Lewis has an interview coming up at Heart of Chicken, mandatory, even though she’s not claiming because everyone seventeen and over now is obliged to undergo Recruitment Training, and attitude and engagement are key factors in the assessment criteria. Though a job itself doesn’t exist and she wouldn’t take one even if it did, she has to, for two humiliating hours, undergo a Welcome Session and be assessed on her suitability as a Potential Partner.
Lewis has asked Dan how he can do it, how he can hold the job down, what tips he has for this upcoming interview which she knows she is going to fail anyway and so have a black mark against her, more than that a whole set of data points and scores and ratings mapping her out as a potential employee in a file somewhere. Dan told her his technique for keeping the heart-shaped monitor he has pinned to his uniform pulsing hard and glowing rosily with love. It’s the standard technique, the one everyone uses as far as he knows.
What you need to do is search through your mind for your happiest memories and keep them in your thoughts at all times, focus only on these, after all the job is mechanical, what matters is that the monitor pumps out genuine pleasure in work, sincerity in service, proof that the smile and the upbeat, customer-oriented attitude are real. Focus on your finest, your best moments, the faces of friends, your first love, your kids, some fantasy you have of yourself, whatever is most precious and vital to you, anything that will flood your system with chemicals, keep the pleasure centres of your brain alight.
Heart of Chicken’s slogan and poster campaign show a young light-skinned black girl against a black backdrop beaming munificently out with an oversized plastic heart incandescent on her chest, the glow adding a pink sheen of satisfaction to her already enraptured face. Underneath it says “The Heart of the Heart of Chicken”.
The slogan was created by a 23 year-old Yale educated marketing visionary Brewster Kervorkian, a lift from William H Gass’ collection of short-stories “The Heart of The Heart of the Country”, a book his father had introduced him to as a child. “Our house was kind of atypical”, Kevorkian said in an interview Lewis read on the Guardian website a year or so ago, “I mean, Pynchon, Coover, Saramago, Bloch, those guys were basically bedtime reading for us. Were we kind of bratty and precocious? Well, yeah, I guess.” Kervorkian is also responsible for the resurgent popularity of Huey Lewis and the News after his phenomenally successful viral marketing masterstroke for Heart of Chicken which took the group’s 1984 hit “The Heart of Rock and Roll is the City”, changing the final word to Chicken and showing the group, all wearing the trademark Affective Monitors, bursting into song in a bright mock-50s diner. “It’s the irritation/fascination thing”, Kevorkian explained, “plus all the references, to Back to the Future, and the 501 adverts and so on, plus the nonsenses factor, the surreal edge that makes that phrase ‘the Heart of Rock and Roll is the Chicken’ so hard to shift. It’s a brainworm. Plus Huey gives maximum Charisma, of course.”
Even remembering Kevorkian’s tousled hair, John Lennon glasses and tweed suit has got Lewis’ irritation levels cresting and a strap of rage pressing tightly behind her eyes. She breathes out hard as she rounds the corner and the Shard comes into view, this will never do, she has no chance in the interview. Not that she doesn’t have good memories, but in reality, even though Dan shrugs it off, isn’t it the saddest thing? He’s told her that he maintains a kind of crop-rotation system, cycling his memories and fantasies around to keep them fresh and productive, to replenish them, leaving some fallow for a while so they don’t get used up too quickly. But inevitably they begin to wear out, deplete, and people, of course, especially the rush hour crowds at morning and evening, the Friday and Saturday night drunks heading for the last train home, do everything they can through covert or overt means to get his monitor down to orange, or even worse blue, especially now that the burgers are free not only if service takes over two minutes but if the numbers on the
LCD
display showing Dan’s Authentic Satisfaction Level fall below 80. Everyone wants a free burger so the techniques range from hostility and rudeness, to threats, to delaying techniques, to passive-aggressive fumbling with cards and change.
There’s even a pass-time now called ChickenSmashing and a Facebook page and a Twitter feed dedicated to hints and tips on particular techniques, certain members of staff it’s easy to upset or intimidate, and the haul of free burgers and Sticky Thighs and Tinglewings and TenderCrowns that can be claimed. The Facebook page she glanced at once immediately depressed and enraged her and she had to go to the gym to work her anger off.
“Leyton posse smashed the Fairfield Lane Heart of Bullshit last night. Made the shaky, grinning bitch Amanda cry by asking her how the fuck she felt about working in Heart of Chicken for minimum wage at 11.30 on a Saturday night when decent people were drinking good beer and having lives. Heart rate dropped straight to blue, numbers down to 64 (
SMASH
! I thank you!). Complimentary burgers all round from the cock-kissing manager, Amanda sacked on the spot (double
SMASH
). What the fuck
ARE
these people good at?”
For a while Dan could hold it at bay, overlay the angry, insulting faces, the delighted demands, the watchful eyes, the gangs of youths relentlessly mocking him, the jaded businessmen fussing and barking orders, by sheer power of projection, screening them out with some sweet, sylvan scene from his childhood, his first kiss, the day he got his A-Level results, that big night out he had, his mates’ faces, jokes and larking and moments of fun and ease and possibility, but slowly they are being worn threadbare, no matter how quickly he recycles them, until eventually they will be used up, affective burn-out, his memories bleached and barely accessible to him, his dreams parched and empty and he will be, what, twenty-one next month and his minimum wage, zero hour contract at Heart of Chicken will regrettably be terminated due to his insufficient commitment to Heart of Chicken’s service-oriented ethos. “At Heart of Chicken, we wear our Heart on our Sleeve, quite literally”, the promotional pack that Lewis flicked through at Dan’s flat one day informed her, “the Heart of Chicken difference is that we take genuine pleasure in serving our customers, that is what has made us the world’s number one crafter and purveyor of a range of creative chicken options. Our Affective Monitoring System WorkingHearts lets the customer, partners and the point of delivery staff themselves know whether they truly love the product, love to serve and genuinely love to embody outside and in the Heart of Chicken ethos and ethics.”
All this talk of love, of genius, of ethics. She can barely imagine what it must be like as she stops at the lights and watches silver-grey summer storm clouds gather over the river. She’s held one of the Affective Monitors in her hand and shuddered, thin, cheap-looking, made in Cambodia with a short white wire and a little flesh coloured adhesive sensor-pad at the end that reaches back through a gap in the stupid uniform to attach itself to your chest. She knows Heart Of Chicken has the highest staff tur-over ratio of any company in the world, six months is a long career with them, and she knows they favour the young due to their “greater natural optimism”, “stronger affective immediacy” and “chemical rich bio-environment”.
The Affective Monitoring System has been around for a while but it was Heart of Chicken’s
CEO
Hugh Barton’s strategic genius and vision that saw its potential in the retail sector. It started off innocently enough, as these things do, a gimmicky pair of electronic cat ears, essentially a toy developed in Japan, that wiggled when the wearer was happy and that soon got used in the Hostess bars and Soaplands so that there was no faking it anymore for the salarymen whose egos needed stroking, and the girls who could keep their ears waggling were the ones who became semi-celebrities. At last the question was answerable, the doubt that perhaps she was only pretending, that her pleasure was faked, put to rest. From there of course it went mainstream, this simple little technology, revolutionising retail and recalibrating customer-focusedness as part of a global mission to make service transparent, authentic and truly satisfying.
As she sets off again she goes past an advert for a high-end Casino that says, “Surely the whole purpose of life is to enjoy!”
She is busy, she wants to be busy, nonstop, to go to bed exhausted at ten and wake up angry for the day at six and not waste a second of it in melancholy or dreaminess. She is in love with her own sense of purpose, in love with books, the people she has found online, the people she knows IRL, the accessibility of this hidden and burgeoning world of occupations, protests, demos, strikes, and talks, she is in love with her own sense that she incarnates a truth that she can’t yet quite express but that she will grow into: that she was once a child, a girl, but now she will be a weapon.
After she eats her breakfast she heads straight for the gym, she wants her body to be flat and strong, to burn off her boobs, her bum, build muscle in her shoulders arms and thighs, develop stamina, strength, speed.
She’s always the first into Wavelengths, the staff still bleary and yawning, settling contentedly into the early morning calm, the wash of chlorine coming in from the empty pool, bleach from the freshly swabbed floors. Lee used to train there, before they modernised it, in the cramped, humid studio above the pool, though he actually worked over at the bigger centre in Lewisham, did extra hours up in Woolwich at Fitness First, Gymbox in Charing Cross, the Reebok place over in Canary Wharf that he used to run to for his sessions on Thursday evening. Lewis used to go with him sometimes, up Creek Road and past the Cutty Sark, down through the foot tunnel to the other side of the river, threading through the quiet cul-de-sacs of flats and mini-marinas then following the
DLR
line from Mudchute, watching the
HSBC
tower and its endlessly flashing light grow incrementally closer with every footfall, every breath.
Here she is then, 7.10, the gym virtually empty. Lewis lays down two of the exercise mats in the area next to the free weights, watching the day reluctantly brighten through the big windows that look out onto the road, the local authority flats opposite that are being gutted and resold as part of Renovate UK’s Smarten Up! campaign. The same company that are trying to kick everyone out of her block too. A white canvas banner, “Renovation is Segregation” is slung between two of the flats on the third floor, a riposte to the “Renovation is Innovation” slogan that has been springing up everywhere.
Lewis warms up with stretches both static and dynamic; stretching is important, too many people skip it, Lee always insisted to her, then she begins to jump gently, experimentally from one side of the mats to the other, seeing how she feels today, how sluggish her system is, how much she has recovered from her previous workout. She takes her work log and pen out of her pocket and lays it down on the floor in front of her. Keep a record, Lee told her. She is keeping a record, a record of everything.
She jumps sideways, lands in a crouch, jumps back again and again, begins to pick up the tempo.
She’s trying to leap across and land into a controlled, single leg squat, arms out to the side, not too wobbly, good form, form is crucial, but each time she topples over backwards, has to jab a hand round to support herself.
The boys in the evenings, at the weekends, when she can’t avoid them, like to look and laugh, make comments, but she has her headphones in anyway listening to Kate Bush or Nina Simone. She refuses to listen to urban, whatever that means, fuck that. That’s what she is supposed to listen to, right? Worry about her nails and her hair and how seductive she is and what she is wearing and the size and shape of her arse, the best way to get it looked at, but she just doesn’t give a fuck about what the boys think. She is not going to try and dance or sing, though she dances, though she sings, or have the kind of attitude they think is all hot and sexy. She will have an attitude alright but a different one altogether, not sassy and competitive and all about getting the attention, getting the juice. She will have a real attitude, cold, clean, sober, sexless.
Probably she gets away with things, gets a certain amount of distance and respect because people down here knew her brother, not because he was a big man or tried to run things or any of that but because he gave his time and he was respectful to everyone, because they know what happened to him and they respect her mum too for what she has been through and done in the community. Because despite all the shit that has happened to her she has kept it together, kept her dignity.
Yuk, she can’t believe she used that word. That’s another term, another cliché she wants to scorch away. Dignity. Who is ever dignified but the defeated, the weak, the abused, the murdered, raped, and marginalised when they are silently bearing their suffering, pleading their little case in quiet certainty that it is hopeless.
Fuck dignity, she wants power, she wants revenge.
They want you to fall apart, they want you to give in, to give up, to collapse, to say: I have had enough, I won’t fight anymore, I won’t resist you, even in my mind.
Lewis springs up from the left-hand side of the mat, the leap only takes a second or so, a huge effort, pushing the body up as high as it will go, at the apex of the curve the brain and muscle calculating at tremendous speed, beyond any possible conscious thought, the descent, the impact, how to lean into it, draw yourself down into a crouch, muscles minutely calibrating balance and counterbalance. Down, her body compressed, her mind so finely, mistily infused in all her muscles that she knew the minute she heard about the idea of the mind/body split it was some bullshit, that the mind, if the body lies untended, unworked, will drift and detach and have a seeming remoteness, but there it is: Descartes didn’t do enough cardio, as the guys on Left-Wing Workouts, her absolutely favourite YouTube show, like to say.