Four Arguments for the Elimination of Television (44 page)

While I am speaking of my former advertising colleagues, I want to say a word about the contribution made by one of them, Howard Gossage, who died many years before I even thought to do this book. Gossage exposed me to a way of thinking about media, its power and its absurdities, which probably affected my own perceptions more than any other single person or source. Often while working on this project, I found myself mentally checking things with the way he would have seen them, his mind remains that alive to me.

Finally, for contributions of hot leads and miscellaneous good ideas, I would like to thank Larry Adleman, Rina Alcalay, Obie Benz, Jeff Brand, Stewart Brand, Susan Brockman, Neeli Cherkovski, Sheldon Davis, Libby Edwards, Mali Gesmundo, Todd Gitlin, Rubin Glickman, Colette Goerner, Arlene Goldbard, Rasa Gustaitis, Jim Harding, Janet Kranzberg, Ann Kyle, Marie Helene Laraque, George Leonard, Leo Litwak, Jerry Lubenow, Joan Lubenow, John Magnuson, Jane Margold, Susan Margolis, Katinka Matson, John Mattson, Jeannie Milligan, Albert Morse, Stewart Mott, Mike Murphy, Michael Nolan, Mark Obenhaus, Zev Putterman, Michael Shamberg, Michael Singer, Dick Shouse, Sara Ur-quart-Duskin, Henry Weinstein, and the folks at the Ant Farm, Optic Nerve and Malvina’s.

BIBLIOGRAPHY

Arlen, Michael,
Living Room War.
New York: Viking, 1966.

Baillie, Gil, “Next Question: Taboo,” in
Planet Drum,
Planet Drum Foundation, P.O. Box 31251, San Francisco, 1975.

Barnet, Richard and Ronald Muller, “Global Reach.”
The New Yorker,
December 2, 1974, pp. 53-128, and December 9, 1974, pp. 100-159.

Bateson, Gregory,
Steps to an Ecology of Mind.
San Francisco: Chandler, 1972.

Birt, John, “There Is a Bias in Television Journalism. It Is Not Against Any Particular Party or Point of View—It Is a Bias Against Understanding.”
TV Guide,
August 9, 1975, pp. 3-7.

Benedict, Ruth,
Patterns of Culture.
Boston: Houghton Mifflin, 1971.

Benjamin, Walter,
Illuminations,
ed. Hannah Arendt. New York: Schocken Books, 1969.

Bierhorst, John, ed.,
The Red Swan.
New York: McGraw-Hill, 1976.

Bradbury, Ray,
Fahrenheit 451.
New York: Ballantine Books, 1953.

Callenbach, Ernest,
Ecotopia.
Berkeley, Cal.: Banyan Tree Books, 1975.

Carpenter, Edmund,
Oh, What a Blow That Phantom Gave Me!
New York: Holt, Rinehart and Winston, 1972.

Chait, Lawrence G., “Four Vital Ingredients of the Coming Revolution in Consumer Marketing, 1970-2000.” Speech, 1968, published by Lawrence G. Chait, 641 Lexington Avenue, New York, N. Y. 10022.

Clark, David G. and William B. Blankenburg,
You and Media: Mass Communication and Society.
San Francisco: Canfield Press, 1973.

Comstock, George A., Eli A. Rubinstein, and John P. Murray, eds.,
Television and Social Behavior,
Vols. I-IV. U.S. Department of Health, Education and Welfare, National Institute of Mental Health. Washington, D.C.: 1972.

Conrat, Richard and Maisie Conrat,
The American Farm.
San Francisco: California Historical Society/Houghton Mifflin, 1977.

Cowen, Robert J., “A Note on the Meaning of Television to a Psychotic Woman.”
Bulletin of the Menninger Clinic,
Vol. 23 (1959), pp. 202-3.

“Creativity and Television—A Depressing Picture.”
Psychology Today,
November 1973, pp. 14-15.

Davidson, Bill, “Fact or Fiction.”
TV Guide,
March 20, 1976, pp. 4-8.

De Angulo, Jaime,
Indian Tales.
New York: Hill & Wang, 1953.

Debord, Guy,
Society of the Spectacle.
Detroit: Black and Red, Box 9546, 1973.

De Novais, Carmem, “Amazon Indians—Sharing Knowledge with the World.”
lndigena,
Winter, 1975-76, p. 10.

Ellul, Jacques,
Propaganda.
New York: Alfred A. Knopf, 1965.

————
_’
The Technological Society.
New York: Alfred A. Knopf, 1964.

Emery, Fred and Merrelyn Emery,
A Choice of Futures: To Enlighten or Inform?
Canberra: Centre for Continuing Education, Australian National University, 1975.

Enzensberger, Hans M.,
The Consciousness Industry.
New York: The Seabury Press, 1974.

Epstein, Edward J.,
News from Nowhere.
New York: Random House, 1973.

Esser, Aristede H., “Environment and Mental Health.” Speech at World Mental Health Congress, Sydney, Australia, October 1973.

Fink, Donald G. and David M. Lutyens,
The Physics of Television.
New York: Doubleday, 1960.

Freire, Paulo,
Pedagogy of the Oppressed.
New York: The Seabury Press, 1970.

Gerbner, George and Larry Gross, “The Scary World of TV’s Heavy Viewer.”
Psychology Today,
April 1976, pp. 41-89.

Gitlin, Todd, “Sixteen Notes on Television and the Movement,” in George White and Charles Newman,
Literature in Revolution.
New York: Holt, Rinehart and Winston, 1972.

Glatzer, Robert,
The New Advertising.
New York: Citadel Press, 1971.

Gotz, I. L., “On Children and Television.”
Elementary School Journal,
April, 1975, pp. 415-18.

Holt, John,
Escape from Childhood.
New York: E. P. Dutton, 1975.

Huxley, Aldous,
Brave New World.
New York: Harper & Brothers, 1932.

Illich, Ivan,
Energy and Equity.
London: Calder & Boyars, 1974.

————,
Medical Nemesis.
New York: Random House, 1976.

Johnson, Nicholas,
How to Talk Back to Your Television Set.
Boston: Atlantic Monthly Press, 1970.

Kaplan, Donald M., “The Psychopathology of TV Watching.”‘
Performance,
July-August 1972, pp. 21-29.

Kelso, Louis O. and Patricia Hetter,
How to Turn Eighty Million Workers into Capitalists on Borrowed Money.
New York: Random House, 1967.

Kosinski, Jerzy,
Being There.
New York: Harcourt Brace, 1971.

Kroger, William G. and Sidney A. Schneider, “An Electronic Aid for Hypnotic Induction.”
International Journal of Clinical and Experimental Hypnosis,
Vol. 7 (1959), pp. 93-98.

Krugman, Herbert E., “Brain Wave Measures of Media Involvement.”
Journal of Advertising Research.
February 1971, pp. 3-9.

Kuleshov, Lev,
Kuleshov on Film,
ed. Ronald Levaco. Berkeley, Cal.: University of California Press, 1974.

Lacey, Louise,
Lunaception.
New York: Coward, McCann, 1974.

Lamb, F. Bruce,
Wizard of the Upper Amazon.
Boston: Houghton Mifflin, 1971.

Lame Deer, John and Richard Erdoes,
Lame Deer, Seeker of Visions.
New York: Simon & Schuster, 1972.

Lefebvre, Henri,
Everyday Life in the Modern World.
New York: Harper & Row, 1971.

Lem, Stanislaw,
Solaris.
New York: Walker, 1971.

Lesser, Gerald S.,
Children and Television.
New York: Random House, 1974.

Lyons, Nancy, and Letitia Upton, “Basic Facts: Distribution of Personal Income and Wealth in the United States.” The Cambridge Institute, 1878 Massachusetts Ave., Cambridge, Mass., 1972.

McGuire, Don,
The Day Television Died.
New York: Doubleday, 1966.

McLuhan, Marshal,
Gutenberg Galaxy.
Toronto: Univ. of Toronto Press, 1962.

————,
Understanding Media.
New York: McGraw-Hill, 1964.

Marcuse, Herbert,
One Dimensional Man.
Boston: Beacon Press, 1964.

Meerloo, Joast, “Television Addiction and Reactive Apathy.”
Journal of Nervous and Mental Disease,
Vol. 120 (1954), pp. 290-91.

Mulholland, Thomas B., “Training Visual Attention.”
Academic Therapy,
Fall 1974, pp. 5-17.

Murchie, Guy,
Music of the Spheres.
New York: Dover, 1961.

The Network Project,
Notebook,
Vols. I-VII. 101 Earl Hall, Columbia University, New York, 1973.

“New Insights Into Buying Explored,”
Investments in Tomorrow,
No. 16. Menlo Park, Cal.: Stanford Research Institute, Summer 1975.

Niehardt, John G.,
Black Elk Speaks.
New York: William Morrow, 1932.
Nielsen Television, 1975.
Chicago: A. C. Nielsen, 1975.

Olson, David and Richard Parker, “Why Prices Go Up When Jobs Go Down.”
Mother Jones,
February 1977, pp. 11-12.

“One Hundred Leading Advertisers.”
Advertising Age,
August 18, 1975, pp. 156-57.

“One Hundred Leading Advertisers.”
Advertising Age,
August 23, 1976, pp. 90-91.

Ornstein, Robert, ed.,
The Nature of Human Consciousness.
San Francisco: W. H. Freeman, 1973.

Orwell, George,
1984.
New York: Harcourt Brace, 1949.

Ott, John N.,
Health and Light.
Old Greenwich, Conn.: Devin-Adair, 1973.

————,
My Ivory Cellar.
Chicago: Twentieth Century Press, 1958.

————, “The Eyes’ Dual Function.”
The Eye, Ear, Nose and Throat Monthly,
July, 1974, pp. 42-50; August, 1974, pp. 24-35; November, 1974, pp. 48-53.

Patterson, Thomas E. and Robert D. McClure, “Political Campaigns: TV Power Is a Myth.”
Psychology Today,
July, 1976, pp. 61-90.

Pawley, Martin,
The Private Future.
New York: Random House, 1974.

Peper, Erik and Thomas Mulholland, “Occipital Alpha and Accommodative Vergence, Pursuit Tracking and Fast Eye Movements.”
Psychophysiology,
No. 5 (1971), pp. 556-75.

Point Blank! Contributions Towards a Situationist Revolution. Published by Point Blank!, P.O. Box 2233, Station A, Berkeley, Cal., 1972.

Poznanski, Z. and M. Pawlik, “Epileptic Seizures Provoked by Television.”
Polish Medical Journal,
8 (1969).

Rush, Anne Kent,
Moon, Moon.
Berkeley, Cal.: Moon Books/Random House, 1976.

Samuels, Mike and Nancy Samuels,
Seeing with the Mind’s Eye.
Berkeley, Cal.: Book works/Random House, 1975.

Scheer, Robert,
America after Nixon.
New York: McGraw-Hill, 1974.

Schiller, Herbert I.,
Mass Communications and American Empire.
New York: Kelley, 1969.

————,
The Mind Managers.
Boston: Beacon Press, 1973.

Schwartz, Tony,
The Responsive Chord.
New York: Double-day/Anchor, 1973.

Schwartz, Zarea L., “Photogenic Epilepsy. A Study of the Sensitivity to Photic Stimulation.”
Neurologia,
Vol. 11 1966), pp. 539-48.

Shamberg, Michael and Raindance Corporation,
Guerrilla Television.
New York: Holt, Rinehart and Winston, 1971.

Slater, Philip,
The Pursuit of Loneliness.
Boston: Beacon Press, 1971.

Smith, Kendric C , “The Science of Photobiology.”
BioScience,
January, 1974, pp. 45-48.

Smythe, Dallas W., “Communications: Blind Spot of Western Marxism.” Paper delivered at West Coast Critical Communications Conference, Stanford University, December, 1975.

Sontag, Susan,
Against Interpretation.
New York: Dell, 1961.

Stavins, Ralph L., ed.,
Television Today: The End of Communication and the Death of Community.
Washington, D.C.: Communication Service Corp., 1969.

Stewart, Kilton, “Dream Theory in Malaya,” in C. Tart, ed.,
Altered States of Consciousness.
New York: Doubleday, 1972.

Storm, Hyemeyhosts,
Seven Arrows.
New York: Harper & Row, 1972.

Suinn, Richard M., “Psychology for Olympic Champs,”
Psychology Today,
July, 1976, pp. 38-42.

Tart, Charles,
Altered States of Consciousness.
New York: Doubleday, 1972.

Tausk, Viktor, “On the Origin of the ‘Influencing Machine’ in Schizophrenia,” in Robert Fliess, ed.,
The PsychoAnalytic Reader.
New York: International Universities Press, 1967.

Thurow, Lester C , “The Distribution of Wealth and Earnings.”
Public Interest Economics Newsletter,
December 1975, pp. 2-3.

Toffler, Alvin,
Future Shock.
New York: Random House, 1970.

Wald, Carol and Judith Papachristou,
Myth America.
New York: Pantheon Books, 1975.

Waldman, Anne,
Fast Speaking Woman.
San Francisco: City Lights Books, 1975.

Waters, Frank,
Book of the Hopi.
New York: Viking, 1963.

Willett, John, ed.,
Brecht on Theatre.
New York: Hill & Wang, 1964.

Williams, Raymond,
Television: Technology and Cultural Form.
New York: Schocken Books, 1975.

Winn, Marie,
The Plug-In Drug.
New York: Viking, 1977.

Worth, Sol and John Adair,
Through Navajo Eyes.
Bloomington, Ind.: Indiana Univ. Press, 1972.

Wurtman, Richard J., “The Effects of Light on the Human Body.”
Scientific American,
July 1975, pp.
69-77.

Young, Arthur M.,
The Reflexive Universe.
New York: Delacorte Press/Seymour Lawrence, 1976.

About the Author