One GOOD turn deserves another
Cf. early 14th-cent. Fr.
lune bonté requiert lautre
, one good deed deserves another.
c
1400
in
Bulletin of John Rylands Library
(1930) XIV. 92
O [one] good turne asket another.
1620
Contemplations
V. XIV. 28
One good turne requires another … Justly should they haue been set at the vpper end of the table.
1638
Amyntas
V. vi.
One good turne deserves another.
1824
St. Ronan's Well
II. iv.
But one good turn deserves another—in that case, you must .. dine with me.
1929
True Heart
II. 151
You've given me the best laugh I've had for months, and one good turn deserves another.
1979
Wilt Alternative
xiv.
Noblesse oblige? You know, one good turn deserves another and whatnot.
reciprocity
GOOD wine needs no bush
A bunch of ivy was formerly the sign of a vintner's shop.
a
1430
Pilgrimage of Man
(EETS) I. 20415
And at tavernys (withoute wene [doubt]) Thys tooknys [signs] nor thys bowys grene .. The wyn they mende nat.
1545
tr.
Erasmus' Adages
(ed. 2) 42
V
Wyne that is saleable and good nedeth no bushe or garland of yuye [ivy] to be hanged before. The english prouerbe is thus Good wyne neadeth no signe.
1599
As You like It
(Epilogue) 3
If it be true that good wine needs no bush, 'tis true that a good play needs no epilogue.
1711
Spectator
13 Nov.,
I was never better pleased than with a plain man's compliment, who upon his friend's telling him that he would like the
Spectator
much better if he understood the motto, replied, that good wine needs no bush.
1845
Handbook for Travellers in Spain
I. ix.
Good wine needs neither bush, herald, nor crier.
1983
Monday Theory
vi.
‘Doesn't advertise much, does she, Chief?’ said Reed. ‘Relies on the principle that good wine needs no bush, perhaps,’ replied Masters.
public relations
;
reputation