Bourbon Empire (37 page)

Heymann, Hildegarde,
77

High West,
47

Hiram Walker,
198
,
199
,
226
,
244
,
251
,
254
,
272

History of Kentucky
(Collins),
57

Hofman, Matt,
117
–18

Holmes, Imogene,
187
,
189
,
190
–92

Holy Bible Repudiates “Prohibition,” The
(Brown),
170

Homel, Harry,
201

Honest Man’s Friend and Protector,
104
–5

honey barrels,
156

Hoover, J. Edgar,
213
,
227

horse-racing,
139
–41

Hudson line of whiskies,
252
,
271
–72

Hudson Whiskey,
146

Hume, David,
38
–39

hundred-point rating system,
79

Huntington, Collis,
112

Husband, Herman,
42

hybrid stills,
118

hydrometer,
113

ice,
83
–86,
91
–92

Imperial,
216

Imperial American,
243
–44

India Gazette,
85

industrial alcohol production, during World War II,
215
–16

Industrial Revolution/industrialization,
5
,
87
–88,
254

Industry on Parade
(TV show),
254

Innocents Abroad, The
(Twain),
70

insta-whiskies,
268
–71

Internal Revenue Service, Bureau of,
103

Irish whiskey,
31

Iroquois Indians,
52

Irving, Washington,
53

Ivory Soap,
134

I.W. Harper,
136
–37,
146
,
229
,
231
,
240

J. Edgar Hoover Foundation,
242
–43

Jack Daniel’s,
106
–8,
233
,
256
,
278
n

Jack Daniel’s Distillery,
187

Jackson, Andrew,
90

Jacobsen, Oliver,
201

Jacob’s Ghost,
277

James B. Beam Distilling Company,
201
,
280

James E. Pepper Whisky,
142
–44,
208
,
229

James Thompson and Brother,
185

Japan,
257
–58

Jeff Davis,
134

Jefferson, Thomas,
4
,
10
,
33
,
53
,
62
,
72

attitude towards whiskey of,
46

bourbon named after,
48
–49,
129

economic vision of, and whiskey industry,
46
–49,
87
,
199
,
220
,
254
,
265

whiskey tax and,
38
–39,
41
,
44
,
46
,
102
,
113

Jefford, Andrew,
255

Jeffries, Jim,
144

Jewish immigrants,
136
–39

Jim Beam,
47
,
108
,
199
,
208
,
219
–20,
222
,
230
–31,
233
,
241
,
242
,
243
–44,
247
–48,
267
,
275
–81

Jim Beam Cola,
275
,
277

Jim Beam Kentucky Straight Bourbon Whiskey,
278

Johnny Walker,
232
–33

Johnson, Jack,
144

Johnson, Junior,
179

Johnson, Lyndon,
12

Johnson, Robert,
41

Johnson, Tom,
75

Jones, James,
215

Josephson, Matthew,
115

J.T.S. Brown,
204

juleps,
81
–83,
139

early American versions of,
82
–83

ice and,
85
,
91

origins of,
82

by Woodford Reserve Distillery for Kentucky Derby,
91
–93

J.W. Dant,
229

Kean, Ella Offut,
144

Kefauver Committee,
1
,
212

Kelton, Anna,
166

Kennedy, John F.,
17

Kentucky,
51
–57

in Civil War,
101
,
102

Craig and Traveling Church arrive in,
52
–53

early recipes of bourbon in,
55
–56

frontier myths and,
51
–54,
56
–57

Indian interpretations of,
52

land and economics of, and bourbon production,
54
–55

limestone-filtered waters of,
54
–55

post-Repeal bourbon industry,
196
–97

settlers in,
52
–53

soils of, and corn production,
54

Kentucky Champ,
139

Kentucky Derby

mint juleps and,
91
–93,
139

Old Charter and,
139

“Kentucky Derby is Decadent and Depraved, The” (Thompson),
140
–41

Kentucky Distilleries and Warehouse Company,
125
–26

Kentucky Distillers Association,
2

Kentucky Drug Company,
187

Kentucky Taylor,
156
–57

Kergommeaux, Davin de,
165
n

Key, Philip Barton,
97

Khrushchev, Nikita,
236
–37

Kings Mountain, battle of,
33

Kirin Brewing Company,
8
,
222
,
257

Knob Creek,
250

Krass, Peter,
107

Ku Klux Klan,
104
–5,
130
,
174

Kunnet, Rudolph,
239

labeling regulations,
157
,
160
–65

Lacour, Pierre,
119

Lafayette, Marquis de,
65

Lalemant, Hierosme,
54

Lansky, Meyer,
213

Larceny Bourbon,
167
,
204

Lee, Elmer T.,
129

Lee Levy & Co.,
145

Leutze, Emanuel,
148

Lever Act (Food and Fuel Control Act),
176

Levi, Solomon,
138

Levi Strauss’s Overalls,
134

Life,
222

Life on the Mississippi
(Twain),
148

light whiskey,
243

Lincoln, Abraham,
96
,
101
,
102

Lincoln County Process,
106
,
107

Lipton, Thomas,
233

Lix, Tom,
269
–70

locavore movement,
266

Locke, John,
39

Loeb, Reuben,
137

Loring, George,
161

Louis Royer Cognac,
257

Louisville, Kentucky,
64
–65

Lucchesi, Angelo,
108

luxurification strategy,
226
–29

MacDonald, Angus,
281
–86,
287
,
288

McCann-Erickson,
229

McCarthy, Joseph,
242

McClure’s,
158

McDonald, John,
114
,
115

McEwan, Jim,
118

McKinley, William,
123
,
159

Madison, James,
27
,
41
,
52

maize.
See
corn

Maker’s
46
,
156
n

Maker’s Mark,
35
–36,
101
,
155
–56,
245
–50,
251
,
255
–56,
258
,
260
,
262
,
272
,
274

“Maker’s Mark Goes Against the Grain to Make It’s Mark” (Garino),
249

Manifest Destiny,
53

Manufacture of Liquors, Wines and Cordials without the Aid of Distillation, The
(Lacour),
119

Marcus, Greil,
284
–85

Margaret
(ship),
15
–16,
18

marketing,
105
–9

African American stereotypes in,
147

age and,
135
–36

Chinese American stereotypes in,
147
–48

drummers, role of,
134
–35

global expansion and,
233
–34

industrial efficiency and,
255

of Jack Daniel’s,
106

James Pepper’s,
141
–44

of Jim Beam, in 1960s,
242
,
243

of light whiskey,
243

make-over of bourbon’s image, post-Repeal,
204
–6

myths and,
8
–9,
51
–52,
56
–57

of Old Forrester,
130
–34

Prohibition-era themes and,
167
–68

of Rebel Yell,
108
–9

romanticized agrarian past in,
254
–55

Rosenstiel’s campaigns, and reeducating palates of drinkers,
6
–7,
228
–29

sex and nudity in,
145
–47

of white whiskey,
105
–6

Marshall, William,
3

Martin, John,
239

Martineau, Harriet,
69

Maryland style of rye,
35

mash,
19

mash bill

of bourbon,
35
–36

of rye whiskey,
35

Mattingly & Moore,
204

maturation process,
60
–62

Maximilien of Wied-Neuwied, Prince,
71

Maxwell, Archibald,
72

Mayer Brothers & Co. Distillery,
145
–46

Meade, George G.,
98

Medical and Surgical History of the War of the Rebellion, The,
97

medicinal whiskey loophole, in Volstead Act,
184
–85

Mellow Corn,
204

Melrose Rare,
229

Melville, Herman,
90

merchants, and evolution of bourbon,
62
–67

Merton, Thomas,
196

Mexican itch,
218

Michter’s,
8
–9,
203
,
261

Midwest Grain Product Ingredients (MGPI),
47
,
48

Mill, John Stuart,
69
–70

Mills, Wilbur,
234
–35

mint juleps.
See
juleps

Mitchell, John,
44

Moby-Dick
(Melville),
90

molasses,
29
–30

Molasses Act,
28

moonshiners/moonshining,
102
–5

in cities,
104
–5

Ku Klux Klan and,
104
–5

in rural areas,
102
–4

Morgan, W. Forbes,
213
–14

Morris, Chris,
91
,
92
–93

Morrison Bowmore,
257

Morse, Willard,
158

Morton, Thruston B.,
234

Moscow Mule,
239
–40

Motlow, Lem,
107

Murphy, Isaac Burns,
143

Napoleon Joseph Charles Paul Bonaparte,
90

NASCAR,
168
,
178
–81

Nashville Tennessean,
108

Nast, Thomas,
147
n

Nation, Carrie,
172

National Distillers,
199
,
208
,
220
–21,
240
.
See
American Medicinal Spirits Company

National Distillers and Chemical Corporation,
220
–21

National Industrial Recovery Act,
211

National Museum of Health and Medicine,
95

National Tribune,
126
–27

Native Americans.
See also
specific tribes

corn cultivated by,
17

first experiences with alcohol,
22

Opechancanough’s slaughter of Virginia colonists,
21
–23

Neuman, Simon “Si,”
208
,
209

Neville, John,
42
–43

New Columbia Distillers,
274

New Deal,
211

new make,
20
n

New Orleans, Louisiana,
64
–65

Newport, Christopher,
22

New Yorker,
118
,
248

New York Times,
143
–44,
158
,
212
,
213
,
226
,
227
,
228
,
234
,
261

New York Tribune,
174

Nichols, Louis,
243

Nirvana,
284

Nixon, Richard,
236
–37

Noble, Ann,
78

Noe, Booker,
129
,
280
–81

Noe, Fred,
279
,
281

Noe, Freddie, IV,
279
–80

non-distiller producers (NDPs),
47
–48

the Octopus (Whiskey Trust),
122
–27

Old Boone,
259

Old Charter,
139
,
217
,
229

Old Crow,
86
,
90
,
91
,
101
,
142
,
146
,
147
,
153
,
208
,
220
,
240