
137

positioning of,
121
,
136

round design of tables in,
114

in staging of luxury,
137
–
138

velour covered,
137
–
138

in Washington DC,
85

Gabriel, Peter,
157

Galassi, Jonathan,
170

Gap,
75
,
76
,
161
,
203
,
221

Garbage Land
(Royte),
180

Gender differences in self-gifting,
127
–
134

Genius Loves Company
music CD,
159
–
160

Giuliani, Rudolph,
78

Gladstone, Brooke,
149
–
150

Glassner, Barry,
248

Global economy,
201
–
238

ethical consumption in,
201
–
204

fair trade policies in,
208
–
211

portrayal of coffee farmers in,
205
–
207
,
209

Global Exchange,
208
–
209
,
229

Global good feelings,
13
,
14
,
19

profitability in,
204

in universalism,
2
19
–
222

Global warming,
173

GM,
1
,
2
,
18
,
241

Goldman, Michael,
208

Gopnik, Adam,
78
,
79

Gore, Al,
173
–
174
,
175
,
178
,
185
,
198
,
202

Gourevitch, Peter,
222

The Great Good Place: Cafes, Coffee Shops, Bookstores, Hair Salons, and Other Hangouts at the Heart of a Community
(Oldenburg),
100
–
101

Greece, Starbucks in,
58

Green, Nanyce,
106

Green and environmental issues,
173
–
200
.
See also
Environmental issues

The Green Apron,
95

“Green fatigue,”
200

“Green Umbrellas for a Green Cause,”
185
–
186

Greenday,
71

“Greenwashing,”
209

Grounds for Coffee program,
185

Guilty pleasures,
144
–
145

Gulick, Alan,
207
–
208

Guthrie, Woody,
27
,
239

Habermas, Jürgen,
97
,
98
,
102
,
116

Hadju, David,
165

Haidabucks,
230

Hartocollis, Anemona,
119

Hay, Dub,
216
,
234
–
235

Hear Music,
153
–
154
,
155
–
169
,
205

Hedberg, Kathy,
115

Hershkowitz, Allen,
187

Hilton, Paris,
56
,
146

Hochschild, Arlie,
95

Hodes, Martha,
76
–
78
,
79
,
80

Holloway, Justin,
72

Holt, Douglas,
237

Home Depot,
76
,
77

Homeless people,
68
,
93

Hornby, Nick,
152

Hot chocolate,
51

IBM, Schultz at,
31

Iced coffee drinks,
49
,
50
,
52
,
53

Identity making

music in,
161

role of buying in,
7
–
8
,
26

of luxury items,
37
–
38

Il Giornale,
32
–
33
,
154

Im, Wansoo,
92

Income of coffee farmers,
207

in Ethiopia,
232

and migrant workers,
227
,
228

Income of customers,
8
,
9
–
10

and consumption patterns,
37
–
38

and exclusion of low-income,
68
–
69

and locations chosen for stores,
34
–
35
,
36

Independent coffee shops,
17
,
77

in competition with Starbucks,
56
–
57
,
242

in recent economic downturn,
240

in Seattle,
81

Indigo Girls,
167
,
168

Individuality,
10
,
15
,
19
,
80
,
104
,
124
,
203

and mass customization,
60

and predictability,
72
–
75

Industrialization of Starbucks,
43
–
47

Industrial Workers of the World,
237

Innocence by association,
14
,
178
,
204

Intelligentsia,
57

International Starbucks stores,
33
,
52
,
58
,
64

iPods,
7
,
115
,
162

Isolation, social.
See
Social isolation Isroff, Michelle,
137

Italian-like language of Starbucks,
7
,
11
,
39
,
70
,
96

iTunes,
162

Jazz music,
108
,
156
,
158

Jeffrey, Robert,
176
–
177
,
178

Joe
,
111

Joe Coffee Bar,
193
–
194
,
200

Johnson, Magic,
160

Johnson, Samuel,
247
,
250

Jones, Adam Patrick,
80
,
201

Jones, Norah,
70
,
168
,
169

Jones, Timothy,
154
,
155

Judd, Wynona,
132

Kacen, Jackie,
127
,
134
,
136
,
145

Kamp, David,
25
–
26

Katzeff, Paul,
216
–
218

Keith, Toby,
221

Kellogg, mass-produced foods of,
24

Kemp, Mark,
165

Kenny G,
157
–
158
,
171
–
172

Kern, Frank,
8
,
244

Kesey, Ken,
25

KFC,
141

King, Martin Luther, Jr.,
8

King, Rodney,
175

Kirk, Bill,
2
14

Kitchell, Sonya,
168
,
171

Klein, Naomi,
65
,
177
,
248

Klinenberg, Eric,
248

Koehn, Nancy,
44

Kraepelin, Emil,
125

Kupferman, Martin,
44

Kweller, Ben,
111
,
112

Laguna Beach
(TV show),
51

Language, Italian-like, used in Starbucks stores,
7
,
11
,
39
,
70
,
96

Lattes,
48
,
51

caloric and fat content of,
142
–
145

cost of,
70

as factor in personal debt,
139
,
140
,
141