Whole

“After reading
The China Study
and drastically changing my diet toward the more whole food, plant-based diet recommended by Dr. Campbell, my career numbers shot up when they were supposed to be declining. I thought to myself, ‘Why doesn’t everyone eat this way?!’ This new book,
Whole,
answers that question with great clarity. Never again be confused about diet and nutrition.”

—Tony Gonzalez, Atlanta Falcons, 16-year National Football League player, Record-Setting Tight End

“Whole
makes a convincing case that modern nutrition’s focus on single nutrients has led to mass confusion with tragic health consequences. Dr. Campbell’s new paradigm will change the way we think about food and, in doing so, could improve the lives of millions of people and save billions of dollars in health care costs.”

— Brian Wendel, Creator and Executive Producer of
Forks Over Knives.

“America’s premier nutritionist, T. Colin Campbell, with courage and conviction, articulates how the self-serving reductionist paradigm permeates science, medicine, media, big pharma and philanthropic groups blocking the public from the nutritional truth for optimal health.”

—Caldwell Esselstyn, Jr., MD; Bestselling Author,
Prevent and Reverse Heart Disease

“In this provocative book, T. Colin Campbell, based on his long career in experimental research and health policy making, uncovers how and why there is so much confusion about food and health and what can be done about it.
The China Study
revealed
what we
should eat;
Whole
answers
why
. Read and enjoy; there’s something here to inspire and offend just about everyone.”

—Dean Ornish, MD, Founder and President, Preventive Medicine Research Institute in Sausalito, California; Clinical Professor of Medicine, University of California, San Francisco; and Bestselling Author,
Dr. Dean Ornish’s Program for Reversing Heart Disease

“T. Colin Campbell, PhD, has been the most influential nutritional scientist of the past century. His work has already saved hundreds of thousands of lives.”

—John McDougall, MD, Founder and Medical Director of the McDougall Program

“There are very few material game-changers in life, but this book is truly one of them. The information herein—backed up by extraordinary peer-reviewed science—has the power to halt and reverse disease, give you energy you’ve never known, and put you on a path of transformation in just about every positive way. Read it and get ready to soar.”

—Kathy Freston,
New York Times
Bestselling Author,
The Lean
and
Quantum Wellness

“Dr. Colin Campbell opened our eyes with
The China Study.
In
Whole,
Dr. Campbell boldly shows exactly how our understanding of nutrition and health has gone off track and how to get It right. Beautifully and clearly written, this empowering book will forever change the way you think about health, food and science.”

—Neal Barnard, Founder and President, Physicians Committee for Responsible Medicine

“Dr. Campbell succeeds in taking a fresh, honest look at the science of nutrition, as he unveils the startling truth behind sickness and reveals a sure-fire way to achieve the excellent health you deserve.”

—Chef AJ, Author of
Unprocessed

“This book is the key to understanding how to increase our natural longevity and health, it is key to slowing global warming, and all of this at no cost, rather, at immeasurable savings to society.”

—Mike Fremont, World Record Holder for Marathons for 88 and 90 year olds

“Whole: Rethinking the Science of Nutrition
should be required reading for anyone interested in health. Dr. Campbell’s ability to take complex topics and make them understandable to the average person is unparalleled. Like
The China Study,
I predict that this book will be the catalyst for millions of people to not only change their diets, but how they think about and make decisions concerning health and medicine. The revolution that will reform our broken healthcare system has begun.”

—Pamela A. Popper, PhD, ND, Executive Director of The Wellness Forum; Coauthor of
Food Over Medicine

“In
Whole,
Dr. Campbell defines a super-paradigm that elucidates a philosophy—wholism—which medicine needs to aspire to in order to attain an enlightened solution.
Whole
is a masterpiece of intellectual triangulation, outlining the past, the present, and the critical next steps in the future of biochemistry, human nutrition, and healthcare. This book is going to unleash a health revolution!”

—Julieanna Hever, MS, RD, CPT; Bestselling Author,
The Complete Idiot’s Guide to Plant-Based Nutrition
; and Host of
What Would Julieanna Do?

“Why is the most expensive health care system in the world not working? This book provides scientific ‘big picture’ clarity amidst a sea of confusion about how commercially driven ‘disease management’ is costing us millions of lives—while wasting trillions of dollars. Understanding how this ‘health care monster’ operates is the first step toward creating a system that truly promotes health.”

—J. Morris Hicks, Consultant; Author of
Healthy Eating, Healthy World
; International Blogger at hpjmh.com

“The reductionist view of nutrition and medicine deeply threatens our health unlike any disease we have ever battled. Unfortunately, so many of our medical and wellness systems are entrenched in this destructive mentality that people are routinely exposed to ‘health care’ that does not benefit them, or worse, causes harm. By understanding and helping to spread the revolutionary concepts in this book,
Whole
, you are taking those first pivotal steps to change a failing paradigm while also helping yourself, your loved ones, and our nation recover its lost health.”

—Alona Pulde, MD, and Matthew Lederman, MD, Co-Founders of Transition to Health: Medical, Nutrition, and Wellness Center

“In
Whole
, leading nutritionist, Dr. T. Colin Campbell, explains how and why nutrition research and education have gotten so far off course that even the most health-conscious consumers are confused. With our current health and healthcare crises, Dr. Campbell’s book is an important guide to understanding how we got here and how we can and must restructure the systems that brought us to this point.”

—Jeff Novick, MS, RD, VP of Health Promotion, Executive Health Exams International

“It sometimes seems that the more advanced our knowledge, the more likely it is for us to lose our way. In his latest contribution, Dr. T. Colin Campbell brilliantly guides us back to profound and simple truths. With characteristic clarity and scholarship, he illuminates the path to better health and a better world.”

—Douglas J. Lisle, PhD, and Alan Goldhamer, DC, Coauthors of
The Pleasure Trap

BenBella Books, Inc.

Dallas, Texas

© 2013 by T. Colin Campbell

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

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Printed in the United States of America (print)

Library of Congress Cataloging-in-Publication Data for the Print Edition

Campbell, T. Colin, 1934-

Whole : rethinking the science of nutrition / T. Colin Campbell, PhD with Howard

Jacobson, PhD.

pages cm

Includes bibliographical references and index.

ISBN 978-1-937856-25-0 (ePub) — ISBN 978-1-937856-24-3 (hardback) 1. Nutrition. 2. Longevity—Nutritional aspects. 3. Vegetarianism. I. Jacobson, Howard, 1930- II. Title.

RA784.C23524 2013

613.2—dc23

2012051561

Copyediting by James Fraleigh

Proofreading by Gregory Teague and Kimberly Marini

Cover design by Faceout Studio

Text design and composition by Publishers’ Design and Production Services, Inc.

Printed by Bang Printing (print)

Figure 7-1 © William L. Elliott

Figures 7-2 and 7-3 © the International Union of Biochemistry and Molecular Biology

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