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Authors: Niall Ferguson

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BOOK: Civilization: The West and the Rest
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Reading this, one sees what the Viennese satirist Karl Kraus meant when he said that psychoanalysis was ‘the disease of which it pretends to be the cure’.
39
But this was the message interpreted by the hippies as a new commandment: let it all hang out. And so they did. The Hombres’ ‘Let It All Hang Out’ (1967) was one of the lesser anthems of the 1960s, but its opening lines – ‘A preachment, dear friends, you are about to receive / On John Barleycorn, nicotine, and the temptations of Eve’ – summed up nicely what was now on offer.
*
For the West’s most compelling critics today (not least radical Islamists), the Sixties opened the door to a post-Freudian anti-civilization, characterized by a hedonistic celebration of the pleasures of the self, a rejection of theology in favour of pornography and a renunciation of the Prince of Peace for grotesquely violent films and video games that are best characterized as ‘warnography’.

The trouble with all the theories about the death of Protestantism in Europe is that, whatever they may explain about Europe’s de-Christianization, they explain nothing whatsoever about America’s continued Christian faith. Americans have experienced more or less the same social and cultural changes as Europeans. They have become richer. Their knowledge of science has increased. And they are even more exposed to psychoanalysis and pornography than Europeans. But Protestantism in America has suffered nothing like the decline it has experienced in Europe. On the contrary, God is in some ways as big in America today as He was forty years ago.
40
The best evidence is provided by the tens of millions of worshippers who flock to American churches every Sunday.

Paradoxically, the advent of the new 1960s trinity of sex, drugs and rock ’n’ roll coincided, in the United States, with a boom in Evangelical Protestantism. The Reverend Billy Graham vied with the Beatles to see who could pack more young people into a stadium. This was not so much a reaction, more a kind of imitation. Speaking at the Miami Rock Festival in 1969, Graham urged the audience to ‘tune
into God … Turn on to His power.’
41
In 1972 the college Christian group Campus Crusade organized an Evangelical conference in Dallas called Explo ’72 that ended with a concert intended to be the Christian Woodstock (the 1969 rock festival that came to encapsulate the hippy counter-culture).
*
When Cynthia ‘Plaster Caster’, a Catholic teenager from Chicago, made plaster casts of the erect penises of Jimi Hendrix, Robert Plant and Keith Richards (though most definitely not of Cliff Richard’s), she was merely fulfilling Freud’s vision of the triumph of Eros over Thanatos. God was love, as the bumper stickers said, after all. At one and the same time, America was both born again and porn again.

How can we explain the fact that Western civilization seems to have divided in two: to the east a godless Europe, to the west a God-fearing America? How do we explain the persistence of Christianity in America at a time of its steep decline in Europe? The best answer can be found in Springfield, Missouri, the town they call the ‘Queen of the Ozarks’ and the birthplace of the inter-war highway between Chicago and California, immortalized in Bobby Troup’s 1946 song, ‘(Get Your Kicks on) Route 66’. If Max Weber was impressed by the diversity of Protestant sects when he passed through here a century ago, he would be astonished today. Springfield has roughly one church for every thousand citizens. There are 122 Baptist churches, thirty-six Methodist chapels, twenty-five Churches of Christ and fifteen Churches of God – in all, some 400 Christian places of worship. Now it’s not your kicks you get on Route 66; it’s your crucifix.

The significant thing is that all these churches are involved in a fierce competition for souls. As Weber saw it, individual American Baptists, Methodists and others competed within their local religious communities to show one another who among them was truly godly. But in Springfield today the competition is
between
churches, and it is just as fierce as the competition between car-dealerships or fast-food joints. Churches here have to be commercially minded in order to attract and retain worshippers and, on that basis, the clear winner is the James River Assembly. To European eyes, it may look more look like a shopping
mall or business park, but it is in fact the biggest church in Springfield – indeed, one of the biggest in the entire United States. Its pastor, John Lindell, is a gifted and charismatic preacher who combines old-time scriptural teaching with the kind of stagecraft more often associated with rock ’n’ roll. Indeed, at times he seems like the natural heir of the Jesus Revolution identified by
Time
magazine in 1971, a rock-inspired Christian youth movement in the spirit of the British rock opera
Jesus Christ Superstar
(1970). Yet there is also a lean and hungry quality to Lindell; as he makes his pitch for God (‘God, You are so awesome’) he seems less like Ian Gillan (the shaggy Deep Purple singer who sang the part of Jesus on the original
Superstar
album) and more like Steve Jobs, unveiling the latest handheld device from Apple: iGod, maybe. For Lindell, the Protestant ethic is alive and well and living in Springfield. He has no doubt that their faith makes the members of his congregation harder working than they would otherwise be. He himself is quite a worker: three hyperkinetic services in one Sunday is no light preaching load. And the Holy Ghost seems to fuse with the spirit of capitalism as the collection buckets go around – though thankfully not in the brazen manner favoured by Mac Hammond of the Living Word Christian Centre in Minneapolis, who promises ‘Bible principles that will enhance your spiritual growth and help you to win at work, win in relationships, and win in the financial arena’.
42

A visit to James River makes obvious the main difference between European and American Protestantism. Whereas the Reformation was nationalized in Europe, with the creation of established Churches like the Church of England or Scotland’s Kirk, in the United States there was always a strict separation between religion and the state, allowing an open competition between multiple Protestant sects. And this may be the best explanation for the strange death of religion in Europe and its enduring vigour in the United States. In religion as in business, state monopolies are inefficient – even if in some cases the existence of a state religion increases religious participation (where there is a generous subsidy from government and minimal control of clerical appointments).
43
More commonly, competition between sects in a free religious market encourages innovations designed to make the experience of worship and Church membership more fulfilling. It is this that has kept religion alive in America.
44
(The insight is not
entirely novel. Adam Smith made a similar argument in
The Wealth of Nations
, contrasting countries with established Churches with those allowing competition.)
45

Yet there is something about today’s American Evangelicals that would have struck Weber, if not Smith, as suspect. For there is a sense in which many of the most successful sects today flourish precisely because they have developed a kind of consumer Christianity that verges on Wal-Mart worship.
46
It is not only easy to drive to and entertaining to watch – not unlike a trip to the multiplex cinema, with soft drinks or Starbucks served on the premises. It also makes remarkably few demands on believers. On the contrary, they get to make demands on God,
47
so that prayer at James River often consists of an extended series of requests for the deity to solve personal problems. God the Father, the Son and the Holy Ghost has been displaced by God the Analyst, the Agony Uncle and the Personal Trainer. With more than two-fifths of white Americans changing religion at some point in their lives, faith has become paradoxically fickle.
48

The only problem with turning religion into just another leisure pursuit is that it means Americans have drifted a very long way from Max Weber’s version of the Protestant ethic, in which deferred gratification was the corollary of capital accumulation. In his words:

Protestant asceticism works with all its force against the uninhibited enjoyment of possessions; it discourages consumption … And if that restraint on consumption is combined with the freedom to strive for profit, the result produced will inevitably be the creation of capital through the ascetic compulsion to save.
49

 

By contrast, we have just lived through an experiment: capitalism without saving. In the United States the household savings rate fell below zero at the height of the housing bubble, as families not only consumed their entire disposable income but also drew down the equity in their homes. The decline of thrift turned out to be a recipe for financial crisis. When house prices began to decline in 2006, a chain reaction began: those who had borrowed more than the value of their homes stopped paying their mortgage interest; those who had invested in securities backed by mortgages suffered large losses; banks that had borrowed large sums to invest in such securities suffered first
illiquidity and then insolvency; to avert massive bank failures governments stepped in with bailouts; and a crisis of private debt mutated into a crisis of public debt. Today the total private and public debt burden in the United States is more than three and a half times the size of gross domestic product.
50

This was not a uniquely American phenomenon. Variations on the same theme were played in other English-speaking countries: Ireland, the United Kingdom and, to a lesser extent, Australia and Canada – this was the fractal geometry of the age of leverage, with the same-shaped problem recurring in a wide range of sizes. There were bigger real-estate bubbles in most European countries – in the sense that house prices rose further relative to income than in the United States – and much more severe crises of public debt in Portugal, Ireland and Greece, which made the mistake of running very large deficits while in a monetary union with Germany. But the financial crisis of 2007–9, though global in its effects, was not global in its origins. It was a crisis made in the Western world as a result of over-consumption and excess financial leverage. Elsewhere – and especially in Asia – the picture was quite different.

It is generally recognized that savings rates are much higher in the East than in the West. Private debt burdens are much lower; houses are often bought outright or with relatively small mortgages. Other forms of consumer credit play a much smaller role. It is also well known, as we have seen, that Asians work many more hours per year than their Western counterparts – average annual hours worked range from 2,120 in Taiwan to 2,243 in South Korea. What is less appreciated is that the rise of thrift and industry in Asia has gone hand in hand with one of the most surprising side-effects of Westernization: the growth of Christianity, above all in China.

THE CHINESE JERUSALEM
 

The rise of the spirit of capitalism in China is a story everyone knows. But what about the rise of the Protestant ethic? According to separate surveys by China Partner and East China Normal University in Shanghai, there are now around 40 million Protestant Christians in China,
compared with barely half a million in 1949. Some estimates put the maximum even higher, at 75 or 110 million.
51
Include 20 million Catholics, and there could be as many as 130 million Christians in China. Today, indeed, there may already be more practising Christians in China than in Europe.
52
Churches are being built at a faster rate in China than anywhere else in the world. And more Bibles are being printed here than in any other country. The Nanjing Amity Printing Company is the biggest Bible manufacturer in the world. Its vast printworks has produced more than 70 million Bibles since the company was founded in 1986, including 50 million copies in Mandarin and other Chinese languages.
53
It is possible that, within three decades, Christians will constitute between 20 and 30 per cent of China’s population.
54
This should strike us as all the more remarkable when we reflect on how much resistance there has been to the spread of Christianity throughout Chinese history.

The failure of Protestantism to take root in China earlier is something of a puzzle. There were Nestorian Christian missionaries in Tang China as early as the seventh century. The first Roman Catholic church was built in 1299 by Giovanni da Montecorvino, appointed archbishop of Khanbalik in 1307. By the end of the fourteenth century, however, these Christian outposts had largely disappeared as a result of Ming hostility. A second wave of missionaries came in the early seventeenth century, when the Jesuit Matteo Ricci was granted permission to settle in Beijing. There may have been as many as 300,000 Christians in China by the 1700s. Yet 1724 brought another crackdown with the Yongzheng Emperor’s Edict of Expulsion and Confiscation.
55

The third Christian wave were the Protestant missions of the nineteenth century. Organizations like the British Missionary Societies sent literally hundreds of evangelists to bring the Good News to the most populous country on earth. The first to arrive was a twenty-five-year-old Englishman named Robert Morrison of the London Missionary Society, who reached Canton (Guangzhou) in 1807. His first step, even before arriving, was to start learning Mandarin and to transcribe the Bible into Chinese characters. Once in Canton, he set to work on a Latin–Chinese dictionary. By 1814, now in the employment of the East India Company, Morrison had completed translations
of the Acts of the Apostles (1810), the Gospel of St Luke (1811), the New Testament (1812) and the Book of Genesis (1814), as well as
A Summary of the Doctrine of Divine Redemption
(1811) and
An Annotated Catechism in the Teaching of Christ
(1812). This was enough to persuade the East India Company to permit the import of a printing press and a mechanic to operate it.
56
When the Company later dismissed him, for fear of incurring the wrath of the Chinese authorities, Morrison pressed on undaunted, moving to Malacca to set up an Anglo-Chinese College for the ‘cultivation of European and Chinese literature and science, but chiefly for the diffusion of Christianity through the Eastern Archipelago’, finishing his translation of the Bible, a joint effort with William Milne (published in 1823), and producing an English grammar for Chinese students as well as a complete English–Chinese dictionary. By the time Morrison followed his first wife and son to the grave in Canton in 1834 he had added a
Vocabulary of the Canton Dialect
(1828). Here truly was the Protestant word ethic made flesh.

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