Branson: Behind the Mask (40 page)

Salway, Catherine,
1
,
2

Santander,
1
,
2
,
3

Sarah, Duchess of York,
1

SAS Group,
1

Scaled Composites

aggressive schedule at Mojave,
1

as aircraft company,
1

experts guide Chase,
1

ignores nitrous oxide warning,
1

new motor,
1
,
2

Northrop Grumman stake in,
1

OSHA fine,
1

reduces nitrous oxide temperature,
1

relationship with Virgin,
1

safety procedures and violations,
1
,
2
,
3

smokescreen over investigation,
1
,
2
,
3

Virgin Galactic spacecraft order,
1

Schiphol airport,
1

School House (Virgin’s London HQ),
1
,
2
,
3
,
4

Schwarzenegger, Arnold

at
Enterprise
unveiling,
1
,
2
,
3

ethanol diktat,
1

at Global Sustainability Forum,
1

offer to Virgin America,
1

and RB’s US ambitions,
1
,
2

re-election campaign,
1

rejects Virgin Galactic pitch,
1

at San Francisco terminal opening,
1
,
2

Screw
Business
as
Usual
(RB)

on Amazon destruction,
1

as an apology,
1

on appeal of banking,
1

on doing good,
1
,
2
,
3
,
4

ethics and good finance,
1
,
2

praise for small businesses,
1

on pure profiteering,
1

RB promotes,
1

Scripps Institution of Oceanography,
1

Setanta Sports,
1

Seven Squared,
1

Sex Pistols, the,
1
,
2
,
3

Sgobba, Tommaso,
1

Shah, Jigar,
1
,
2
,
3

Shane, Doug,
1
,
2

Shively, Jamen,
1

Shultz, George,
1

Siebold, Peter,
1

Sierra Nevada Corporation,
1
,
2

Singapore Airlines,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8

Singer, Nicholas,
1

Sky,
1
,
2
,
3
,
4
;

see
also
BSkyB

SkyTeam,
1

Smith, Will,
1

Smithsonian Museum,
1

Snowden, Guy,
1
,
2

Solazyme,
1

Solena Group,
1

Solyndra,
1
,
2

Soros, George,
1
,
2

Souter, Brian,
1
,
2

Southern, Julie,
1

Southwest Airlines,
1

Soyuz rocket,
1

Spaceport Abu Dhabi,
1
,
2

Spaceport America

construction completed,
1

Foster’s Space Operations Center,
1

hangar,
1

Homans’s confidence,
1

Murphy’s Aabar pitch,
1

RB names,
1

Richardson and Homans’s vision,
1

runway dedicated to Richardson,
1

state funding halved,
1

25-year lease to Virgin,
1

The Spaceship Company,
1
,
2

SpaceShipOne,
1
,
2
,
3
,
4
,
5

SpaceShipTwo
see
Virgin Galactic;

see
also
Enterprise,
VSS

SpaceX,
1
,
2
,
3

Sprint,
1

Stagecoach,
1
,
2
,
3
,
4
,
5

Stanhope Investments,
1

Star Alliance,
1

StartUp Britain,
1

Steer, Jim,
1

Stern, Nicholas,
1

Stern Report,
1
,
2

Strachan, Peter,
1
,
2
,
3

Strategic Rail Authority (SRA),
1
,
2

Student
(magazine),
1
,
2

Sunday
Times
‘Fast Track’

competition,
1

SunEdison,
1

Superman
(film),
1

Susan G. Komen for the Cure Foundation,
1

Tabcorp,
1

Tai, Alex

encourages RB over Brawn,
1

gains grid place,
1

Homans offers airport,
1

leads Virgin Racing Team,
1
,
2
,
3
,
4
,
5

Tamminen, Terry,
1
,
2

Tantum, John,
1

Tat Teleservices,
1

Telewest,
1

Tennant, David,
1

Thomas, Crispin,
1

Thurman, Uma,
1

Tickell, Crispin,
1
,
2
,
3
,
4

T-Mobile,
1
,
2
,
3
,
4

Toll Corporation,
1

Tomkins, Claire,
1
,
2

Toscafund,
1

Transport Workers Union of America (TWU),
1
,
2

Triton Submarines,
1

Trivon,
1

Trumbull, George,
1

Trump, Donald

The
Apprentice,
1
,
2
,
3

business triumphs as genuine,
1

RB aims to crush,
1

on
Rebel
Billionaire,
1
,
2

Trump:
How
to
Get
Rich
(Trump),
1

Tubular
Bells
(Oldfield),
1
,
2

Turner, Ted,
1
,
2
,
3

UBS,
1

Ulusaba (RB’s SA game reserve),
1

Unite,
1

United Airlines,
1

United Nations Climate Change Conference (2009),
1
,
2

United Nations Office on Drugs and Crime World Drug Report,
1

US Department of Justice airline cargo cartel,
1
,
2
,
3

Passenger Fuel Surcharge conspiracy,
1
,
2
,
3
,
4
,
5
,
6

US Department of Transportation,
1
,
2
,
3

US military,
1

Vámos, Roberto,
1

Varnom, John,
1

Vaz, Keith,
1

Verizon,
1

Vicious, Sid,
1

Victory Corp.,
1

Villiers, Theresa,
1
,
2
,
3
,
4
,
5

Virgin Active,
1
,
2
,
3

Virgin America

Canadian failure,
1

comfort,
1

financing,
1

launch plans,
1

losses,
1
,
2
,
3

need for Schwarzenegger’s support,
1

part sale to US investors,
1

RB against TWU membership,
1
,
2

rivals’ complaints,
1
,
2
,
3

San Francisco terminal opening,
1

Schwarzenegger’s offer,
1

Virgin Atlantic

alliance with Delta,
1

bids for Concorde,
1

BMI merger talks,
1
,
2

butanol as fuel,
1
,
2

Canadian routes,
1
,
2

cargo cartel,
1

Cathay Pacific fare–fixing allegations,
1

celebrity photo scandal,
1

coconut/palm–oil stunt,
1

cost of 9/11 attacks,
1

‘cuisine’,
1

Delta and Etihad code–shares,
1

employees’ strike threat,
1
,
2

and environmentalism,
1
,
2
,
3
,
4

false and true origins of,
1

fee for checked–in bags,
1

Fields relinquishes rights,
1

and financial crisis,
1
,
2

gains from BA chaos,
1

Gatwick ‘fantasy’,
1

Gulf flights,
1

humiliating BA,
1
,
2

Indian routes,
1

lack of advertising,
1

lacks influence on aircraft types,
1

Lagos feeder,
1

launch,
1
,
2

loses Heathrow protection,
1
,
2

losses,
1
,
2
,
3
,
4
,
5
,
6
,
7

manicures,
1

as minor player,
1
,
2

orders fuel-efficient aircraft,
1

parties on board,
1
,
2

Passenger Fuel Surcharge conspiracy,
1
,
2
,
3
,
4
,
5
,
6

postpones A
1
delivery,
2

publicity on
Rebel
Billionaire,
1
,

RB sells half of,
1
,
2

RB stops flying with,
1
,
2

RB’s party reminiscences,
1

Russian plans,
1

sale of Virgin Express,
1

Singapore Airlines as partner,
1
,
2
,
3
,
4
,
5
,
6

staff dismissals,
1
,
2
,
3

and trade unions,
1

weak management,
1

won’t buy Virgin Wines,
1

Virgin Australia,
1

Virgin Blue

Air New Zealand code–share,
1

competes with Singapore Airlines,
1

computer glitch,
1

falls in share price,
1
,
2
,
3
,
4
,
5

RB buys Corrigan’s stake,
1

RB sells share at profit,
1
,
2

RB’s initial indifference,
1

staff fired,
1

sustains Virgin America,
1

Virgin Brides,
1

Virgin Café (small Australian bar),
1

Virgin Care

buys Assura Medical,
1

clinics plan ditched,
1

community not surgical focus,
1

‘Customer Service in the NHS’ report,
1

and drug decriminalisation,
1

GPs’ conflict of interest,
1

incompetent staff,
1

losses,
1

RB as face of,
1
,
2
,
3
,
4

state subsidies,
1

targets young male professionals,
1

three-month national tour,
1

wins NHS contracts,
1

Virgin Cars,
1

Virgin Cola

launch seduces Gadhia,
1

RB exaggerates sales,
1

RB’s tank stunt,
1

Virgin Comics, 162

Virgin Connect,
1

Virgin Cosmetics,
1
,
2

Virgin Digital,
1

Virgin Digital Publishing,
1
,
2
,
3

Virgin Direct
see
Virgin Money

Virgin Earth Challenge,
1
,
2
,
3
,
4

Virgin Express,
1
,
2
,
3

Virgin Fuels,
1
,
2
,
3

Virgin Galactic

Aabar stake,
1
,
2
,
3

Abu Dhabi spaceport,
1
,
2

celebrity bookings,
1
,
2
,
3
,
4
,
5
,
6

customer complaint,
1

customer numbers,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8

customer numbers in first decade,
1

deal on SpaceShipOne,
1

denial of nitrous oxide dangers,
1
,
2

Dubai pitch,
1

duration and speed of space trip,
1
,
2
,
3
,
4
,
5
,
6
,
7

Enterprise
unveiling,
1
,
2

Enterprise
’s
flights,
1
,
2
,
3

funded by Virgin airlines,
1

as ‘green’,
1
,
2
,
3

hybrid motor,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8
,
9
,
10
,
11
,
12

as last throw of the dice,
1

launching satellites,
1
,
2

liquid-fuel motor,
1
,
2

livery on RB’s jet,
1

name registered,
1

NBC agreement,
1

orders multiple spacecraft,
1

planetarium party,
1

promotion of Virgin brand,
1
,
2
,
3
,
4
,
5

RB announces victory in space race,
1
,
2

RB cold-shouldered in California,
1

RB as Father Christmas,
1
,
2

RB’s lack of technical knowledge,
1
,
2

RB’s speech on future,
1

Rutan’s safety concerns,
1

safety violations,
1
,
2

San Francisco photograph,
1

Scaled relationship,
1

scaling up spacecraft,
1
,
2
,
3

sex in space,
1
,
2

Sgobba’s critique,
1

Smithsonian exhibit,
1

space hotels,
1
,
2
,
3
,
4
,
5

SpaceShipTwo accident,
1

test accidents,
1
,
2

timetable for first flight,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8
,
9
,
10
,
11
,
12
,
13
,
14
,
15
,
16
,
17
,
18
,
19
,
20
,
21

trifling income,
1
,
2

‘twice-daily’ flights,
1

wins Ansari X Prize,
1

as ‘world’s most expensive glider’,
1

see
also
Mojave rocket accident; Scaled Composites; Spaceport America; WhiteKnight craft

Virgin Green Fund,
1
,
2
,
3
,
4
,
5

Virgin Group/Virgin Group Holdings AMP swaps risk for brand,
1

attempt to break into US market,
1
,
2
,
3
,
4
,
5

Bayliss as chief executive,
1

brand enhanced by RB’s environmentalism,
1

brand loses youthful allure,
1

brand maintained by RB’s self–mythology,
1

brand as RB’s cash card,
1

as brand without legacy,
1

brand’s role in Northern Rock bid,
1

companies fail to advertise in
The Project,
1
,
2
,
3

companies fail to sponsor F1 team,
1

and financial crisis,
1
,
2
,
3
,
4
,
5

Forbes
rating,
1

loss-making companies,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8
,
9