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Authors: Neal Stephenson

BOOK: Snow Crash
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“I've heard the name,” Hiro says. “So he was kind of a meta-librarian. That's funny, I guessed he was one of those old CIA spooks who hangs around in the CIC.”

“He never worked with the CIA.”

“Okay. Let's get some work done. Look up every piece of free information in the Library that contains L. Bob Rife and arrange it in chronological order. The emphasis here is on
free
.”

“Television and newspapers, yes, sir. One moment, sir,” the Librarian says. He turns around and exits on crepe soles. Hiro turns his attention to Earth.

The level of detail is fantastic. The resolution, the clarity, just the look of it, tells Hiro, or anyone else who knows computers, that this piece of software is some heavy shit.

It's not just continents and oceans. It looks exactly like the earth would look from a point in geosynchronous orbit directly above L.A., complete with weather systems—vast spinning galaxies of clouds, hovering just above the surface of the globe, casting gray shadows on the oceans—and polar ice caps, fading and fragmenting into the sea. Half of the globe is illuminated by sunlight, and half is dark. The terminator—the line between night and day—has just swept across L.A. and is now creeping across the Pacific, off to the west.

Everything is going in slow motion. Hiro can see the clouds change shape if he watches them long enough. Looks like a clear night on the East Coast.

Something catches his attention, moving rapidly over the surface of the globe. He thinks it must be a gnat. But there are no gnats in the Metaverse. He tries to focus on it. The computer, bouncing low-powered lasers off his cornea, senses this change in emphasis, and then Hiro gasps as he seems to plunge downward toward the globe, like a space-walking astronaut who has just fallen out of his orbital groove. When he finally gets it under control, he's just a few hundred miles above the earth, looking down at a solid bank of clouds, and he can see the gnat gliding along below him. It's a low-flying CIC satellite, swinging north to south in a polar orbit.

“Your information, sir,” the Librarian says.

Hiro startles and glances up. Earth swings down and out of his field of view and there is the Librarian, standing in front of the desk, holding out a hypercard. Like any librarian in Reality, this daemon can move around without audible footfalls.

“Can you make a little more noise when you walk? I'm easily startled,” Hiro says.

“It is done, sir. My apologies.”

Hiro reaches out for the hypercard. The Librarian takes half a step forward and leans toward him. This time, his foot makes a soft noise on the tatami mat, and Hiro can hear the white noise of his trousers sliding over his leg.

Hiro takes the hypercard and looks at it. The front is labeled

He flips the card over. The back is divided into several dozen fingernail-sized icons. Some of them are little snapshots of the front pages of newspapers. Many of them are colorful, glowing rectangles: miniature television screens showing live video.

“That's impossible,” Hiro says. “I'm sitting in a VW van, okay? I'm jacked in over a cellular link. You couldn't have moved that much video into my system that fast.”

“It was not necessary to move anything,” the Librarian says. “All existing video on L. Bob Rife was collected by Dr. Lagos and placed in the Babel/Infocalypse stack, which you have in your system.”

“Oh.”

14

Hiro stares at the miniature TV in the upper left corner of the card. It zooms toward him until it's about the size of a twelve-inch low-def television set at arms' length. Then the video image begins to play. It's very poor eight-millimeter film footage of a high school football game in the sixties. No soundtrack.

“What is this game?”

The Librarian says, “Odessa, Texas, 1965. L. Bob Rife is a fullback, number eight in the dark uniform.”

“This is more detail than I need. Can you summarize some of these things?”

“No. But I can list the contents briefly. The stack contains eleven high school football games. Rife was on the second-string Texas all-state team in his senior year. Then he proceeded to Rice on an academic scholarship and walked onto the football team, so there are also fourteen tapes of college games. Rife majored in communications.”

“Logically enough, considering what he became.”

“He became a television sports reporter in the Houston market, so there are fifty hours of footage from this period—mostly outtakes, of course. After two years in this line of work, Rife went into business with his great-uncle, a financier with roots in the oil business. The stack contains a few newspaper stories to that effect, which, as I note from reading them, are all textually related—implying that they came from the same source.”

“A press release.”

“Then there are no stories for five years.”

“He was up to something.”

“Then we begin to see more stories, mostly from the Religion sections of Houston newspapers, detailing Rife's contributions to various organizations.”

“That sounded like summary to me. I thought you couldn't summarize.”

“I can't really. I was quoting a summary that Dr. Lagos made to Juanita Marquez recently, in my presence, when they were reviewing the same data.”

“Go on.”

“Rife contributed $500 to the Highlands Church of the Baptism by Fire, Reverend Wayne Bedford, head minister; $2,500 to the Pentecostal Youth League of Bayside, Reverend Wayne Bedford, president: $150,000 to the Pentecostal Church of the New Trinity, Reverend Wayne Bedford, founder and patriarch; $2.3 million to Rife Bible College, Reverend Wayne Bedford, President and chairman of the theology department; $20 million to the archaeology department of Rife Bible College, plus $45 million to the astronomy department and $100 million to the computer science department.”

“Did these donations take place before hyperinflation?”

“Yes, sir. They were, as the expression goes, real money.”

“That Wayne Bedford guy—is this the same Reverend Wayne who runs the Reverend Wayne's Pearly Gates?”

“The same.”

“Are you telling me that Rife owns the Reverend Wayne?”

“He owns a majority share in Pearigate Associates, which is the multinational that runs the Reverend Wayne's Pearly Gates chain.”

“Okay, let's keep sifting through this,” Hiro says.

Hiro peeps out over his goggles to confirm that Vitaly is still nowhere near the concert. Then he dives back in and continues to go over the video and the news stories that Lagos has compiled.

During the same years that Rife makes his contributions to the Reverend Wayne, he's showing up with increasing frequency in the business section, first in the local papers and later in
The Wall Street Journal
and
The New York Times
. There is a big flurry of publicity—obvious PR plants—after the Nipponese tried to use their old-boy network to shut him out of the telecommunications market there, and he took it to the American public, spending $10 million of his own money on a campaign to convince Americans that the Nipponese were duplicitous schemers. A triumphal cover on
The Economist
after the Nipponese finally knuckled under and let him corner the fiber-optics market in that country and, by extension, most of East Asia.

Finally, then, the lifestyle pieces start coming in. L. Bob Rife has let his publicist know that he wants to show a more human side. There is a personality journalism program that does a puff piece on Rife after he buys a new yacht, surplus, from the U.S. Government.

L. Bob Rife, last of the nineteenth-century monopolists, is shown consulting with his decorator in the captain's quarters. It looks nice as it is, considering that Rife bought this ship from the Navy, but it's not Texan enough for him. He wants it gutted and rebuilt. Then, shots of Rife maneuvering his steerlike body through the narrow passages and steep staircase of the ship's interior—typical boring gray steel Navy scape, which, he assures the interviewer, he is going to have spruced up considerably.

“Y'know, there's a story that when Rockefeller bought himself a yacht, he bought a pretty small one, like a seventy-footer or something. Small by the standards of the day. And when someone asked him why he went and bought himself such a dinky little yacht, he just looked at the guy and said, ‘What do you think I am, a Vanderbilt?' Haw! Well, anyway, welcome aboard my yacht.”

L. Bob Rife says this while standing on a huge openair platform elevator along with the interviewer and the whole camera crew. The elevator is going up. In the background is the Pacific Ocean. As Rife is speaking the last part of the line, suddenly the elevator rises up to the top and the camera turns around, and we are looking out across the deck of the aircraft carrier
Enterprise
, formerly of the U.S. Navy, now the personal yacht of L. Bob Rife, who beat out both General Jim's Defense System and Admiral Bob's Global Security in a furious bidding war. L. Bob Rife proceeds to admire the vast, flat open spaces of the carrier's flight deck, likening it to certain parts of Texas. He suggests that it would be amusing to cover part of it with dirt and raise cattle there.

Another profile, this one shot for a business network, apparently made somewhat later: Back on the
Enterprise
, where the captain's office has been massively reworked. L. Bob Rife, Lord of Bandwidth, is sitting behind his desk, having his mustache waxed. Not in the sense that women have their legs waxed. He's having the curl smoothed out and restored. The waxer is a very short Asian woman who does it so delicately that it doesn't even interfere with his talking, mostly about his efforts to extend his cable TV network throughout Korea and into China and link it up with his big fiber-optic trunk line that runs across Siberia and over the Urals.

“Yeah, you know, a monopolist's work is never done. No such thing as a perfect monopoly. Seems like you can never get that last one-tenth of one percent.”

“Isn't the government still strong in Korea? You must have more trouble with regulations there.”

L. Bob Rife laughs. “Y'know, watching government regulators trying to keep up with the world is my favorite sport. Remember when they busted up Ma Bell?”

“Just barely.” The reporter is a woman in her twenties.

“You know what it was, right?”

“Voice communications monopoly.”

“Right. They were in the same business as me. The information business. Moving phone conversations around on little tiny copper wires, one at a time. Government busted them up—at the same time when I was starting cable TV franchises in thirty states. Haw! Can you believe that? It's like if they figured out a way to regulate horses at the same time the Model T and the airplane were being introduced.”

“But a cable TV system isn't the same as a phone system.”

“At that stage it wasn't, cause it was just a local system. But once you get local systems all over the world, all you got to do is hook 'em together and it's a global network. Just as big as the phone system. Except this one carries information ten thousand times faster. It carries images, sound, data, you name it.”

         

A naked PR plant, a half-hour television commercial with no purpose whatsoever other than to let L. Bob Rife tell his side of a particular issue. It seems that a number of Rife's programmers, the people who made his systems run, got together and formed a union—unheard of, for hackers—and filed a suit against Rife, claiming that he had placed audio and video bugs in their homes, in fact placed all of them under twenty-four-hour surveillance, and harassed and threatened some programmers who were making what he called “unacceptable lifestyle choices.” For example, when one of his programmers and her husband engaged in oral sex in their own bedroom one night, the next morning she was called into Rife's office, where he called her a slut and a sodomite and told her to clean out her desk. The bad publicity from this so annoyed Rife that he felt the need to blow a few million on some more PR.

“I deal in information,” he says to the smarmy, toadying pseudojournalist who “interviews” him. He's sitting in his office in Houston, looking slicker than normal. “All television going out to consumers throughout the world goes through me. Most of the information transmitted to and from the CIC database passes through my networks. The Metaverse—the entire Street—exists by virtue of a network that I own and control.

“But that means, if you'll just follow my reasoning for a bit, that when I have a programmer working under me who is working with that information, he is wielding enormous power. Information is going into his brain. And it's staying there. It travels with him when he goes home at night. It gets all tangled up into his
dreams
, for Christ's sake. He talks to his wife about it. And, goddamn it, he doesn't have any right to that information. If I was running a car factory, I wouldn't let workers drive the cars home or borrow tools. But that's what I do at five o'clock each day, all over the world, when my hackers go home from work.

“When they used to hang rustlers in the old days, the last thing they would do is piss their pants. That was the ultimate sign, you see, that they had lost control over their own bodies, that they were about to die. See, it's the first function of any organization to control its own sphincters. We're not even doing that. So we're working on refining our management techniques so that we can control that information no matter where it is—on our hard disks or even inside the programmers' heads. Now, I can't say more because I got competition to worry about. But it is my fervent hope that in five or ten years, this kind of thing won't even be an issue.”

         

A half-hour episode of a science news program, this one on the controversial new subject of infoastronomy, the search for radio signals coming from other solar systems. L. Bob Rife has taken a personal interest in the subject; as various national governments auction off their possessions, he has purchased a string of radio observatories and hooked them together, using his fabled fiber-optic net, to turn them into a single giant antenna as big as the whole earth. He is scanning the skies twenty-four hours a day, looking for radio waves that mean something—radio waves carrying information from other civilizations. And why, asks the interviewer—a celebrity professor from MIT—why would a simple oilman be interested in such a high-flown, abstract pursuit?

“I just about got this planet all sewn up.”

Rife delivers this line with an incredibly sardonic and contemptuous twang, the exaggerated accent of a cowboy who suspects that some Yankee pencilneck is looking down his nose at him.

         

Another news piece, this one apparently done a few years later. Again we are on the
Enterprise
, but this time the atmosphere is different again. The top deck has been turned into an open-air refugee camp. It is swarming with Bangladeshis that L. Bob Rife plucked out of the Bay of Bengal after their country washed into the ocean in a series of massive floods, caused by deforestation farther upstream in India—hydrological warfare. The camera pans to look out over the edge of the flight deck, and down below, we see the first beginnings of the Raft: a relatively small collection of a few hundred boats that have glommed onto the
Enterprise
, hoping for a free ride across to America.

Rife's walking among the people, handing out Bible comics and kisses to little kids. They cluster around with broad smiles, pressing their palms together and bowing. Rife bows back, very awkwardly, but there's no gaiety on his face. He's deadly serious.

“Mr. Rife, what's your opinion of the people who say you're just doing this as a self-aggrandizing publicity stunt?” This interviewer is trying to be more of a Bad Cop.

“Shit, if I took time out to have an opinion about everything, I wouldn't get any work done,” L. Bob Rife says. “You should ask these people what they think.”

“You're telling me that this refugee assistance program has nothing to do with your public image?”

“Nope. L—”

There's an edit and they cut away to the journalist, pontificating into the camera. Rife was on the verge of delivering a sermon, Hiro senses, but they cut him off.

But one of the true glories of the Library is that it has so many outtakes. Just because a piece of videotape never got edited into a broadcast program doesn't mean it's devoid of intel value. CIC long ago stuck its fingers into the networks' videotape libraries. All of those outtakes—millions of hours of footage—have not actually been uploaded to the Library in digital form yet. But you can send in a request, and CIC will go and pull that videotape off the shelf for you and play it back.

Lagos has already done it. The tape is right there.

“Nope. Look. The Raft is a media event. But in a much more profound, general sense than you can possibly imagine.”

“Oh.”

“It's created by the media in that without the media, people wouldn't know it was here, Refus wouldn't come out and glom onto it the way they do. And it sustains the media. It creates a lot of information flow—movies, news reports—you know.”

“So you're creating your own news event to make money off the information flow that it creates?” says the journalist, desperately trying to follow. His tone of voice says that this is all a waste of videotape. His weary attitude suggests that this is not the first time Rife has flown off on a bizarre tangent.

“Partly. But that's only a very crude explanation. It really goes a lot deeper than that. You've probably heard the expression that the Industry feeds off of biomass, like a whale straining krill from the ocean.”

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