Branson: Behind the Mask (41 page)

moves to Switzerland,
1

‘no grand vision’,
1

as offshore,
1

plans to sell companies,
1

publicity of
Rebel
Billionaire,
1
,
2

‘quality alliance’ of airlines,
1

RB’s turnover,
1

rebranding Northern Rock,
1

rivalry between companies,
1

space flight promotes brand,
1
,
2
,
3
,
4
,
5

unifying through internet marketing,
1
,
2

Virgin companies pay for brand usage,
1

Virgin Mobile’s owes debt to,
1

Virgin Trains damages brand,
1
,
2
,
3

withdraws from direct management,
1

Virgin Health Bank,
1
,
2

Virgin Holdings,
1

Virgin Interactive Publishing,
1
,
2

Virgin Media

Bolt advert,
1
,
2
,
3

BSkyB programme cut,
1

challenge of beating Murdoch,
1
,
2

cost of Sky’s Premier League,
1

failed bid for ITV,
1
,
2
,
3

as lucky break,
1

Malone buys,
1

misleading broadband adverts,
1

Nasdaq flotation,
1

NTL merger,
1

RB on,
1

reacts to BSkyB adverts,
1

subscriber numbers,
1
,
2
,
3

unsuccessful US launch,
1

Virgin Megastores,
1
,
2
,
3

Virgin Mobile

Alexander approaches RB,
1

division of shares,
1

flotation,
1
,
2

loss of customers,
1

networks abroad,
1
,
2
,
3
,
4
,
5

RB’s ‘nude’ crane stunt,
1

and RB’s $3 billion eco–pledge,
1

restores Virgin’s finances,
1
,
2
,
3
,
4

topless launch,
1

victory over T-Mobile,
1

Virgin Mobile Australia,
1
,
2
,
3

Virgin Mobile USA,
1
,
2
,
3
,
4

Virgin Money Australia,
1
,
2

Virgin Money South Africa,
1

Virgin Money UK

Cancer Cover and Virgin Care,
1

current-account charges,
1

ending banks’ ‘rip-offs’,
1
,
2

Gadhia as chief adviser,
1

gains while AMP loses,
1

Lloyds branches bid,
1
,
2

and merger of all Virgin companies,
1
,
2

no banking experience,
1
,
2
,
3

Northern Rock bid,
1
,
2
,
3
,
4
,
5
,
6

poor return compared with competitors,
1

raising initial capital,
1

RB’s lieutenants dismiss,
1

RB’s TV adverts,
1
,
2

RBS branches bid,
1
,
2
,
3

starts as Virgin Direct,
1

state subsidies,
1

see
also
Virgin One

Virgin Money US,
1
,
2
,
3

Virgin
Money
(yacht),
1

Virgin Music

RB resells shares,
1

RB’s lack of ethics,
1
,
2
,
3
,
4

sale to EMI,
1
,
2
,
3

Virgin Net,
1

Virgin Nigeria,
1
,
2

Virgin Oceanic,
1
,
2
,
3

Virgin Oil,
1

Virgin One,
1
,
2
,
3

Virgin Produced,
1

Virgin Racing

abandons F1,
1

Ecclestone dismisses,
1

exiled on paddock,
1

formal unveiling,
1

gains grid place,
1

lacks sponsors and money,
1
,
2

Marussia deal,
1

Monaco fiasco (2010),
1

risk to Virgin brand,
1

wind-tunnel short-cut,
1
,
2
,
3

Virgin Radio,
1

Virgin Records,
1
,
2
,
3
,
4
,
5
,
6

Virgin
Review
of
the
Environment,
1

Virgin Trains

Brown-RB trip,
1

contract with Railtrack,
1
,
2
,
3
,
4

damages Virgin brand,
1
,
2
,
3

ditches ‘moving block’ signalling,
1

Eurostar fiasco,
1

franchise suspended,
1

gains and loses Cross Country franchise,
1
,
2
,
3
,
4
,
5
,
6

halo effect,
1

Lowdon’s wireless internet,
1

online petition on West Coast line,
1

paid West Coast line compensation,
1
,
2

PDFH calculation,
1

Pendolino trains,
1
,
2
,
3
,
4

price of tickets,
1
,
2

profits go offshore,
1
,
2
,
3
,
4

promoted as eco–venture,
1
,
2

PUG1 and PUG2 contracts,
1
,
2
,
3
,
4

RB lectures politicians,
1
,
2
,
3
,
4
,
5

RB owns half,
1

RB wants state funding,
1

RB’s plans for lines abroad,
1

reputation for poor service,
1
,
2
,
3
,
4
,
5

Stagecoach as partner,
1
,
2
,
3
,
4
,
5

state subsidies,
1
,
2
,
3
,
4
,
5
,
6
,
7

Subordinated Loan Facility (SLF) quibble,
1
,
2
,
3
,
4
,
5

unpleasant handover to Arriva,
1
,
2

use of ethanol mix,
1

and Virgin Atlantic’s losses,
1

West Coast franchise (1997),
1

West Coast franchise (2012),
1

West Coast franchise dispute (2013),
1

see
also
Railtrack; West Coast line

Virgin Unite,
1
,
2
,
3
,
4

Virgin Vie,
1
,
2

Virgin Vine,
1

Virgin Wines,
1
,
2

Virtuoso (travel network),
1

Vodafone,
1
,
2
,
3

Volcker, Paul,
1

V2,
1
,
2
,
3

Wales, Jimmy,
1

Walsh, Willie

BMI purchase,
1
,
2

frustration with RB,
1

predicts Virgin Atlantic’s disappearance,
1

on RB,
1

reacts to Fuel Price Surcharge conspiracy,
1
,
2
,
3

Weiss, Shai,
1
,
2
,
3

Welsh, Chris,
1
,
2

West Coast line

British Rail develops trains,
1

compensation paid to Virgin,
1
,
2

cost of replacing,
1
,
2

franchise to Virgin (1997),
1

franchise to Virgin (2012),
1

franchise renewal dispute (2013),
1

management merged with Cross Country,
1

post-Hatfield speed limit,
1

Westpac,
1
,
2

Whitehorn, Will

on aircraft types,
1

BA peace-making lunch,
1
,
2

confidence in Virgin Galactic,
1

Corbett on,
1

departs as chief executive,
1

on galactic game–changer,
1

at Gormley meeting,
1

on ‘green’ rocket fuel,
1

Homans’s Spaceport deal,
1
,
2

monitors Rutan,
1

oil-price-spike ignorance,
1

on peak oil,
1

as rocket supremo,
1

on sex in space,
1

Virgin companies prediction,
1

on Virgin Galactic as ‘green’,
1

WhiteKnightOne,
1
,
2
,
3

WhiteKnightTwo,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8

Whitesides, George,
1
,
2
,
3
,
4
,
5

Whittinghill, George,
1

Wilhelm, Jerry,
1

Williams, Simon,
1

Winfrey, Oprah,
1

Winslet, Kate,
1

Winsor, Tom,
1
,
2
,
3
,
4

Wirth, Nick,
1
,
2
,
3
,
4
,
5

Witt, Stu,
1
,
2
,
3
,
4

Wojtowicz, Bob,
1

World Climate Summit (2010),
1

Wormold, Carl,
1
,
2