In Our Prime (47 page)

234
Patricia McDonough, a senior vice president:
Bill Carter and Tanzina Vega, “TV Industry Takes Second Look at Older Viewers,”
New York Times,
May 13, 2011.

235
The hearing aid, an emblem of:
Elizabeth Simpson, “Marketers Work to Make Hearing Aids a Fashion Must-Have,”
Virginian-Pilot,
August 4, 2008; Nicole Garrison Sprenger, “Ad Digest,”
Minneapolis St. Paul Business Journal,
June 2, 2006.

236
Kellogg's, Sketchers, 5-Hour Energy Drink:
Carter and Vega, “TV Industry Takes Second Look at Older Viewers.”

236
Dayle Haddon, a model who regularly:
Valli Herman, “Cosmetics Firsts Try a New Wrinkle in Ads,”
Los Angeles Times,
June 26, 2006.

236
She now has her own line:
“Lauren Hutton Poses Nude, at 61,” ABC News, October 21, 2005,
http://abcnews.go.com/GMA/BeautySecrets/story?id=1236581&page=1
(accessed June 5, 2011).

236
Dove's “Real Women Have Curves”:
Dove global study:
http://www.campaignforrealbeauty.com/flat4.asp?id=7137
;
http://www.campaignforrealbeauty.com
(accessed March 8, 2009).

237
“We are not saying turn back”:
Natasha Singer, “Skin Deep: Is Looking Your Age Now Taboo?,”
New York Times,
March 1, 2007.

237
Questioning the skinny ideal:
Rob Walker, “Consumed: Social Lubricant,”
New York Times Magazine,
September 5, 2005.

237
In 2007, when Dove tried to air:
“Dove's New Pro-Age Campaign for Real Beauty, Banned Because of Nudity,” Adland.tv, March 7, 2007,
http://adland.tv/content/doves-new-pro-age-campaign-real-beauty-banned-because-nudity
(accessed June 12, 2011); Gudrun Schultz, “Boycott of Dove Products Urged as Nude Ads Air Prime Time,”
LifeSiteNews.com
, March 5, 2007,
http://www.lifesitenews.com/news/archive/ldn/2007/mar/07030501
(accessed June 12, 2011); Larry Jaffee, “Dove TV Ad Rejected
for Its ‘Implied Nudity,'” Promo, March 23, 2007,
http://promomagazine.com/news/pma_fcc_nixed_dove_tv_spot_022307/
(accessed June 12, 2011).

239
during the Depression's grim years:
Felix Belair,
New York Times,
1939.

239
In 1967, Congress passed the first antidiscrimination:
David Stout, “Supreme Court Eases Age Bias Suits for Workers,”
New York Times,
June 20, 2008.

239
Middle-aged workers benefited:
Steven Greenhouse,
The Big Squeeze: Tough Times for the American Worker
(New York: Alfred A. Knopf, 2008); Louis Uchitelle,
The Disposable American: Layoffs and Their Consequences
(New York: Alfred A. Knopf, 2006).

239
The aftershocks of the 1982 recession:
Gullette,
Declining to Decline,
16; David Lamb, “Downwardly Mobile: Many Find Gold Year Tarnished,”
Los Angeles Times,
June 18, 1988.

239
“We are finding that the standard”:
Louis Uchitelle, “Male, Educated and Falling Behind,”
New York Times,
February 11, 1994.

240
Workers over 50 tend to:
Michael Luo, “Longer Unemployment for Those 45 and Older,”
New York Times,
April 12, 2009.

240
Although the American labor force is for the:
Catherine Rampell, “As Layoffs Surge, Women May Surpass Men in Job Force,”
New York Times,
February 5, 2009; Floyd Norris, “In This Recession, More Men Are Losing Jobs,”
New York Times,
March 13, 2009.

240
That imbalance will cause other economic:
“Social Security Board of Trustees: Projected Trust Fund Exhaustion One Year Sooner,” Social Security Administration news release, May 13, 2011.

241
David DeLong, a research fellow:
“Over 50 and Out of Work,”
http://www.overfiftyandoutofwork.com/experts/david-delong/
(accessed June 12, 2011).

242
Youth is the period in which a man:
G. K. Chesterton,
Charles Dickens,
190,
http://www.lang.nagoya-u.ac.jp/~matsuoka/CD-Chesterton-CD-1.html#II
(accessed May 30, 2011).

242
In 1960, sixty-eight percent of adults in:
Gretchen Livingston and D'Vera Cohn, “The New Demography of American Motherhood,” Pew Research Center, May 6, 2010. These average figures mask a racial, ethnic, and class
divide: college-educated men and women are much more likely to marry than those who stopped their formal education after high school; and seventy-two percent of black women giving birth were single compared with fifty-three percent of Hispanic women and twenty-nine percent of white women.

243
Women match men's numbers in the workplace:
Patricia Cohen, “The Long Road to Adulthood,”
New York Times,
June 12, 2010; Richard Settersten and Barbara E. Ray,
Not Quite Adults: Why 20-Somethings Are Choosing a Slower Path to Adulthood, and Why It's Good for Everyone
(New York: Bantam, 2010); Roni Caryn Rabin, “Grown-Up, But Still Irresponsible,”
New York Times,
October 9, 2010; Robin Marantz Henig, “What Is It About 20-Somethings?,”
New York Times Magazine,
August 18, 2010.

244
Already, middle-aged boomers over 50:
“Divorce in Middle and Later Life: Estimates from the 2008 American Community Survey,” Susan L. Brown and I-Fen Lin, presented at Population Association of America 2011 annual meeting in Washington, D.C.

244
“Every fresh generation is a new people”:
Alexis de Tocqueville,
Democracy in America,
http://www.gutenberg.org/files/815/815-h/815-h.htm
(accessed June 12, 2011).

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———.
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———.
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———.
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———.
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———.
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———.
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