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Authors: Claire Berlinski

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Something
terrible
had got to be done. The battle would be bloody, and they would be hated. Hoskyns knew it, Sherman knew it, Joseph knew it, Thatcher knew it. So did everyone who managed her ascent to power. Even the wringing-wet Chris Patten, then director of the Conservative Party's research department, uneasily sensed it. He drafted a paper titled “Implementing Our Strategy” in 1977, outlining the themes to be stressed in the coming election campaign.
Labour's record is appalling. What has happened is their own fault. They cannot blame us, or world factors. They virtually doubled prices, more than doubled unemployment, doubled the tax burden and doubled public spending? Why? Because when they came in they gave us a double dose of Socialism.
41
Nigel Lawson, who was later to become the most famous member of Thatcher's cabinet as her chancellor, reviewed this memo and heartily concurred with this sentiment, writing in response that “
A well thought-out scare campaign is a must
.”
42
The words are underlined in Thatcher's hand, I believe.
Lawson appended to this note an earlier memo he had written titled “Thoughts on the Coming Battle”:
The Socialists have avowedly adopted the most extreme Left propaganda and posture in their Party's history. This central fact, and its detailed implications, should be the ever-present theme of our propaganda war . . .
Linguistics. The semantic battle is an important aspect of the overall battle. We need what newspapers call a “house style,” circulated to all concerned, to ensure that Socialist policies are always referred to by words with unfavorable emotive overtones, and our policies by words with favorable emotive overtones.
43
The minutes of a 1977 meeting of Thatcher's Strategy and Tactics Committee emphasized, again, the semantic linking of socialism, guilt, and sin:
SECRET
NOTES ON THEMES
Destruction of our opponents:
Guilty men.
Hypocrisy of individuals, damaging failure as Government. Label them with failure.
Link failure/decline of Britain inextricably with Socialism. . . .
“Doubled” theme—spending, unemployment, but particularly prices. Doubled Socialism/nationalization. Juxtapose doubled nationalization and doubled prices. . . .
Labour and the Trade Unions will turn us into an Eastern European state. What's moral about locking up your enemies? . . .
Free Enterprise.
Moral case for freedom
. Choice, dignity, responsibility, worth of the individual.
Let the individual control his own life. Right to property.
Open up debate on what sort of society we want in the late 20th century. The right approach to society/social policy . . .
The courage and the real concern to
do what is right
.
[
My emphasis
]
44
Shortly afterwards, Alan Howarth, a member of the inner sanctum of the Conservative Research Department, wrote a paper for Thatcher's benefit titled “Some Suggestions for Strategic Themes.” He hoped, he wrote to her, that it might serve as “raw material” for “the philosophical case that you have been contemplating making.”
45
The paper is much in the same vein, and I suspect that it did indeed provide raw material—or at least rhetorical inspiration—for Thatcher's case.
Labour's failure
. Fantastic economic mismanagement.
Prices doubled
in three years, production at level of five years ago, unemployment more than doubled, colossal debt. A
humiliated
and impoverished Britain. . . .
The Guilt of the Socialists
. They are guilty of fraud. Remember “Back to work with Labour” and look at the unemployment. Look at the social services, the dereliction of Labour controlled cities and the crime and violence. [
Underlined in original
]
It is the Socialists who are guilty, not the British people (or world economic factors).
Their Guilty Men. Their hypocrisy.
46
An interesting aside: In 1993, Howarth defected to the Labour Party. It seems he changed his mind.
This culminates in Thatcher's own voice, rallying her troops in 1976. The speech anticipates and embodies all of these themes:
I want to speak to you today about the rebirth of a nation: our nation—the British nation.
. . . Economically, Britain is on its knees. It is not unpatriotic to say this. It is no secret. It is known by people of all ages. By those old enough to remember the sacrifices of the war and who now ask what ever happened to the fruits of victory; by the young, born since the war, who have seen too much national failure; by those who leave this country in increasing numbers for other lands. For them, hope has withered and faith has gone sour. And for we who remain it is close to midnight.
. . . the world over, free enterprise has proved itself more efficient, and better able to produce a good standard of living than either socialism or communism. [But] . . . The Labour Party is now committed to a program which is frankly and unashamedly Marxist.
. . . let's not mince words. The dividing line between the Labour Party program and communism is becoming harder and harder to detect. Indeed, in many respects Labour's program is more extreme than those of many communist parties of Western Europe.
. . . Between the pair of them, Sir Harold [Wilson] and Mr. Callaghan and their wretched governments have impoverished and all but bankrupted Britain. Socialism has failed our nation. Away with it, before it does the final damage.
. . . We can overcome our doubts, we can rediscover our confidence; we can regain the respect of the rest of the
world. The policies which are needed are dictated by common sense.
. . . Of course we're not going to solve our problems just by cuts, just by restraint. Sometimes I think I have had enough of hearing of restraint. It was not restraint that brought us the achievements of Elizabethan England; it was not restraint that started the Industrial Revolution; it was not restraint that led Lord Nuffield to start building cars in a bicycle shop in Oxford. It wasn't restraint that inspired us to explore for oil in the North Sea and bring it ashore. It was incentive—positive, vital, driving, individual incentive. The incentive that was once the dynamo of this country but which today our youth are denied. Incentive that has been snuffed out by the socialist state.
. . . Common-sense policies must, and will, prevail if we fight hard enough.
. . . I call the Conservative Party now to a crusade. Not only the Conservative Party. I appeal to all those men and women of goodwill who do not want a Marxist future for themselves or their children or their children's children. This is not just a fight about national solvency. It is a fight about the very foundations of the social order. It is a crusade not merely to put a temporary brake on socialism, but to stop its onward march once and for all.
. . . As I look to our great history and then at our dismal present, I draw strength from the great and brave things this nation has achieved. I seem to see clearly, as a bright new day, the future that we can and must win back. As was said before another famous battle: “It is true that we are in great danger; the greater therefore should our courage be.”
47
The last line is from Shakespeare, whose achievements, as she points out, were not the product of restraint. The words are spoken by Henry V on the eve of the victorious Battle of Agincourt.
Shakespeare, the Crusades, great and brave things, the fruits of victory and common sense—all of this, she claimed, was her rightful inheritance. They were Britain's rightful inheritance. But the Marxists were scheming to cut her children out of the will.
They would not succeed.
It is all like this, in the archives.
Guilt, shame, decay, decline, immorality, wickedness, a once-great nation brought to its knees, double-doses of socialism.
These words are counterpoised against descriptions of Thatcher as a woman of old-fashioned virtue and common sense who will do what is
proud, patriotic, self-respecting, honorable, and right.
Do you find the language of these documents shocking? I confess that I do. I completely agree that socialism is corrupting. I hate communism, too—I loathe it. But to see these overwrought sentiments emerging from a people famed for their reserve, irony, and understatement leads me to suspect that Bernard Ingham was on to something when he remarked that “the British pride themselves on being a wonderfully even-tempered and decent people, but once they embrace a doctrine, they can become quite, quite extreme.”
4
Diva, Matron, Housewife, Shrew
Pierre, you're being obnoxious. Stop acting like a naughty schoolboy.
—THATCHER TO CANADIAN PRIME MINISTER
PIERRE TRUDEAU, 1981
It is all very well to hate communists, but self-righteousness and rage are not politically appealing qualities in and of themselves. Thatcher had charisma, too—feminine charisma—and this is what made her message effective.
If history is any guide, it is exceptionally hard to make femininity work to advantage in a political career. Several strategies are available to those who try. Hillary Clinton, for example, intimates that whereas she may have no obvious feminine qualities to speak of, a vote for her is a vote for feminism itself, a principled stand in favor of sexual equality. Some, like the French politician Ségolène Royal—or the woman she so resembles, Eva Perón—play the role of the mystical hysteric. Some exploit their status as wives or daughters of prominent politicians—Hillary Clinton and Eva Perón, again, or Indira Gandhi, Nehru's daughter. It helps considerably if
the husband or father has been martyred. Sonia Gandhi followed her martyred husband. Benazir Bhutto followed her martyred father—and followed him, sadly, all the way to martyrdom.
In her success in capitalizing upon her femininity, Margaret Thatcher had no equal. Yet she adopted none of these strategies. She had no use for feminism and no use for women, either—only one served in her cabinet, and only very briefly. By my count she inhabited, shiftingly and at will, at least seven distinctly female roles:
1. The Great Diva
2. The Mother of the Nation
3. The Coy Flirt
4. The Screeching Harridan
5. Boudicea, the Warrior Queen
6. The Matron
7. The Housewife
These roles deserve a close inspection. They were the tools she used to make her revolution happen.
I am visiting Charles Powell, Thatcher's foreign and defense advisor from 1983 to 1990, at his tastefully appointed Georgian mansion on Queen Anne's Gate, overlooking St. James's Park. Powell descends from one of the knights who carried out Henry II's orders to assassinate Thomas Becket. Like his ancestor, Powell is a knight. His full title is the Baron Powell of Bayswater of Canterbury in the County of Kent. He is a member of the House of Lords. Some people in Britain take these titles very seriously; some don't; some make an ostentatious point of pretending not to. I am not sure which category he falls under, so when I introduce myself, I hesitate.

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