Bourbon Empire (38 page)

old-fashioned,
143

Old Fire Copper (O.F.C.),
153
–54

Old Fitzgerald,
185
,
204
,
207

Old Forester,
130
–34,
141
,
197
,
240
,
250
,
260

as first bottled bourbon,
132
–33

naming of,
130
–32

Old Grand-Dad,
36
,
157
,
185
,
208
,
220
,
240

“old Monongahela,”
90
,
91

“old Ohio,”
90

Old Sport,
139

Old Taylor,
151
–52,
208
,
220
,
240

Old Taylor Distillery,
151
–52,
154
–55

Old Tub,
201

Opechancanough,
18
,
21
–23

“Orleans whiskey,”
90

Our Man in Havana
(Greene),
230

Owens, Amos,
102
–3,
104

Owens, Michael Joseph,
132
–33

oxidation,
60

paleface,
56

Pappy Van Winkle,
141
,
258
–60,
262

Parker, Robert, Jr.,
79

Paul Jones Distillery,
147

Peay, Amir,
142
,
143

Pennsylvania style of rye,
35

Peoria, Illinois,
123
–24

Pepper, Elijah,
53
–54,
86
,
141
,
142

Pepper, James,
141
–44,
153

Pepper, Oscar,
86
,
90
,
91
,
141
,
142
,
152
,
153

Pepper, Sarah,
86

phenolic compounds,
76
–77

Physiology of Taste, The
(Brillat-Savarin),
69

Picasso, Pablo,
63

Pickerell, David,
34
,
267

Pikesville Rye,
35
,
204

Pilgrims,
16
,
17

Pliny the Elder,
58

Pogue Distilling,
187

Politicos, The
(Josephson),
115

Porter, Seton,
199
,
211
,
212

pot stills,
116
,
117
,
118

Powhatan Uprising,
13
,
21
–23

premium bourbons,
245
–51,
258
–63

categories of,
260
,
261

Celebration Sour Mash,
261
–62

Maker’s Mark, creation and marketing of,
245
–50,
251
,
260
,
262

Pappy Van Winkle,
141
,
258
–60,
262

sales of, between 2000 and 2013,
260

Progress and Poverty
(George),
158
,
159

Prohibition,
167
–94

anti-German sentiment and,
176

bootleggers and,
177
–81

drugstores and,
186
,
187
–88

industrialist’s arguments for,
175
–76

industry efforts to battle,
170
–72

medicinal whiskey loophole,
184
–85

modern whiskey marketing and,
167
–68

Prohibitionists arguments for,
172
–76

quality of liquor during,
168
–70

Remus and,
183
–94

repeal,
193

social arguments for,
174
–75

Volstead Act and,
177
,
184
–85

proof

drops in proof

in 1950s and 1970s,
240
,
243
–44

by Maker’s Mark,
256

measuring,
113

Publicker Commercial Alcohol,
208
–9,
268

Pure Food and Drug Act,
9
,
160
–65,
171

purity,
163

Quaker Oats,
134

Quinoa Whiskey,
267

Randolph, Edmund,
44

rating systems,
78
–80

Raw Rye,
285

Reagan, Ronald,
179

Reasons Against the Renewal of the Sugar Act as It Will Be Prejudicial to the Trade Not Only of the Northern Colonies But to Those of Great Britain Also
(pamphlet),
28

Rebel Yell,
108
–9,
207

rectifiers,
112

Red Stag,
277

Remus, George,
183
–94

Repeal,
193

Riklis, Meshulam,
235
–36

Risen, Clay,
80
n

Rittenhouse Rye,
204

Robb Report,
261

Rockefeller, John D.,
122

Rock Hill Farms,
139

Rockwell, Norman,
147

Rommel, Erwin,
130

Roosevelt, Franklin Delano,
198
,
211
,
239

Roosevelt, Theodore,
159
–60,
164
,
165

Rorabaugh, W. J.,
70

Rosenstiel, Lewis,
5
,
8
,
10
–11,
186
,
193
,
211

Bacardi import and distribution rights purchased by,
218

background of,
213

distinctive product of U.S. designation for bourbon and,
3
–4,
12
,
234

donation to Hoover Foundation,
242
–43

fired from Schenley,
235
–36

global expansion by,
4
,
229
,
232

industrial alcohol production, during World War II and,
215

Korean War gamble and subsequent luxurification strategy of,
225
–29

marketing campaigns of, and reeducating palates of drinkers,
6
–7,
228
–29

Rough Riders,
160

rum,
24
,
27
–30,
129
,
218

British duties and taxes on,
28

in pre-Revolution colonies,
24
,
27
–28

shortages of, in Revolutionary War,
29
,
30

Rush, Benjamin,
85

Russell, Howard Hyde,
173
–74

Russell, Jimmy,
129

rye,
5
,
15
,
35
–36,
55

rye whiskey,
35
,
36
,
197

Sabin, Pauline,
193

Saint Valentine’s Day Massacre,
193

salespeople, and evolution of bourbon,
62
–67

Samuels, Bill, Jr.,
245
–47,
248
–50,
256
–57,
258
,
263
,
272
,
273
–74,
288

Samuels, Bill, Sr.,
247
–49,
251
,
252

Samuels, Leslie,
200
,
247

Samuels, Rob,
256

Samuels family,
101
,
247

Sanders, Harland,
245

Saratoga, battle of,
30

Schenley Distillers Corporation,
3
,
8
,
185
,
186
,
199
,
208
,
215
,
219
–20,
221
,
225
–29,
235
–36,
240

Schenley Reserve,
229

Schwartz, Larry,
252

Scientific Temperance Federation,
174

scoring,
78
–79

scotch,
129
,
165
n,
230
–33

Scotch-Irish immigrants,
31
–32

scotch whiskey,
31
,
117
,
118

Scott, Walter,
232

Seagram,
137
,
198
–99,
220
,
221
,
226
,
257

Seagram 7 Crown,
243
–44

Sears, Roebuck & Co.,
177

Seay, Lloyd,
178

Seven Storey Mountain, The
(Merton),
196

Shanken, Marvin,
25
–26

Shapira family,
138
,
202
,
204

Shattock, Matt,
278

Shawnee Indians,
52
,
54
–55

Shenk, Johann,
203

Sherley, Joseph,
162

Sherman, William Tecumseh,
100
,
130

Sherman Antitrust Act,
126

Sickles, Daniel,
97
–98

Simon, Norton,
224

Sinatra, Frank,
108

Sinclair, Upton,
158

single-barrel brands,
250

Slow Food movement,
266

small-barrel aged whiskey,
60
,
61
,
270
–71

small-batch brands,
250

Smirnoff,
239

Smith, Adam,
5

Smith, Jesse,
188
–89

Smuggler’s Notch,
167

Smyth, John,
19

Social Darwinism,
122

Social History of Bourbon, The
(Carson),
132

sourcing,
47
–48

sour mash process,
89

Spanish-American War,
148
,
160

Speakeasy Bourbon,
167

Spencer, Herbert,
122

Spirits,
205

Squibb Company,
187

Stagg, George T.,
153
–54,
156
,
157
–58

Stalin, Joseph,
239

Stamp Act,
28

Standard Oil Company,
122
,
126

Steinbeck, John,
32
,
287

Stewart, Isaac,
101

Stitzel-Weller,
206
–8,
219
–20,
222
,
224
,
259

straight whiskey,
165
,
210
,
220

Stranahan’s,
252

Stravinsky, Igor,
63

Sugar Act,
28

Suntory,
251
,
256
,
257
–58

Susquemac Distillery Company,
186

sweet mash process,
19
,
89

Taft, William Howard,
164
–65

tails,
20

Tarascon, John,
62
–63

Tarascon, Louis,
62
–63

Tarbell, Ida,
158

Tardiveau, Barthélemi,
72

tasting notes,
6
,
78

Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits
(Bryson),
77
n

Tax-Free Industrial and Denatured Alcohol Act,
169

Taylor, Edmund,
152
,
160
,
163
–64,
171

Taylor, Edmund H., Jr.,
142
,
148
–49,
152
–59

business portfolio of,
153

counterfeiters, battles with,
156
–58

forms Gaines, Berry and Co. Distillers and markets Old Crow,
142
,
152

partnership with and split from Stagg,
153
–54,
156

tiered-rack storage system invented by,
154
–55

Taylor, Zachary,
152

temperature in fermentation process, controlling,
88

Templeton,
47

Templeton Rye,
203

Temptation of St. Anthony, The
(painting),
147

Tennessee whiskey,
106

tequila,
218

Thanksgiving,
16
–17

Thin Red Line, The
(Jones),
215

Thompson, Hunter S.,
140
–41

Thompson, Neal,
180

Thoreau, Henry David,
85

Thorpe, George,
13
–23

bourbon originally distilled by,
13
–15,
19
–21

corn, experiments with,
13
–14,
17
–18

death of,
22
–23

Indians, relations with,
21
–23

travels to New World,
15
–16

Three Feathers,
217

three-tier system, for regulation of distribution channels,
210

tiered-rack system,
154
–56

Time,
108
,
192
,
199
,
211
,
213
,
223
,
226
,
227
,
240
,
242
,
243

Times,
234

Times They Are a-Changin’, The
(song),
242

Tippecanoe Kentucky Whiskey,
145

Tocqueville, Alexis de,
69

Tom Moore Distillery,
200

Tommy Dewar,
232
–33

Torrio, Johnny,
184
,
188

Trademark Act,
134

trademarks,
134

Trappists,
196

Traveling Church,
52
–53

treating,
27

Triple Smoke,
266

Trollope, Frances,
69
,
71
,
72
,
73
,
74
–75

Trotter,
139

“Truth About the Whiskey Shortage, The” (DSI ad),
216
–17