The Publisher (87 page)

11.
HRL to LH, n.d., 1921, December, n.d., 1921, LT; HRL to parents, n.d., 1921, TIA.

12.
HRL to LH, December 4, 1921, LT.

13.
HRL Elson interview, 1965, TIA; HRL to LH, December 4, n.d., 1921, LT.

14.
HRL to ERL, January, n.d., 1922, HRL to LH, December 12, 1920, LT.

15.
HRL to Lila, n.d., 1922, LT; Noel Busch, “Interview with HRL,” June 20, 1939, Hadden to mother, n.d., 1922, Hadden Mss., TIA.

16.
HRL to Nettie Fowler McCormick, December 6, 1921, McCormick Collections, Series 2B, Box 177; Noel F. Busch,
Briton Haddon: A Biography of the Co-Founder of Time
(New York: Farrar Straus, 1949), pp. 64–65; James L. Baughman,
Henry R. Luce and the Rise of the American News Media
(Boston: Twayne, 1987), p. 24.

17.
“Plans and Specifications of the Newspaper Man,”
Literary Digest
, April 15, 1922, pp. 64–67; Elson,
Time Inc.
, pp. 81–83; Baughman,
Henry R. Luce
, pp. 24–28.

18.
Gay Talese,
The Kingdom and the Power
(New York: World Publishing Company, 1969), pp. 159–63; Richard Kluger,
The Paper: The Life and Death of the New York Herald Tribune
(New York: Knopf, 1986), pp. 164–65, 184–86;
Columbia Journalism Review
18 (November–December 1980): 73; Baughman,
Henry R. Luce
, p. 29.

19.
Schneirov,
The Dream of a New Social Order
, pp. 2–6.

20.
Ray Stannard Baker,
American Chronicle
(New York: Charles Scribner’s Sons, 1945), pp. 96–101; Frank Luther Mott,
A History of American Magazines, 1885–1905
(Cambridge, Mass.: Harvard University Press, 1957), pp. 453–505, 589–619; Schneirov,
The Dream of a New Social Order
, pp. 75–124.

21.
Literary Digest
, April 15, 1922, pp. 64–67, May 12, 1928, pp. 5–7, 9–11; Mott,
History of American Magazines, 1885–1905
, pp. 568–79; John Tebbel and Mary Ellen Zuckerman,
The Magazine in America, 1741–1990
(New York: Oxford University Press, 1991), pp. 160–61; David Reed,
The Popular Magazine in Britain and the United States, 1880–1960
(London: British Library, 1997), pp. 128–29; Theodore Peterson,
Magazines in the Twentieth Century
(Urbana: University of Illinois Press, 1964), pp. 154–56.

22.
Mott,
History of American Magazines, 1885–1905
, pp. 575–77.

23.
Peterson,
Magazines in the Twentieth Century
, p. 154.

24.
HRL to LH, n.d., 1922, LT; HRL Elson interview, 1965, TIA.

25.
HRL to LH, February, n.d., March 21, 1922, LT; Robert T. Elson,
The World of Time Inc.: The Intimate History of a Publishing Enterprise, 1941–1960
(New York: Atheneum, 1973), p. 57.

26.
Samuel Everitt to HRL, February 10, 1922, LT; Elson,
Time Inc.
, p. 61.

27.
HRL to LH, May, n.d., 1922,
Time
circular, 1922, LT.

28.
HRL to LH, May 31, June 2, 1922, LT; “Preliminary Circular,” July 24, 1922, Larsen Mss., TIA.

29.
HRL to LH, June 7, 15, 19, n.d., 1922, LT.

30.
HRL to LH, April 30, June 7, July 14, 20, 1922, LT; HRL to HWL, n.d., 1922, TIA; HRL Elson interview, 1965, TIA.

31.
HRL to LH, August 1, 12, 1922, LT.

32.
HRL to LH, July 20, August, n.d., November 8, 1922, LT; “Money Raising,” Luce interview, June 20, 1939, TIA; Elson,
Time Inc.
, pp. 9–14.

33.
Time
prospectus, 1922, “Specimen Issue,” February 17, 1923, TIA.

34.
HRL to LH, n.d., March 4, November 3, 8, 1922, LT; “Early Days,” Luce interview, June 20, 1939, TIA.

35.
HRL to LH, March 11, n.d., 1922, TIA; HRL Elson interview, 1965, TIA.

36.
Manfred Gottfried oral history, August 4–6, 1961, pp. 1–6, TIA; HRL Elison interview, 1964, TIA.

37.
Roy E. Larsen to Celia Sugarman, November 26, 1962, TIA; Larsen oral history, pp. 10–19, TIA; Elson,
Time Inc.
, p. 60; HRL to LH, February, n.d., 1923, LT.

38.
HRL to LH, January, n.d., 1923, January, n.d., 25, 29, 1923, LT; Gottfried diary, January 22, 1923, TIA.

39.
Time
prospectus, 1922, TIA.

40.
Ibid.;
Time
advertising circular, May 1922, LT; Larsen oral history, TIA.

41.
Gottfried diary, January 3, 5, 7, 1923, TIA; HRL to LH, n.d., 1922, LT; Notes on Luce-Larsen discussion, January 28, 1957, TIA.

42.
HRL to LH, November 8, 1922, LT.

43.
HRL to LH, December, n.d., 20, 1922, January, n.d., February, n.d., 1923, LT; Specimen issues, December 30, 1922, February 17, 1923, TIA.

44.
HRL to LH, December, n.d., 1922, January, n.d., 29, 1923, LT.

45.
HRL to LH, n.d., January 25, 1923, LT; Gottfried oral history, 1964, TIA.

46.
Gottfried oral history, 1964, TIA; HRL Elson interview, 1965, TIA.

47.
Gottfried oral history, 1961, TIA.

48.
Time
, March 3, 1923.

49.
HRL Elson interview, 1965, TIA; HRL to LH, March, n.d., 1923, LT.

1.
HRL to LH, n.d., 1923, LT.

2.
HRL to LH, July 15, 1923, March, n.d., 1923, LT;
New York Times
, March 2, 1923.

3.
HRL to LH, March, n.d., 1923, HRL to Nettie McCormick, July 1, 1923, HRL to parents, March, n.d., 1924, LT; Robert T. Elson,
Time Inc.: The Intimate History of a Publishing Enterprise, 1923–1941
(New York: Atheneum, 1968), pp. 70–71.

4.
Notes on Luce-Larsen-Paine discussion at Paine 25th anniversary luncheon, January 28, 1957, HRL Elson interview, 1965, TIA;
Time
Annual Report, 1924, TIA; HRL to LH, May 5, 24, 1923, LT; Elson,
Time Inc.
, pp. 70–71.

5.
HRL to LH, n.d., May 8, 1923, Yale, Commencement Week Program, 1923, HRL to LH, June 21, 1923, HWL to H. L. Banghart, September 14, 1923, LT.

6.
HRL to LH, March, n.d., 1923, October 7, 1923, LT; Time Inc. President’s Report, December 31, 1923, TIA.

7.
HRL Elson interview, 1966, TIA.

8.
HRL to Harry Davison, April 15, 1925, “Description of Capital Structure of Time Inc.,” April 10, 1925, HRL Elson interview, 1965, Roy Larsen letter to
Saturday Review
subscribers, December 2, 1924, TIA; Elson,
Time Inc.
, pp. 77–79.

9.
HRL to LH, July 4, 18, 1923, LT.

10.
James L. Baughman,
Henry R. Luce and the Rise of the American News Media
(Boston: Twayne, 1987), p. 38; HRL to Nettie McCormick, n.d., McCormick papers, Series 2B, Box 182.

11.
Baughman,
Henry R. Luce
, p. 38; HRL to Nettie McCormick, n.d., McCormick papers, Series 2B, Box 182.

12.
HRL to LH, July 2, 1923, HRL to Lila, n.d., 1923, LT.

13.
HRL to LH, n.d., February, n.d., 1923, July 18, 1923, LT.

14.
HRL to LH, January 27, n.d., 1923, March, multiple n.d., March 18, 1923, LT.

15.
Lila Luce Tyng interview; HRL to LH, March, n.d., 1923, LT.

16.
HRL to LH, March, n.d., June, n.d., 1923, October 10, 1923, LT.

17.
HRL to LH, June, n.d., 1923, July, n.d., 1923, HRL to Nettie McCormick, July 1, 1923, HRL to LH, July 5, 12, 1923, LT.

18.
HRL to LH, October 12, 1923, LT.

19.
HRL to LH, October 12, 18, 1923, LT.

20.
HRL to LH, July 29, October 15, 19, December, multiple n.d., 1923, LT; W. A. Swanberg,
Luce and His Empire
(New York: Charles Scribner’s Sons, 1972), p. 59.

21.
HRL to ERL, December 2, 1923, with undated notations by ERL, TIA; HRL to LH, December 18, 1923, LT.

22.
LH to HRL, n.d., 1926, LT.

23.
“The Move to Cleveland,” internal memo, n.d, TIA.

24.
HRL to LH, May 8, n.d., 1923, LT.

25.
“Mr. Luce at lunch with Bob Elson,” memo, April 29, 1965, TIA: HRL Elson interview, 1965, “Summary of Assets and Liabilities,” December 31, 1925, TIA.

26.
HRL Elson interview 1965, “The Move to Cleveland,” internal memo, n.d., TIA.

27.
HRL to LH, n.d., 1925, n.d., 1926, LT; HRL to parents, n.d., 1924, Beth to HRL, n.d., 1925, HRL Elson interview, 1965, TIA;
Cleveland Times
, July 29, 1925, August 28, 1925;
Cleveland Plain Dealer
, August 28, 1925; Samuel Mather to Guy Emerson, n.d., 1925, TIA.

28.
Interview with Lila Luce Tyng; “The Move to Cleveland,” memo, n.d., TIA; Larsen memoir, August 1956, TIA.

29.
“Time
Likes Cleveland,”
Clevelander
, June 1926, clipping in TIA.

30.
Cleveland Plain Dealer
, n.d., 1926,
Cleveland Press
, n.d., 1926, clippings in TIA; “Time Quiz: Questions and Answers,” Dayton, Ohio, April 20, 1926, LT;
New York World
, March 18, 1927; HRL Elson interview, 1965, TIA.

31.
Time Inc. Treasurer’s Report, January 2, 1926, “General Report to the Board of Directors of Time Inc.,” April 1, 1926, Time Inc., President’s Report, January 1, 1927, BH to Larsen, March, n.d., 1927, Larsen Mss.; Larsen, “First Estimate 1927 Budget,” “The Move to Cleveland,” memo, n.d., HRL Elson interview, 1965, TIA; Elson,
Time Inc.
, p. 97.

32.
HRL to LH, BH to Harry Davison, July 11, 1957, Larsen memoir, 1956, TIA; HRL Elson interview, 1965, TIA.

33.
“Treasurer’s Report,” January 31, 1928, “Facts for Directors,” April 8, 1929, TIA.

34.
President’s Report, February 24, 1927, TIA.

35.
Noel F. Busch,
Briton Hadden: A Biography of the Co-Founder of Time
(New York: Farrar Straus, 1949), pp. 134–38, 180–81; HRL Elson interview, 1966, TIA; “Copyright Protection,” editorial in
The Chicago Tribune
, n.d., 1929, TIA.

36.
Staff rosters, 1923, 1924, 1927, 1929, TIA; T. S. Matthews,
Name and Address: An Autobiography
(New York: Simon & Schuster, 1960), p. 221.

37.
Subscription circular, n.d., 1926, TIA.

38.
Time
, August 3, 1925, August 25, 1930, March 2, 1931; John S. Martin, “Briton Hadden as Editor and Co-Founder of Time,” speech, New Haven, April 27, 1932, TIA.

39.
Time
, August 10, 1925, October 6, 1924, August 25, 1930; BH memo, n.d., TIA; Robert Withington, “Some New ‘Portmanteau’ Words,”
Philological Quarterly
9 (April 1930): 158–64; BH memo, n.d., TIA; Busch,
Briton Hadden
, p. 114.

40.
Time
, July 23, May 17, 28, 1923, October 27, 1930, April 6, 1931; Busch,
Briton Hadden
, p. 144.

41.
Matthews,
Name and Address
, pp. 217–18, 221; Busch,
Briton Hadden
, p. 133.

42.
Joseph J. Firebaugh, “The Vocabulary of Time Magazine,”
American Speech
, October 1940, pp. 232–42; Busch,
Briton Hadden
, pp. 110–13; “The Index of Time,” November 1932, Hotchkiss School Archives; “The Log Takes a Lot of Time,” U.S. Naval Academy, March 23, 1928, “Columns,” University of Washington, February 1931, R. T. Johnson to HRL, May 5, 1934; “Time: But Not the Weekly Newsmagazine,” White Company, May 1934,
Rochester Times-Union
, March 27, 1929,
Edmonton Journal
, n.d., TIA; ERL to HRL, September 10, 1926, LT.

43.
HRL Elson interview, 1965, TIA; HRL speech in Rochester, NY, n.d., 1928, LT; Democratic National Committee receipt, October 29, 1928, LT;
Time
advertisement in
Christian Century
, November 13, 1924, TIA.

44.
Time
, February 4, 1929.

45.
Time
, March 3, 1923.

46.
Dwight Macdonald, “‘Time’ and Henry Luce,”
Nation
, May 1, 1937, p. 502;
Covering History: TIME Magazine Covers, 1923–1997
(New York: Time Inc., 1998); Frederick S. Voss,
Faces of Time: 75 Years of Time Magazine Cover Portraits
(New York: Little, Brown, 1998), pp. 12–16 and passim.

47.
Time
, September 14, 1925, March 2, 10, 1923, May 23, 1927.

48.
Time
, March 24, April 21, August 6, 1923, January 14, 1924, August 10, 1925, October 12, 1931; Richard Washburn Child, “Making of Mussolini,”
Saturday Evening Post
, June 28, 1924; Child, “What Does Mussolini Mean,”
Saturday Evening Post
, July 26, 1924; Child, “Mussolini Now,”
Saturday Evening Post
, March 24, 1928; David Nasaw,
The Chief: The Life of William Randolph Hearst
(New York: Houghton Mifflin, 2000), pp. 323, 355–56, 380, 470–74; John Patrick Diggins,
Mussolini and Fascism: The View from America
(Princeton, N.J.: Princeton University Press, 1972), pp. 26–28, 42–57.

49.
Time
, December 10, 1923, June 9, 1930; Swanberg,
Luce and His Empire
, pp. 76–78.

50.
Goldsborough to HRL, n.d., 1929, TIA.

51.
Time
, March 9, 1936; HRL Elson interviews, 1957, 1965, TIA; Swanberg,
Luce and His Empire
, pp. 129–30.

52.
Busch,
Briton Hadden
, pp. 192–93; HRL Elson interview, 1966, TIA;
Time
, March 3, 1927.

53.
Time
, March 5, April 28, 1923, March 10, 1924, June 1, 1925, May 24, 1926, June 30, 1930.

54.
HRL Elson interview, 1965, TIA.

55.
Advertising flier, 1925, TIA.

56.
Joan Shelly Rubin, “‘Information, Please!’ Culture and Expertise in the Interwar Period,”
American Quarterly
35 (1983): 499–517.