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Authors: Neil Postman

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And so two opposing world-views—the technological and the traditional—coexisted in uneasy tension. The technological was the stronger, of course, but the traditional was there—still functional, still exerting influence, still too much alive to ignore. This is what we find documented not only in Mark Twain but in the poetry of Walt Whitman, the speeches of Abraham Lincoln, the prose of Thoreau, the philosophy of Emerson, the novels of Hawthorne and Melville, and, most vividly of all, in Alexis de Tocqueville’s monumental
Democracy in America
. In a word, two distinct thought-worlds were rubbing against each other in nineteenth-century America.

With the rise of Technopoly, one of those thought-worlds disappears. Technopoly eliminates alternatives to itself in precisely the way Aldous Huxley outlined in
Brave New World
. It does not make them illegal. It does not make them immoral. It does not even make them unpopular. It makes them invisible and therefore irrelevant. And it does so by redefining what we mean by religion, by art, by family, by politics, by history, by truth, by privacy, by intelligence, so that our definitions fit its new requirements. Technopoly, in other words, is totalitarian technocracy.

As I write (in fact, it is the reason why I write), the United States is the only culture to have become a Technopoly. It is a young Technopoly, and we can assume that it wishes not merely to have been the first but to remain the most highly developed. Therefore, it watches with a careful eye Japan and
several European nations that are striving to become Technopolies as well.

To give a date to the beginnings of Technopoly in America is an exercise in arbitrariness. It is somewhat like trying to say, precisely, when a coin you have flipped in the air begins its descent. You cannot see the exact moment it stops rising; you know only that it has and is going the other way. Huxley himself identified the emergence of Henry Ford’s empire as the decisive moment in the shift from technocracy to Technopoly, which is why in his brave new world time is reckoned as BF (Before Ford) and AF (After Ford).

Because of its drama, I am tempted to cite, as a decisive moment, the famous Scopes “monkey” trial held in Dayton, Tennessee, in the summer of 1925. There, as with Galileo’s heresy trial three centuries earlier, two opposing world-views faced each other, toe to toe, in unconcealed conflict. And, as in Galileo’s trial, the dispute focused not only on the content of “truth” but also on the appropriate process by which “truth” was to be determined. Scopes’ defenders brought forward (or, more accurately, tried to bring forward) all the assumptions and methodological ingenuity of modern science to demonstrate that religious belief can play no role in discovering and understanding the origins of life. William Jennings Bryan and his followers fought passionately to maintain the validity of a belief system that placed the question of origins in the words of their god. In the process, they made themselves appear ridiculous in the eyes of the world. Almost seventy years later, it is not inappropriate to say a word in their behalf: These “fundamentalists” were neither ignorant of nor indifferent to the benefits of science and technology. They had automobiles and electricity and machine-made clothing. They used telegraphy and radio, and among their number were men who could fairly be called reputable scientists. They were eager to share in the largesse of
the American technocracy, which is to say they were neither Luddites nor primitives. What wounded them was the assault that science made on the ancient story from which their sense of moral order sprang. They lost, and lost badly. To say, as Bryan did, that he was more interested in the Rock of Ages than the age of rocks was clever and amusing but woefully inadequate. The battle settled the issue, once and for all: in defining truth, the great narrative of inductive science takes precedence over the great narrative of Genesis, and those who do not agree must remain in an intellectual backwater.

Although the Scopes trial has much to recommend it as an expression of the ultimate repudiation of an older world-view, I must let it pass. The trial had more to do with science and faith than technology
as
faith. To find an event that signaled the beginning of a technological theology, we must look to a slightly earlier and less dramatic confrontation. Not unmindful of its value as a pun, I choose what happened in the fall of 1910 as the critical symptom of the onset of Technopoly. From September through November of that year, the Interstate Commerce Commission held hearings on the application of Northeastern railroads for an increase in freight rates to compensate for the higher wages railroad workers had been awarded earlier in the year. The trade association, represented by Louis Brandeis, argued against the application by claiming that the railroads could increase their profits simply by operating more efficiently. To give substance to the argument, Brandeis brought forward witnesses—mostly engineers and industrial managers—who claimed that the railroads could both increase wages and lower their costs by using principles of
scientific management
. Although Frederick W. Taylor was not present at the hearings, his name was frequently invoked as the originator of scientific management, and experts assured the commission that the system developed by Taylor could solve everyone’s problem. The commission ultimately ruled against the railroad’s application,
mostly because it judged that the railroads were making enough money as things were, not because it believed in scientific management. But many people did believe, and the hearings projected Taylor and his system onto the national scene. In the years that followed, attempts were made to apply the principles of the Taylor System in the armed forces, the legal profession, the home, the church, and education. Eventually, Taylor’s name and the specifics of his system faded into obscurity, but his ideas about what culture is made of remain the scaffolding of the present-day American Technopoly.

I use this event as a fitting starting point because Taylor’s book
The Principles of Scientific Management
, published in 1911, contains the first explicit and formal outline of the assumptions of the thought-world of Technopoly. These include the beliefs that the primary, if not the only, goal of human labor and thought is efficiency; that technical calculation is in all respects superior to human judgment; that in fact human judgment cannot be trusted, because it is plagued by laxity, ambiguity, and unnecessary complexity; that subjectivity is an obstacle to clear thinking; that what cannot be measured either does not exist or is of no value; and that the affairs of citizens are best guided and conducted by experts. In fairness to Taylor (who did not invent the term “scientific management” and who used it reluctantly), it should be noted that his system was originally devised to apply only to industrial production. His intention was to make a science of the industrial workplace, which would not only increase profits but also result in higher wages, shorter hours, and better working conditions for laborers. In his system, which included “time and motion studies,” the judgment of individual workers was replaced by laws, rules, and principles of the “science” of their job. This did mean, of course, that workers would have to abandon any traditional rules of thumb they were accustomed to using; in fact, workers were relieved of any responsibility to think at all. The system would do their thinking
for them. That is crucial, because it led to the idea that technique of any kind can do our thinking for us, which is among the basic principles of Technopoly.

The assumptions that underlay the principles of scientific management did not spring, all at once, from the originality of Taylor’s mind. They were incubated and nurtured in the technocracies of the eighteenth and nineteenth centuries. And a fair argument can be made that the origins of Technopoly are to be found in the thought of the famous nineteenth-century French philosopher Auguste Comte, who founded both positivism and sociology in an effort to construct a science of society. Comte’s arguments for the unreality of anything that could not be seen and measured certainly laid the foundation for the future conception of human beings as objects. But in a technocracy, such ideas exist only as by-products of the increased role of technology. Technocracies are concerned to invent machinery. That people’s lives are changed by machinery is taken as a matter of course, and that people must sometimes be treated as if they were machinery is considered a necessary and unfortunate condition of technological development. But in technocracies, such a condition is not held to be a philosophy of culture. Technocracy does not have as its aim a grand reductionism in which human life must find its meaning in machinery and technique. Technopoly does. In the work of Frederick Taylor we have, I believe, the first clear statement of the idea that society is best served when human beings are placed at the disposal of their techniques and technology, that human beings are, in a sense, worth less than their machinery. He and his followers described exactly what this means, and hailed their discovery as the beginnings of a brave new world.

Why did Technopoly—the submission of all forms of cultural life to the sovereignty of technique and technology—find fertile ground on American soil? There are four interrelated reasons for the rise of Technopoly in America, why it emerged
in America first, and why it has been permitted to flourish. As it happens, all of these have been written about extensively in many contexts and are well known. The first concerns what is usually called the American character, the relevant aspect of which Tocqueville described in the early nineteenth century. “The American lives in a land of wonders,” he wrote; “everything around him is in constant movement, and every movement seems an advance. Consequently, in his mind the idea of newness is closely linked with that of improvement. Nowhere does he see any limit placed by nature to human endeavor; in his eyes something that does not exist is just something that has not been tried.”
4

This feature of the American ethos is plain to everyone who has studied American culture, although there are wide variations in the explanation of it. Some attribute it to the immigrant nature of the population; some to the frontier mentality; some to the abundant natural resources of a singularly blessed land and the unlimited opportunities of a new continent; some to the unprecedented political and religious freedom afforded the average person; some to all of these factors and more. It is enough to say here that the American distrust of constraints—one might even say the American skepticism toward culture itself—offered encouragement to radical and thoughtless technological intrusions.

Second, and inextricably related to the first, is the genius and audacity of American capitalists of the late nineteenth and early twentieth centuries, men who were quicker and more focused than those of other nations in exploiting the economic possibilities of new technologies. Among them are Samuel Morse, Alexander Graham Bell, Thomas Edison, John D. Rockefeller, John Jacob Astor, Henry Ford, Andrew Carnegie, and many others, some of whom were known as Robber Barons. What they were robbing—it is clearer now than it was then—was America’s past, for their essential idea was that nothing is so much worth
preserving that it should stand in the way of technological innovation. These were the men who created the twentieth century, and they achieved wealth, prestige, and power that would have amazed even Richard Arkwright. Their greatest achievement was in convincing their countrymen that the future need have no connection to the past.

Third, the success of twentieth-century technology in providing Americans with convenience, comfort, speed, hygiene, and abundance was so obvious and promising that there seemed no reason to look for any other sources of fulfillment or creativity or purpose. To every Old World belief, habit, or tradition, there was and still is a technological alternative. To prayer, the alternative is penicillin; to family roots, the alternative is mobility; to reading, the alternative is television; to restraint, the alternative is immediate gratification; to sin, the alternative is psychotherapy; to political ideology, the alternative is popular appeal established through scientific polling. There is even an alternative to the painful riddle of death, as Freud called it. The riddle may be postponed through longer life, and then perhaps solved altogether by cryogenics. At least, no one can easily think of a reason why not.

As the spectacular triumphs of technology mounted, something else was happening: old sources of belief came under siege. Nietzsche announced that God was dead. Darwin didn’t go as far but did make it clear that, if we were children of God, we had come to be so through a much longer and less dignified route than we had imagined, and that in the process we had picked up some strange and unseemly relatives. Marx argued that history had its own agenda and was taking us where it must, irrespective of our wishes. Freud taught that we had no understanding of our deepest needs and could not trust our traditional ways of reasoning to uncover them. John Watson, the founder of behaviorism, showed that free will was an illusion and that our behavior, in the end, was not unlike that of
pigeons. And Einstein and his colleagues told us that there were no absolute means of judging anything in any case, that everything was relative. The thrust of a century of scholarship had the effect of making us lose confidence in our belief systems and therefore in ourselves. Amid the conceptual debris, there remained one sure thing to believe in—technology. Whatever else may be denied or compromised, it is clear that airplanes do fly, antibiotics do cure, radios do speak, and, as we know now, computers do calculate and never make mistakes—only faulty humans do (which is what Frederick Taylor was trying to tell us all along).

For these well-known reasons, Americans were better prepared to undertake the creation of a Technopoly than anyone else. But its full flowering depended on still another set of conditions, less visible and therefore less well known. These conditions provided the background, the context in which the American distrust of constraints, the exploitative genius of its captains of industry, the successes of technology, and the devaluation of traditional beliefs took on the exaggerated significance that pushed technocracy in America over into Technopoly. That context is explored in the following chapter, which I call “The Improbable World.”

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