Read Four Arguments for the Elimination of Television Online
Authors: Jerry Mander
Television Bypasses Consciousness
I do not think of myself as hypnotized while watching television.
I prefer another frequently used phrase. “When I put on the television, after a while there’s the feeling that images are just pouring into me and there’s nothing I’m able to do about them.”
This liquid quality of television imagery derives from the simple fact that television sets its own visual pace. One image is always evolving into the next, arriving in a stream of light and proceeding inward to the brain at its own electronic speed. The viewer has no way to slow the flow, except to turn off the set altogether. If you decide to watch television, then there’s no choice but to accept the stream of electronic images as it comes.
The first effect of this is to create a passive mental attitude. Since there is no way to stop the images, one merely gives over to them. More than this, one has to clear all channels of reception to allow them in more cleanly. Thinking only gets in the way.
There is a second difficulty. Television information seems to be received more in the unconscious than the conscious regions of the mind where it would be possible to think about it. I first felt this was true based on my own television viewing. I noticed how difficult it was to keep mentally alert while watching television. Even so the images kept flowing into me. I have since received many similar descriptions from correspondents.
One friend, Jack Edelson, described his feeling that “the images seem to pass right through me, they go way inside, past my consciousness into a deeper level of my mind, as if they were dreams.”
As we study how the TV images are formed, it is possible to understand how Edelson’s description might be keenly accurate.
I have described the way the retina collects impressions emanating from dots. The picture is formed only after it is well inside your brain. The image doesn’t exist in the world, and so cannot be observed as you would observe another person, or a car, or a fight. The images pass through your eyes in a dematerialized form, invisible. They are reconstituted only after they are already inside your head.
Perhaps this quality of nonexistence, at least in concrete worldly form, disqualifies this image information from being subject to conscious processes: thinking, discernment, analysis. You may think about the sound but not the images.
Television viewing may then qualify as a kind of wakeful dreaming, except that it’s a stranger’s dream, from a faraway place, though it plays against the screen of your mind.
The stillness required of the eyes while watching the small television screen is surely an important contributor to this feeling of being bypassed by the images as they proceed merrily into our unconscious minds. There are hundreds of studies to show that eye movement and thinking are directly connected. The act of seeking information with the eyes requires and also
causes
the seeker/viewer to be alert, active, not passively accepting whatever comes. There are corollary studies which show that when the eyes are not moving, but instead are staring zombielike, thinking is diminished.
Television images are not sought, they just arrive in a direct channel, all on their own, from cathode to brain. If indeed this means that television imagery does bypass thinking and discernment, then it would certainly be more difficult to make use of whatever information was delivered into your head that way. If you see a person standing in your living room, you can say, “There is a person; how do I feel about this?” If, however, the person is not perceived until she is constructed inside your unconscious mind, you’d have to bring the image up and out again, as it were, in order to think about it. The process is similar to the way we struggle to keep our dream images after waking.
If television images have any similarity to dream imagery, then this would surely help explain a growing confusion between the concrete and the imaginary. Television is becoming real to many people while their lives take on the quality of a dream. It would also help explain recent studies, quoted by Marie Winn and many others, that children are showing a decline in recallable memory and in the ability to learn in such a way that articulation and the written word are usable forms of expression. We may have entered an era when information is fed directly into the mass subconscious. If so, then television is every bit Huxley’s hypnopaedic machine and Tausk’s influencing machine.
Have you ever kept a journal or a diary? At various times in my life I have done both. Sometimes I’ve recorded dreams, sometimes waking experiences. I have found the process very educational.
The act of recording a dream or the events or feelings of the day is an act of transferring internal information from the unconscious mind, where it is stored, into the conscious mind, where you can think about it. In this way patterns can be seen, understanding developed, and perhaps personal change stimulated.
Whether or not you have kept a journal, I am sure you are aware of the difference between a dream which you are able to describe in words, and one that you can’t quite get at. In the former case, the more you talk, the more of it comes into your awareness. The talking seems to drag it up from the unconscious space where it seeks to return.
Once you have described a dream to a friend, or written it down in a journal, you have literally moved it out of one mental territory, where it was inaccessible, into another territory (consciousness), where it is accessible. At that point you can think about it.
The same is true with a review of the day’s activities. At the end of the day, most of us feel that the day has been a blur of activity. If you review it, however, either out loud to a friend or in writing, the day takes on patterns that you would otherwise miss. The events become concrete, integrated with your conscious mind, available.
Entire cultures are based on this process of transferring information from the unconscious to the conscious mind. The most widely studied are the Senoi people of Malaysia, who begin each day by describing the details of their dreams to each other. The Balinese do this unconscious-conscious transfer process via shadow theater, in which people’s behavior is “played back” so it can be consciously noted and discussed. Other cultures talk a lot, describing the details of life’s intimate experiences all day long. Describing the details helps one “see” them and understand them.
In America, where people are less in the habit of intimate conversation, the feedback role has been given to therapists, particularly those who work with groups. The therapy is in the talking and in the response of group members bringing the unsaid into awareness.
In some ways, reading a book also has a feedback role because reading is a kind of interactive process, similar to conversation or writing in journals. Unlike images, words that you read do
not
pour into you. The reader, not the book, sets the pace. All people read at different speeds and rhythms. When you are reading you have the choice of rereading, stopping to think or underlining. All of these acts further conscious awareness of the material being read. You effectively create the information you wish to place in your conscious mind.
We have all had the experience of reading a paragraph only to realize that we had not absorbed any of it. This requires going over the paragraph a second time, deliberately giving it conscious effort. It is
only
with conscious effort and direct participation at one’s own speed that words gain any meaning to a reader.
Images require nothing of the sort. They only require that your eyes be open. The images enter you and are recorded in memory whether you think about them or not. They pour into you like fluid into a container. You are the container. The television is the pourer.
In the end, the viewer is little more than a vessel of reception, and television itself is less a communications or educational medium, as we have wished to think of it, than an instrument that plants images in the unconscious realms of the mind. We become affixed to the changing images, but as it is impossible to do anything about them as they enter us, we merely give ourselves over to them. It is total involvement on the one hand—complete immersion in the image stream— and total unconscious detachment on the other hand—no cognition, no discernment, no notations upon the experience one is having.
It is my hypothesis that these effects are unavoidable, given the nonstop nature of television imagery, the process of dot construction inside the head, and some outrageous technical trickery invented by advertisers that will be described later. However, in keeping with my intention to seek proof for my own observations, I decided to seek scientific evidence.
I talked with the three most widely published dream researchers in the country. I wanted to know how they might compare television imagery with dreams, or if television imagery itself might not qualify as a kind of dream. None had thought to investigate this, and each assured me that no one else had either, though it surely sounded to them like an interesting hypothesis. I suggested that they should get cracking.
Then I came across an astonishing study from Australia.
Television Is Sleep Teaching
In Chapter Eight I referred to a fascinating study of television completed in 1975 by a team of researchers headed by psychologists Merrelyn and Fred Emery at the Center for Continuing Education, Australian National University at Canberra. It caused a sensation in Australia but was barely noted in America.
The Emery report acknowledges, with a certain degree of rage, that its findings are not based on great amounts of evidence. The authors remark that it is tantamount to scandal that there has been so little research on the neurophysiology of television viewing.
Nonetheless, they were satisfied in the end that when we watch television, our usual processes of thinking and discernment are semifunctional at best. They conclude that while television appears to have the potential to provide useful information to viewers—and is celebrated for its educational function—the technology of television and the inherent nature of the viewing experience actually inhibit learning as we usually think of it. Very little cognitive, recallable, analyzable, thought-based learning takes place while watching TV.
The report says: “The evidence is that television not only destroys the capacity of the viewer to attend, it also, by taking over a complex of direct and indirect neural pathways, decreases vigilance—the general state of arousal which prepares the organism for action should its attention be drawn to specific stimulus.
“The individual therefore may be looking at the unexpected or interesting but cannot act upon it in such a way as to complete the purposeful processing gestalt.
“The continuous trance-like fixation of the TV viewer is then not attention but distraction—a form akin to daydreaming or time out.”
The report explains that since television information is taking place where the viewer is not, it cannot be acted upon. The viewer must deliberately inhibit the neural pathways between visual data and the autonomic nervous system, which stimulates movement and mental attention. To do otherwise than inhibit the process would be ridiculous. The viewer is left in a passive but also frustrated state.
The authors present a forty-page technical treatise summarizing relevant brain research to trace the effects on the mind of a “simple, constant, repetitive and ambiguous visual stimulus,” particularly upon the left side of the brain, the area where language, communicative abilities, cognitive thought— comprehension—are organized.
“The nature of the processes carried out in the left cortex and particularly area thirty-nine [the common integrative area] are those unique to human as opposed to other mammalian life. It is the centre of logic, logical human communication and analysis, integration of sensory components and memory, the basis of man’s conscious, purposeful, and time-free abilities and actions. It is the critical function of man that makes him distinctively human.”
The Emerys say that the evidence shows that human beings “habituate” to repetitive light-stimuli (flickering light, dot patterns, limited eye movement). If habituation occurs, then the brain has essentially decided that there is nothing of interest going on—at least nothing that anything can be done about—and virtually quits processing the information that goes in. In particular, they report, the left-brain “common integrative area” goes into a kind of holding pattern. “Viewing is at the conscious level of somnambulism,” they assert.
The right half of the brain, which deals with more subjective cognitive processes—dream images, fantasy, intuition— continues to receive the television images. But because the bridge between the right and left brains has been effectively shattered, all cross-processing, the making conscious of the unconscious data and bringing it into usability, is eliminated. The information goes in, but it cannot be easily recalled or thought about.
If the Emerys are correct, then their findings support the idea that television information enters unfiltered and whole, directly into the memory banks, but it is not available for conscious analysis, understanding or learning. It
is
sleep teaching.
All of this helps explain recent findings that children, after watching television, have difficulty recalling what they have just seen. Whatever “knowledge” they gain is the sort that passes through the conscious regions where it would be available for recall and use.
Television as sleep teaching would also help explain my own observations, from political work, that the more that public issues are confined to television, the
less
knowledgeable the public seems to be about them. The voter cannot process information he or she is apparently receiving. When Carter and Ford made their implicit agreement to avoid content and concentrate on style, they were right on the mark.
The Emerys report at length upon one study that measured brainwave activity during television viewing. It established that no matter what the program is, human brainwave activity enters a “characteristic” pattern. The response is to the medium, rather than to any of its content. Once the set goes on, the brain waves slow down until a preponderance of alpha and delta brain waves become the habitual pattern. The longer the set is on, the slower the brainwave activity.