Bold (44 page)

Better Blocks,
240
–41

Bezos, Jeff,
xiii
,
73
,
97
,
115
,
126
,
128
–34,
138
,
139
,
167

on risk management,
76
–77

thinking-at-scale strategies of,
128
,
129
,
130
–33

Bezos, Mark,
128

Bianchini, Gina,
217
,
219
,
224
,
233

Big Think
,
49
,
121

biotechnology,
63
–65

see also
genomics; synthetic biology

BlackBerry,
176

Blakey, Marion,
110

Blastar (video game),
117

blogs, in crowdfunding campaigns,
177
,
205
,
206

blue ellipticals,
219
–20

Blue Origin,
97
,
133

Boeing,
127
,
249

Boston Dynamics,
61

Boston Globe
,
227

Brand, Stewart,
26

Branson, Richard,
xiii
,
73
,
84
,
86
,
99
,
100
,
111
–12,
115
,
123
–28,
138
,
139

space tourism projects of,
96
–97,
115
,
125
,
127

thinking-at-scale strategies of,
125
–27

Briggs, William,
47

Brin, Sergey,
81
,
128
,
135

British Admiralty,
267

British Airways,
124
,
125
,
126

British Medical Journal,
109

British Petroleum (BP),
250
,
251

Brooks, Rodney A.,
60

Brown, Dan,
152

brute force,
51

Burchard, Brendon,
210

Business Insider
,
132

Business World
,
144

buzz marketing,
240
–41

Bye, Stephen,
45

Calacanis, Jason,
139

Calico,
139

Callaghan, Jon,
62

Caltech,
27

camel racing,
59
–60

cameras,
3
–4,
152

see also
digital cameras

Cameron, James,
250

campaign managers, in crowdfunding,
192
,
194

Canadian Space Agency (CSA),
102

Cane, Daniel,
57

Capp, Al,
71
,
72

CAPTCHA,
154
,
155
,
167
,
295
n

CastingWords,
145

celebrity (the face):

in crowdfunding campaigns,
192
,
198
,
207

in incentive competitions,
273

cell phones,
49
,
135
,
163

see also
smartphones

CFM International,
34

challenge/skills ratio,
91

“charge-coupled device” (CCD),
4
–5

Chen, Michael,
35
,
36
,
37

China,
17
,
18
,
62

Chinese National Space Administration,
102

Chrome,
135
,
138

Chung, Anshe,
144

Cinematch,
254
,
255

Cisco,
46

Clarke, Arthur C.,
52
,
53
,
100

cloud services,
39
,
45
,
50
,
51
,
56
,
57
,
63
,
65
,
66
,
132
,
216
,
227
–28

CNN,
48

cognitive biases,
246

cognitive surplus,
215

CoheroHealth,
47

Colgate Palmolive,
154

Comedy Central,
95

communities, online,
22
,
182
,
215
–42,
243

building member base in early days of,
233
–34

case studies of,
219
–28

collaborative structures of,
217
,
227
,
228
,
236
,
237
,
255

contests and competitions in building of,
224
,
225
–27,
232
,
237
,
240
;
see also
incentive competitions

DIY,
see
DIY communities

driving growth in,
239
–41

engagement strategies in,
224
,
227
,
235
,
236
–38,
239
,
241

exponential,
see
exponential communities

Law of Niches in,
221
,
223
,
228
,
231

managing of,
238
–39

monetization of,
241
–42

passion as important in,
224
,
225
,
228
,
231
,
258

rate of innovation in,
216
,
219
,
224
,
225
,
228
,
233
,
237

rating systems in,
226
,
232
,
236
–37

reputation economics in building of,
217
–19,
230
,
232
,
236
–37

self-organizing structures of,
217
,
237

see also
crowdfunding, crowdfunding campaigns; crowdsourcing

Compaq,
117

computers,
x
,
7
,
26
,
72
,
76
,
135

see also
artificial intelligence (AI); supercomputers

Comsat,
102

constraints, power of,
248
–49,
259

contract research and manufacturing services (CRAMS),
65

Coolest Cooler campaign,
210
–13

corporate sponsorship,
246
,
246

Cotichini, Christian,
257

Cotteleer, Mark,
33

Coulson, Simon,
150

Craigslist,
11
,
257

creative assets, crowdsourcing of,
158

Creative Commons license,
224

Credit Suisse,
56

Cretaceous Period,
ix

CrossFit,
229

Crowdfunder,
172
,
173
,
175

crowdfunding, crowdfunding campaigns,
xiii
,
22
,
103
,
144
–45,
147
–48,
167
,
169
–213,
216
,
242
,
243
,
247
,
258
,
270

advertising in,
212
–13

building perfect team for,
191
–94

building your audience in,
199
–203

case studies in,
174
–80

celebrity face of,
192
,
198
,
207

choosing idea for,
184
–85

costs in,
195

data-driven decision making in,
207
–10,
213

emergence of,
170
–71,
170

engagement strategies in,
203
–6,
207

feedback in,
176
,
180
,
182
,
185
,
190
,
199
,
200
,
202
,
209
–10

fundraising targets in,
185
–87,
191

global focus in,
209

how-to guide to,
181
–213

launching with super-credibility in,
190
,
199
,
203
,
204

length and schedule for,
187
–89

pitch videos in,
177
,
180
,
192
,
193
,
195
,
198
–99,
203
,
212

planning, materials, and resources in,
194
–95

promotions and contests in,
207

reward-based,
see
reward-based crowdfunding

setting rewards in,
189
–91,
189

seven benefits of,
181
–83

telling meaningful story in,
195
–98

types of,
172
–75

week-by-week execution plan for,
206
–7

see also
specific crowdfunding campaigns

Crowdsortium,
162
–63

crowdsourcing,
xiii
,
18
,
22
,
57
,
85
,
103
,
143
–67,
193
,
223
,
237
,
240
–41,
243
,
245
,
256
,
275

in advertising,
151
,
152
–54,
158

AI as potential threat to,
167
,
295
n

in automotive production,
223
–24,
238

best practices of,
163
–67

building communities for,
see
communities, online

clear roles and communication in,
165
–66

collaboration in,
144
,
165
–66,
167
,
217
,
227
,
228
,
236
,
237
,
255
,
260
–61

competitions and,
148
,
152
–54,
159
,
160
,
223
,
224
,
226
–27,
232
,
237
,
240
,
259
;
see also
incentive competitions

of creative and operational assets,
158
–60

definition of,
144

in designing incentive competitions,
257
–58

dual-use,
154
–56

Freelancer.com
case study in,
149
–51,
158

growing interconnectedness and,
146
–47,
147

incentive competitions and,
see
incentive competitions

industry websites on,
162
–63

of micro- vs. macrotasks,
156
–58

most common uses for,
156
–67

in product development,
18
,
19
,
223
–25,
226
–27

in retail and consumer products industry,
159
–60

in scientific research,
145
–46,
220
–21,
227
,
228
–29

in software development,
144
,
159
,
161
,
226
–27,
236

of testing and discovery insights,
160
–62

traffic data garnered by,
47

Crowdsourcing.org
,
162

Csikszentmihalyi, Mihaly,
89
,
92

Cube,
32

CubeSats,
36
–37

Culver, Irv,
72

Cummins Engine,
222

Curiosity rover,
99

customer-centric business,
84
,
116
,
126
,
128
,
130
,
131
–32,
133
,
138

Daily Show
,
95

DARPA Grand Challenge,
262

Dartmouth Summer Research Project,
59

data mining,
42
–44,
47
–48,
256

AI's role in,
55
–59

behavior tracking and,
47

see also
information

data sets, preparing of,
164

Da Vinci Code, The
(Brown),
152

debt funding,
172
,
173
,
174

deceptive phase, exponential,
8
,
8
,
9
,
10
,
24
,
25
–26,
29
,
41

of AI,
59

in robotics,
60

of 3–D printing,
30
,
31

Deep Learning (algorithm),
58
,
59

Deepwater Horizon oil rig,
250

Defense Department, US,
71
,
72

DeHart, Jacob,
143
,
144

DeJulio, James,
151
–52,
153
,
166

Dell,
50

Deloitte Center for the Edge,
106

Deloitte Consulting,
33
,
39
,
159
,
160
,
245
,
274

Deloitte University Press,
56

dematerialization, exponential,
8
,
8
,
10
,
11
–13,
14
,
15
,
20
–21,
66