Whole (54 page)

pH,
82
,
106

pharmaceuticals.
See
prescription drugs

pharmaceuticals industry,
203-209
,
217-218

Philippines,
30
,
89
,
90
,
92

philosophy,
79

phlorizin,
153

phosphorus,
70
,
151

physical activity,
114

physics,
78

physiology,
82

pigs,
172

Pimentel, David,
166

placebos,
83

plant-based foods

animal cruelty as reasoning to eat,
148-149
,
170
,
174

embracing,
182
,
270
,
286
,
289

Eunutria example,
7

land and water resources and,
166

reasoning for,
9-10
,
80

study of,
272

world hunger as reasoning to eat,
174

plant oils,
71

plant protein, fossil fuels and,
166

plants, healing effects of,
144-145

plastic cups and bottles,
131

plastic shopping bags,
165

policy makers,
130
,
167
,
181
,
183
,
184
,
188
,
194
,
248-250

pollution laws,
183

polycyclic aromatic hydrocarbons (PAHs),
133
,
134

polymath,
52

polypills,
208-209

polyunsaturated fats,
71
,
157

Popper, Karl,
38

Popper, Pamela,
272-274

popular culture,
194

popular foods,
89

posture,
82

potassium,
70
,
72
,
151

potatoes,
166

Potter, Henry F.,
192

poultry feed,
132

Powell, Earl W.,
243

Powell Gene Therapy Center,
243

power, subtle,
192-195
,
245-246

power lines,
131

praying,
280

prebiotics,
150
,
212

pregnancy,
159
,
169-170

Prescription Drug Advertising Guidelines,
207-208

prescription drugs,
5-6
,
16
,
18
,
24
,
114
,
150-151

preservatives,
13

primates,
81

prisons,
193

Pritikin, Nathan,
22

probiotics,
150
,
212

processed foods,
7
,
11
,
13
,
81-82
,
85
,
165
,
182
,
187
,
209
,
234
,
269-270
,
275

profit-distorted information cycle,
186-187
,
192-195
,
196

propaganda,
236

prostate cancer,
230
,
239

protein.
See also
animal products

amino acids and,
114
,
118

blood tests and,
72

calories from,
9-10

cancer and,
92
,
101-103

chemical reactions and,
71

deficiency of,
29
,
67

diet and,
7

DNA expression into active,
113

enzymes,
98

harm of,
30-34

minimum daily requirements and,
253

mixed function oxidase (MFO) and,
92

muscle and bone growth and,
118

peanuts and,
89-90

quality of,
92

recommended daily intake of,
254-256

studies of,
136

subtle power and,
194

Proxmire, William,
210-211

Ptolemaic astronomy,
49

public education,
183

public insurance,
248

public nutrition,
66

public service announcements,
209

pumpkin,
160

Pure Protein,
269

quantum theory,
78

quercetin,
153

“race for the cure,”
3-4

radiotherapy,
35
,
197
,
199
,
266

radon,
131

rainforests,
173

rainwater,
169

Ranexa,
18
,
23

Ratched, Nurse,
192

reactivity,
141
,
142-143

recommended daily allowances (RDAs),
59
,
66

recommended daily intakes (RDIs),
66-67
,
252-253
,
257

reductionism.
See also
food packaging
;
nutrient supplements

cancer research and,
135

complexity of,
106

dietary supplements and,
151

environmental toxins and,
132-133

funding for research and,
221-222

genetic research and,
114
,
118

history of,
48-50

inadequacy of,
88

intellectual cost of victory of,
56-57

limitations to,
285-286

media and,
236-239

medical industry and,
197

nutritional science and,
59
,
60-64

paradigm,
288

pointlessness of,
71-73

problems with,
67-71
,
173-174

profits and,
190-192
,
288

quantum theory and,
78

science and causality,
76-78

studies promoting pharmaceuticals and,
234

study evidence of,
82-86

in the supermarket and the home,
64-67

treatments and,
144

underlying pathologies and,
147

understanding the universe and,
50-51

unpredictability and,
109

vs.
genetics,
111

wholism vs.,
47-48

refrigeration,
81-82

research and development (R&D),
205

research funding,
194
,
217-230

research journals,
232-236

Research Triangle Park (NC),
136

respirators,
108

restaurant critics,
58

restaurants,
13

retrocasuality,
78

rheumatoid arthritis,
159

riboflavin,
151
,
253

ribonucleic acid.
See
RNA

river cleanup projects,
165

RNA,
112-115

Rohn, Jim,
67

saccharin,
133-134

salt,
7
,
11
,
289

Sanofi pharmaceutical company,
249

Sara Lee,
270

sardines,
159
,
238

saturated fat,
37

Saturday Evening Post
,
244

school lunch programs,
66
,
182
,
183
,
192-194
,
247
,
254
,
257
,
272

science, impoverishment of,
215-217

scientific elitism,
225

scientific method,
26-29
,
215

scientific paradigm,
27-29
,
32
,
37
,
40
,
46

scientific research,
183

“Scientists Behaving Badly,”
219

scurvy,
67

seat belt enforcement,
183

Seattle, Chief,
164
,
165-166

selenium,
67
,
70
,
71
,
157

serum cholesterol,
154

Shaffer, Beth,
272

shampoo,
131

side effects,
142

Simon, Paul,
27

skin cancer.
See
melanoma

Smarr, Larry,
110

smiling,
85

Smith, Richard,
234
,
242

smoking,
76
,
77
,
120
,
160
,
209
,
251
,
264
,
265-266

Smuts, Jan,
53

social ostracism,
278

social policy,
164

socioeconomic standing,
86

Socrates,
247

Sodexo,
274

sodium,
70
,
72

soft drinks,
251
,
266
,
272

soil loss,
166
,
173

solar energy,
165

Solving America’s Healthcare Crisis
(Popper),
272

sorbitol,
269

Soyjoy,
271

“Special Edition on the Future of Medicine,”
241-243

species-to-species extrapolation,
134

Stamps, E. Roe, IV,
243

Standard American Diet (SAD),
13
,
143
,
192
,
244

Starfield, Barbara,
5

Star Wars,
192

statin drugs,
188

statistical significance,
23-24

Steinem, Gloria,
58

stents,
143

Stoloff, Len,
258

stomach stapling,
191

stroke,
8
,
9
,
80
,
143

study design, funding influences and,
218-219

subatomic particles,
78

Subcommittee on Alternative and Complementary Methods of Cancer Management,
267

subsidized foods,
193

subsistence-farming,
174

substrates,
98
,
100
,
106

sucralose,
269

sugar,
7
,
11
,
13
,
182
,
289

suicide,
38

“Summer Bun Program,”
270

Summit Group,
243

sunlight,
131
,
138

supermarkets,
58-59
,
64-67

superstition,
145

surgery,
24
,
35
,
189
,
192
,
197
,
217
,
255

symptoms, treating,
141-142
,
143
,
149
,
191

Sysco,
274

T. Colin Campbell Foundation,
245

tabula rasa,
119

Talmud,
45

tamoxifen,
278-279

taste buds,
11

taxpayer dollars,
162
,
188
,
205
,
206-207
,
237
,
260

t-bone steaks,
89

techno-biology,
216

technology,
82
,
107
,
110
,
215-216

Technology
,
215

teeth,
193
,
253

teeth, shape and number of,
82

television,
236
,
239-241

Temple University School of Medicine,
31

Texas A&M University,
70

theology,
49

thermostats,
167

Third World villagers,
67

Thomas, Lewis,
125

thrombolytic drugs,
18

tobacco,
76
,
264
,
265-266

tobacco companies,
76

tomatoes,
238

toxin exposure,
83
,
84
,
130-131
,
165-166

traditional healers,
144

transportation,
168

traumatic injuries,
142-143

True North Health Center,
235

truth, goal of,
214

Truvia,
271

tuna,
159

TV commercials,
6

twin studies,
130

underground water resources,
167
,
169-170

Underwood, Ann,
241-242

Unilever,
271

Unilever/Best Foods,
266

United Nations,
166

United Nations’ Food and Agricultural Organization,
167-168

United Nations’ World Health Organization,
146

United States,
38-39
,
90
,
244

universities, research funding and,
217-218
,
221-222

University of California, Berkeley,
136

University of Georgia,
117

University of Medicine and Dentistry of New Jersey,
205

University of Miami,
243

University of Oxford,
120
,
244

University of Victoria, Canada,
205

university professors,
217

unpredictability,
109

U.S. auto industry,
252