Purple Cow
Table of Contents
In Memory of Lionel Poilane, Remarkable in Every Way.
PORTFOLIO
Published by the Penguin Group
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New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700,
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Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue,
Rosebank, Johannesburg 2196, South Africa
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street,
New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700,
Toronto, Ontario, Canada M4P 2Y3
(a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd, 80 Strand, London WC2R 0RL, England
Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland
(a division of Penguin Books Ltd)
Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell,
Victoria 3124, Australia
(a division of Pearson Australia Group Pty Ltd)
Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park,
New Delhi—110 017, India
Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632,
New Zealand (a division of Pearson New Zealand Ltd)
Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue,
Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices:
80 Strand, London WC2R 0RL, England
80 Strand, London WC2R 0RL, England
This edition published in 2009 by Portfolio,
a member of Penguin Group (USA) Inc.
a member of Penguin Group (USA) Inc.
All rights reserved
The appendix in this edition is comprised of selections submitted to the author’s blog.
eISBN : 978-1-101-18455-4
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“Tastes like chicken”
isn’t a compliment.
isn’t a compliment.
“Nobody laughs at
old jokes any more.”
old jokes any more.”
Mo Godin
You are a post-consumption consumer.
You have everything you need,
and most everything you want.
Except time.
You have everything you need,
and most everything you want.
Except time.
“Marketing is too important to be left to the
marketing department.”
marketing department.”
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