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Authors: Jane Sigaloff

BOOK: Name & Address Withheld
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‘I’d be that child singing jingles in the back of the car. I re
member getting into trouble once for singing the telephone number of our local Ford dealer all the way to Devon, and I think my father was ready to strangle me with his bare hands when I finally moved on to the likes of the ever so catchy, ever so irritating “Transformers…robots in disguise” campaign… By then I was well into my teens.’

Lizzie smiled, genuinely entertained by the man beside her and desperately trying to put the Pearl & Dean moment behind her. Matt was very engaging and, while she knew it was pure cliché, his face really did light up when he spoke. She had better pull herself together before she allowed the moment to go all soft-focus around the edges. She decided that more questions were the best option. That way she could just look and listen.

‘So how did you get into it then?’

‘To my parents’ delight I left university with a degree in English…’

Which university? When? With what class of degree? Lizzie could feel the spirit of her mother tapping on her shoulder and chose to ignore it.

‘…but to their disappointment I had no real focus or motivation, and ironically I sort of fell into advertising by accident. Once I was there I was hooked. If you think about it, trends are always changing—and it’s my job not only to reflect what’s out there but to try to anticipate new ideas, or even fuse a couple to create fresh styles.’

He looked across. Lizzie seemed interested enough, but then again she made a living out of listening to other people. Matt decided to give her a ‘get out of jail free’ option just in case.

‘Promise you’ll just stop me when you get bored. Yawn, stand on my foot, stare at some bloke at the bar—that sort of thing. I don’t want to be a fate worse than Danny.’ But Matt knew that right now he had a lot to thank the king of slime-time for.

Lizzie glanced down at Matt’s legs. Relaxed-cut dark jeans. No stretch satin in sight. She looked up a little too quickly to be discreet and hoped Matt didn’t think she’d been staring at his lap. Their eyes locked.

‘It’s interesting. Really.’ Suddenly self-conscious, Lizzie looked away and pretended to rummage in her little bag for nothing in particular.

‘I guess I’m just trying to justify my existence. If only I was a heart surgeon and could gain instant respect. You know—just add boiling water and stir gently.’

‘Hmm?’

‘For instant respect…’

‘Oh—I get it.’ Lizzie did, but only a nanosecond after she’d said that she already had. ‘Anyway, justify away. Believe me, you’ll know when I’m bored…’

Matt hesitated. He wasn’t convinced.

‘…and I’ve still got a beer and a half to go.’

Lizzie was more than happy to let someone else do all the talking. It made a nice change.

‘Well, OK, then…if you’re sure you’re sure…’

‘I’m sure I’m sure.’

‘Remember, I did warn you…’

‘Yes. Yes.’ Lizzie was impressed that he’d even stopped to think about whether she was interested or not. Her recent experience had definitely indicated this was a dying trait.

‘Right…’

Matt’s whole intonation changed as he verbally rolled up his sleeves and prepared to address Lizzie as a student of his craft. He wasn’t being patronising. Just passionate. Lizzie was mesmerised, although if she was being honest she couldn’t only credit her interest to the topic under discussion.

‘If you just think about things in a different way you can see where we were at certain times in our lives, and where we are now, by what we eat, drink, wear and by the adverts that we see around us…’

He really was very desirable. Lizzie was glad that tonight had been a G-string occasion. She always felt at her most seductive and unnervingly saucy when she was wearing one. Irrationally so, really. Until her second or third drink she usually just felt as if her knickers had ridden up and got stuck between the cheeks of her bottom.

‘…most of it’s subliminal at the time, but looking back it’s
all quite clear. Look at the minimalism of the late 1990s: less was more, everything was about stripping away the excesses, getting our autonomy and power back. Natural everything. Neutral plain colours. Cotton and cashmere, not nylon and polyester. In fact very little artificial anything—a reaction to the multicoloured, additive-laden 70s and 80s. Fashions change. Who in the late 1970s and 1980s would have thought that we’d be eating rocket salad…who even knew what rocket was…?’

Matt paused for effect and she snapped out of her daydream at once. Had he been talking about salad? Impossible. Bugger. Lizzie scolded herself. She really had to learn to pay attention when people strung more than two consecutive sentences together.

Not requiring a response to his rhetorical question, Matt continued unfazed, much to Lizzie’s relief. From now on she would treat everything he said as a listening comprehension.

‘You’d have dismissed it as faddish if anyone back then had suggested that we’d be drinking cranberry juice with vodka in bars—indeed, drinking cranberry juice in Britain at all, where cranberries have traditionally been teamed with turkey at this time of year. The world is becoming a smaller place. You only have to look in your kitchen cupboards: ginger, lemon grass, chilli, vanilla pods, couscous. But these new trends are only replacing the old. In the seventies it was frozen food. If you couldn’t freeze it, it wasn’t worth eating. In the late eighties it was microwaves and ultra-convenience. With our go-getting attitudes, the revolutions in micro-technology and generally higher standards of living why would we want to have spent any more than five or ten minutes cooking? In the nineties it was back to basics. Organic and fresh was best and cooking made a comeback, as did gardening. But fashions are left behind. They’re superseded by new choices and new theories on the way we should live our lives. Who now can even remember what disk cameras and Noodle Doodles looked like? Who in the late 1990s would have even have considered wearing a brown and powder-blue acrylic tank top—unless, of course, they were doing the whole Jarvis Cocker retro thing? But then
maybe I’m just bitter because powder-blue isn’t my colour…it just doesn’t do anything for my skin tone…’

Matt feigned camp and Lizzie laughed. This time she had been listening and, while she could no longer claim objectivity, it certainly was a positive departure from discussing football teams, gym attendance, holidays and other people’s heartache.

‘So is what you’re saying that nothing happens by accident? We all choose to eat things, decorate our homes in a particular way, travel to certain places, because subliminally we’ve been told to?’

‘Precisely.’ Matt briefly wondered why it had taken him so long to say exactly that.

‘Isn’t that just a little bit frightening?’

‘I suppose a little. But we’re not all clones. Free will and independent spirit will always prevail—plus a natural rebellion against the norm, which will spin off new ideas for people like me… I mean look at this…’ Matt held up his bottle ‘“Ice” beer. Colder? Maybe. Smoother? Maybe. Better? Maybe. And “Light beer”. Less sugar and more alcohol? Or only because you wouldn’t get guys asking for a Diet Budweiser?

‘And to think there I was accusing you of just writing cheeseball slogans.’

Matt smiled, ‘Well, to be fair, nine times out of ten I’ll be poring over a computer screen as the client deadline approaches, desperately trying to come up with something innovative, witty, punchy and memorable. I’m not usually contributing to or capturing a moment in time. Shaping cultural history is for politicians and pop stars. And even they are just absorbing eclectic influences. It’s pretty much impossible to have a totally new idea.’

Lizzie concentrated on draining the last of her beer from the bottle in what she hoped was possibly an attractive fashion. Matt used the moment to round up.

‘Plus, I’ve been lucky. Doors have swung open at the right times and all that. Personally, it’s been a bit lonely, but I’m not sure that you can have everything. Something has to give… Oh, God…Lizzie…. are you OK?’

Lizzie nodded and blinked back a few tears as Matt reached over and gently rubbed her back. The dregs of her lager had frustratingly slipped down the wrong way and she’d been trying not to draw attention to it, but the more she had tried to disguise her discomfort the more she had felt her chest tightening. She’d been drowning in a mouthful. She coughed a few times, restoring a clear passage for air to reach her lungs, and did her best to smile and relax. Fucking hell. Thirty-two years old and she couldn’t even swallow properly.

‘Fine.’ She rasped her response and closed her mouth just in time to stop a stray burp escaping noisily. ‘Only choking.’ She smiled at her Christmas cracker level of humour and tried to ignore the fact that she could still feel his hand on her back—even though it was holding his beer bottle now.

Matt grinned. ‘I get the message. Lecture over.’ He quickly snuck in a question, just in case Lizzie was thinking about using her near-death experience as an excuse to move on. ‘What about you? How did you get into the whole agony aunt thing?’

Whenever Lizzie wasn’t looking directly at him, he stole a glance at the whole picture. Even without his beer goggles on she would’ve been very attractive.

‘Well, it wasn’t exactly a planned career. Sure, like most girls under sixteen I pored over the problem pages in magazines at my desk at breaktime and between lessons, but I would have died of embarrassment if I’d had to say clitoris out loud, let alone to a total stranger on the radio in front of more than a million people.’

Matt laughed.

Lizzie could feel herself blushing under her foundation. Clitoris. Out loud. In conversation. With a man. A man that she found attractive. Nothing like building up her feminine mystique. Maybe she should issue him with a map to her G-spot while she was at it. It could only save time later. Honestly. She could have punched herself with frustration. She moved on quickly in a totally transparent attempt to change the subject.

‘I did a degree in sociology but always wanted to get into journalism, and I started writing for a magazine when I left col
lege. When I moved to
Out Loud
, problems became my thing. Then about nine months ago my editor there put me in touch with these guys and I developed some pilots for a new type of phone-in show. The rest, as they say, is history. I still do my page and a weekly column and I’m amazed at the number of letters, calls and e-mails I get every week. It’s not like I have a perfect relationship track record…far from it.’

Lizzie stopped herself. She didn’t want to go into her relationship history. Fortunately, despite the fact he was nodding assiduously, Matt seemed to have zoned out of the conversation.

So he hadn’t been hanging on her every word? Hmm. But then again who was she to talk? Thanks to his tactical positioning on the sofa, Matt could see that Danny had returned to the bar and was now hovering dangerously close by, no doubt hoping to launch himself at Lizzie again and resume where they had left off. But Matt wasn’t even going to let him try. When they’d sat down he’d promised to protect her and he was taking his new role as chief of security very seriously. It was an emergency, and so he suggested something he rarely enjoyed.

‘Let’s dance.’

Matt was up on his feet and Lizzie, designer heels forgotten, leapt up to join him. She loved dancing. It wasn’t her greatest talent, but she was certainly an enthusiastic participant whether it was garage, disco, salsa or overly energetic rock ’n’ roll. She’d watched The kids from
Fame
,
Footloose
and
Dirty Dancing
more times than she would care to admit, and as she’d aged had learnt to forget about being self-conscious and just allowed the rhythm to take over. There was something so very exhilarating about two people communicating through music. It didn’t have to be over the top stuff. Just a few side steps or symmetrical arm movements as groups of people mirrored each other to bring them together. She didn’t understand people who just stood at the side and watched.

Matt was inspired by Lizzie’s ebullience on the dance floor. He was no Patrick Swayze, but here in the semi-darkness he
was enjoying what was usually the worst part of any evening for him. Thankfully the thumping dance music was soon replaced by songs with words and a hint of a tune, and when they were both hot and tired, to their relief, the slow numbers kicked in. Matt pulled Lizzie in for a couple of close ones before she could think to protest, and to his delight halfway through the second song she relaxed, resting her head on his shoulder. He breathed deeply in an attempt to get his heart-rate down. He was sure that Lizzie must be able to hear the pounding in his chest and didn’t want her to think that he was geriatrically unfit or that she had landed the over-excited teenage virgin at the school disco.

At one-thirty someone with a twisted sense of humour turned all the lights on, illuminating what, seconds earlier, had been a den of iniquity as brightly as an operating theatre. Fortunately Matt was insisting on staying with her until she found a cab and, despite her self-assured protestations of independence, Lizzie was delighted that he hadn’t just wandered off when the music stopped.

They walked all the way to Trafalgar Square and then along the Strand until they reached the taxi queue now snaking across the cobbles and out of the gates at Charing Cross Station. Good old Brits. Drunk as everyone was, the queue was perfect.

By the time they finally reached the front Matt had decided that he’d share her cab. Lizzie wasn’t sure whether this was chivalrous or lecherous. She certainly hadn’t got coffee in mind, or waxed her bikini line in the last few months…but then it seemed that he really was just being friendly. Had she really lost her ability to give out the it’s-all-right-if-you-kiss-me vibes? She looked across at her fellow passenger who was staring resolutely out of the window. She couldn’t exactly ask him. Lizzie crossed her legs and sat back in the seat, hoping that tight cornering on the journey would send them sliding across the leather banquettes into each other.

Matt didn’t know what he was doing. He knew he couldn’t
have left her in the West End taxi-hunting on her own, and it had seemed silly to risk another twenty minutes in the cold when they could easily share hers. That was all he was doing. Right. But he hadn’t had such a relaxed evening in one-to-one female company for years, and now he was feeling a frisson of excitement that he’d almost forgotten existed. He released his grip on the handle above the door and slipped back into his seat. Just at that moment Lizzie slid into the side of him as the driver took a corner Formula One style. He put his arm around her shoulder to steady her. And left it there.

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