Everything but the Coffee (47 page)
Read Everything but the Coffee Online
Authors: Bryant Simon
in fair-trade products,
208
Coffee consumption,
24
-
25
,
179
,
241
,
249
Coffee cups
as advertising,
192
annual number used by Starbucks,
187
biodegradable and compostable,
187
,
273
n
18
environmental impact of,
179
–
181
,
183
–
200
plastic content of, as unrecyclable,
197
company policy on, compared to in-store experience,
189
–
192
with splash stick,
199
two used per serving,
184
Coffee farms and farmers,
205
–
2
12
in CAFE Practices,
211
–
212
,
226
–
229
fair-trade coffee of,
208
–
211
,
2
14
,
224
–
225
,
275
n
11
income of,
207
in Rwanda,
215
–
216
,
217
–
218
,
222
–
223
,
243
Starbucks films on,
205
–
207
,
209
,
220
–
221
Coffee grounds, composting of,
185
Coffee House Man,
103
Coffeehouses and coffee shops community notices posted in,
109
active participation and connections in,
118
–
119
and cup quotes promotion,
111
–
112
dangers associated with,
113
freedom of speech in,
117
as penny universities,
102
–
103
,
108
,
111
,
116
,
118
in Starbucks marketing material,
108
,
111
in competition with Starbucks,
56
–
57
,
242
in recent economic downturn,
240
in Seattle,
81
near military bases,
104
Coffee Klatch,
57
Coffee machines
for sale in store, as store decoration,
53
–
54
used in stores,
32
semiautomatic,
39
Coffee passports,
151
Color scheme in Starbucks stores,
11
,
18
,
41
–
42
,
135
–
136
,
137
–
138
Comfort, in predictability,
59
–
60
Community, sense of,
11
–
13
,
16
,
19
in active engagement,
101
cocooning trend affecting,
104
–
106
limited conversations between customers affecting,
94
–
104
,
106
–
108
,
114
–
121
in virtual communities,
84
,
263
n
7
Composting
of coffee grounds,
185
Compulsive shopping disorders,
125
Conformity in predictability,
80
–
81
Connections
as basic need,
96
between customers,
16
and boundaries of personal space,
119
and limited conversations,
94
–
104
,
106
–
108
,
114
–
121
in traditional coffeehouses,
102
–
104
,
118
–
119
of employees with customers,
107
employee training on,
73
–
74
,
95
–
96
The Conquest of Cool
(Frank),
248
Conservation International,
209
,
211
Conspicuous consumption,
11
,
34
,
38
,
123
,
202
Consumer persuasion industry,
6
,
133
Consumer society,
3
Consumption
as entertainment,
6
limitations of,
246
in retail therapy,
124
Conversations
between customers, limited connections in,
94
–
104
,
106
–
108
,
114
–
121
table design affecting,
114
in traditional coffeehouses,
102
–
104
,
118
–
119
Cooper, Alice, 1
Cosmopolitan canopy,
97
–
98
,
101
,
116
as affordable luxury in self-gifting,
122
–
148
competitive pricing introduced in,
18
in creation of status and identity,
7
–
8
,
16
–
17
,
37
–
38
,
70
in ethical consumption,
204
as factor in personal debt,
138
–
141
and income of coffee farmers,
207
,
2
14
from McDonald’s,
70
as rent for office space,
88
,
94
Cox-Golovich, Jan,
79
Crash
(film),
12
Credit card purchases of coffee,
141
Crosby, Stills, Nash, and Young,
167
,
168
Culture associated with Starbucks,
9
,
17
status and sophistication in,
38
The Culture of Fear
(Glassner),
248
Cups for coffee.
See
Coffee cups
Customers
boundaries of personal space,
119
connections between
limited conversations in,
94
–
104
,
106
–
108
,
114
–
121
in traditional coffeehouses,
102
–
104
,
118
–
119
desire for predictability,
61
–
65
education on coffee,
29
,
32
,
40
,
43
,
56
employee interactions with,
73
–
74
,
95
–
96
,
107
general characteristics of,
8
income of.
See
Income of customers
locations of stores targeted to,
34
–
35
,
36
,
69
non-coffee drinking, milk-and-sugar drinks for,
47
–
57
occupations of,
34
of original Starbucks store,
29
–
30
,
43
predictability of,
71
Starbucks as second place for,
87
–
94
Starbucks as third place for,
82
–
121
suburbs in the,
121
superregular,
74
airport sales of Starbucks coffee to,
36
,
54
,
61
–
62
predictability of Starbucks experience in,
58
,
59
,
61
–
62
,
63
–
65
,
67
–
68
Customization
individuality in,
73
mass,
60
CVS Pharmacy,
77
Dailey, Ruth Ann,
80
Debt, personal, cost of Starbucks coffee as factor in,
138
–
141
Decoration of Starbucks stores.
See
Environment of Starbucks stores
Delgado, Hazel,
150
DeLuca, Dan,
160
Design of Starbucks stores.
See
Environment of Starbucks stores
d’Estries, Michael,
196
Devils and Dust
music CD,
163
–
164
Discovery
costs of, in travel,
63
of music.
See
Music, discovery of value in feelings of,
150
–
151
Diversity, appeal of,
13
,
70
,
158
,
171
–
72
Downtown areas
chain stores and predictability in,
75
–
81
,
242
historical characteristics of,
75
Dunkin’ Donuts
advertisements of,
40
caloric and fat content of products from,
142
as competition for Starbucks,
2
,
17
cost of coffee from,
214
decor and products of,
72
Earth Day advertisements,
191
,
199
Earth Day Foundation,
185
Easson, Kimberly,
223
Economy
postneed.
See
Postneed economy recent downturn in,
1
,
2
,
5
,
18
,
239
–
241
Education of customers
Education of employees.
See
Training of employees
Efficiency of operations, impact on authenticity,
44
,
45
–
46
,
47
Einstein Bros. Bagels,
75
Eisenbud, Eric,
194
Elliot, Jack,
26
Emotional value of products,
6
–
7
,
16
,
19
,
20
in self-gifting,
125
–
127
,
132
–
133
fired for blog content,
117
–
118
layoffs of,
2
in original Starbucks store,
29
,
43
restrictions on conversations of,
117
–
118
scripts provided to,
11